Overview
The Senior Director, Revenue Marketing plays a critical role in driving pipeline and revenue growth within TripleLift's marketing organization, directly influencing how we convert our Creative SSP positioning into measurable business results. In this position, you will partner closely with the CRO, regional sales leaders, and Executive Leadership to shape full-funnel demand generation, ABM, and marketing operations strategy across North America and International markets. This is an exciting opportunity for someone who wants to architect and operate the engine connecting narrative to pipeline, pipeline to revenue, and strategy to execution, while building a modern, accountable marketing organization from the ground up.
Responsibilities
- Own marketing's contribution to pipeline creation, pipeline influence, and closed-won revenue, developing a full-funnel revenue marketing strategy aligned to company targets and reporting performance weekly and quarterly to ELT.
- Lead and scale a tiered account-based marketing strategy, orchestrating in-market and out-market campaigns, dynamic segmentation, and account-level personalization while refining attribution and journey-stage tracking in Salesforce.
- Integrate events and sponsorships into account journey progression, establishing ROI measurement tied to pipeline impact and leading post-event nurture across paid, social, email, and direct mail.
- Oversee paid social, digital media, and emerging B2B channel investments, building campaigns aligned to account journey stage and optimizing continuously against engagement, cost efficiency, and pipeline impact.
- Lead marketing operations, eliminating manual workflows, integrating cross-channel signals into Salesforce, and building closed-loop reporting that ties marketing activity to revenue outcomes.
- Partner with the CRO and regional sales leaders on target account lists, pipeline coverage, campaign priorities, and regional revenue goals, supporting live opportunities through digital sales rooms and personalized materials.
- Lead and develop a high-performing team across events, paid media, social, and marketing operations, establishing performance metrics tied to pipeline and revenue.
Education & Requirements
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
- 10+ years of experience in B2B revenue marketing, demand generation, or growth leadership.
- Experience within AdTech, MarTech, SaaS, or media platforms preferred.
- Deep expertise in ABM strategy and execution, with strong Salesforce and marketing automation fluency.
- Proven experience building attribution models and revenue reporting frameworks, with demonstrated ability to align marketing strategy to sales targets.
- Experience leading events and field marketing programs tied to pipeline, with strong executive communication and presentation skills.
- Proven leadership experience managing and developing high-performing, cross-functional marketing teams, with a track record of building a culture of accountability, experimentation, and measurable impact
- Medical, Dental & Vision Plans
- Flexible PTO
- 401k w/ employer match
*Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment).
At TripleLift, we believe great work starts with great people. We foster a culture built on collaboration, curiosity, and a shared commitment to making each other better. We move with urgency, challenge convention, and continuously innovate to elevate digital advertising. We value people who bring new perspectives, take ownership, and work together to drive meaningful impact. Learn more about TripleLift and our culture on our LinkedIn Life page.
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TripleLift does not accept unsolicited resumes from recruitment search firms. Any resume submitted without a signed agreement in place will become the property of TripleLift, and no fee will be due.
Skills Required
- 10+ years of experience in B2B revenue marketing, demand generation, or growth leadership
- Deep expertise in ABM strategy and execution
- Strong Salesforce fluency
- Marketing automation fluency
- Proven experience building attribution models and revenue reporting frameworks
- Demonstrated ability to align marketing strategy directly to sales targets
- Experience leading events and field marketing programs tied to pipeline
- Strong executive communication and presentation skills
- Experience within AdTech, MarTech, SaaS, or media platforms
TripleLift Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TripleLift and has not been reviewed or approved by TripleLift.
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Equity Value & Accessibility — Equity participation and stock option grants are described as meaningful parts of total compensation and are frequently appreciated. Equity is noted alongside bonuses as a valuable upside that contributes to overall satisfaction.
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Leave & Time Off Breadth — Unlimited PTO, paid holidays and sick days, monthly mental health days, and a one‑month sabbatical after five years illustrate a generous time‑off offering. These policies are portrayed as supporting work‑life balance and wellbeing.
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Healthcare Strength — Medical, dental, and vision coverage, life insurance, FSAs, and company‑paid disability insurance are positioned as competitive. Access to wellbeing resources such as Headspace and other programs further bolsters the benefits package.
TripleLift Insights
What We Do
TripleLift is redefining digital advertising by delivering innovative, high-quality ad experiences that create real connections. By combining cutting-edge creative technology, actionable data, advanced targeting, and premium inventory, we empower publishers and brands to discover new opportunities, achieve measurable outcomes, and engage audiences seamlessly across every platform.
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