Senior Director Product, Supply & Signal

Job Title

Job Description

About The Position | Major goals and objectives and location requirements

The Senior Director, Supply & Signal is forward-thinking and will lead the evolution of our intent and identity signal ecosystem — building the frameworks that connect publisher data, identity resolution, and audience intelligence across our platform and the open web.

This role owns the strategy for how D/Cipher+ signals are sourced, standardized, and activated bridging data from publishers, identity providers, and collaboration environments to power high-performing, privacy-safe advertising. The role combines technical depth in signal architecture with strategic vision for how intent, identity, and supply quality intersect to drive performance at scale.

This role will partner across engineering, data science, and partnerships to ensure that the data powering activation and optimization is accurate, enriched, and interoperable and will also guide how the platform integrates publisher-level intelligence and external identity data to enhance predictiveness, measurement, and attribution.

This is a senior leadership role at the intersection of data interoperability, identity, and publisher monetization, responsible for building the connective tissue that enables smarter, more transparent advertising across the entire media supply chain.

This position offers remote work flexibility; however, if you reside within a commutable distance to one of our main offices in New York, Des Moines, Birmingham, Los Angeles, Chicago, or Seattle, the expectation is to work from the office three times per week.

About The Team | The Team and/or Brand.

D/Cipher is People Inc.’s audience data and mindset intelligence offering, focused on transforming People Inc.’s readership insights into scalable off-platform programmatic activations across the ad tech ecosystem. The team’s mission is to connect context, intent, and performance — powering smarter marketing decisions at scale across a wide range of inventory channels and platforms. 

About The Positions Contributions:

Signal Strategy & Identity Integration 25%

• Define and own the roadmap for D/Cipher+ signal architecture, ensuring signals derived from identity, intent, and publisher data are unified and actionable.
• Partner with Data Science to build frameworks that merge identity resolution, audience intent, and engagement signals into predictive targeting and optimization models.
• Oversee the design and governance of core signal pipelines, including ingestion, enrichment, and validation across multiple data sources.
• Lead initiatives that enhance cross-partner signal interoperability, ensuring consistent taxonomy and identity mapping across internal systems and external environments.
• Collaborate with privacy, legal, and data governance teams to ensure compliance and transparency across all signal and identity systems.

Supply Quality & Publisher Data Intelligence 25%

• Develop methodologies to assess and rank publisher supply using intent and identity signals, tying supply quality to audience addressability and outcome performance.
• Partner with yield, ad operations, and data partnerships to connect publisher intelligence with optimization and monetization strategies.
• Build internal tools and APIs that expose signal health, match rate performance, and enrichment diagnostics for internal and partner use.
• Ensure publisher data and identity-based signals flow seamlessly through activation systems, supporting consistent performance and measurement visibility.

Data Collaboration & Partner Enablement 25%

• Lead strategy for data collaboration and clean room integrations, enabling privacy-safe audience and signal activation across publishers and advertisers.
• Partner with data engineering and product teams to design scalable solutions for cross-platform identity matching and audience overlap analysis.
• Define product and technical requirements that enable publisher-to-advertiser interoperability through modern data exchange standards.
• Drive partnerships that extend our access to high-quality, privacy-compliant signal and identity data.

Platform Expansion & Innovation 25%

• Shape the long-term evolution of supply and signal intelligence within the D/Cipher+ platform from ingestion to activation.
• Drive experimentation in new forms of intent data, predictive modeling, and identity-informed optimization.
• Ensure infrastructure and tooling scale efficiently across open web and publisher environments, maintaining performance, accuracy, and compliance.

The Role’s Minimum Qualifications and Job Requirements:

• Education: Bachelor’s degree or equivalent preferred
• Experience: 10+ years of product management or data platform experience in ad tech, martech, or identity-driven media ecosystems.

Specific Knowledge, Skills, Certifications and Abilities:

• Deep understanding of identity resolution, signal architecture, and data interoperability within advertising technology.
• Proven success building or scaling contextual - or identity-based data products used for targeting, optimization, or measurement.
• Experience with publisher-side data systems, including first-party signal enrichment and monetization workflows.
• Technical fluency in data pipelines, APIs, and cloud environments (AWS, GCP, Snowflake).
• Strong collaboration and leadership skills — capable of guiding cross-functional initiatives across product, data, engineering, and partnerships.
• Comfort balancing privacy compliance and data activation in identity and signal systems.
• Strategic problem solver able to translate technical capabilities into business outcomes.

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.