Senior Director, Product Marketing - Apps

Posted 4 Days Ago
Be an Early Applicant
Redmond, WA, USA
In-Office
156K-304K Annually
Senior level
Software • Quantum Computing • Metaverse • Infrastructure as a Service (IaaS)
The Role
Leads product marketing strategy, growth, adoption, and market positioning for Microsoft Power Apps and the broader Power Platform. Defines the value proposition for AI-native application development, partners with Engineering on roadmap and launches, and drives global go-to-market across campaigns, sales enablement, field and partner activation, and executive communications. Develops customer and competitive insights, informs monetization, and leads a high-performing product marketing team.
Summary Generated by Built In
Overview

Microsoft is seeking a Senior Director, Product Marketing - Apps,  a senior product marketing leader to shape the next chapter of business application development. This role will lead the Apps product marketing team, accelerate the growth and broad adoption of Power Apps, and establish a compelling market position for a new AI-native approach to building applications through natural language, generated code, data, and business context. The leader will also provide product marketing direction across the broader Power Platform portfolio, connecting product strategy to clear customer value, differentiated storytelling, and global go-to-market execution. 

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.


Responsibilities
  • Own the growth strategy and business performance for Power Apps, identifying the highest-impact opportunities to expand revenue, usage, retention, and market share across all segments and audiences. 
  • Define the category, value proposition, and product story for AI-native application development, partnering closely with Engineering to turn customer needs and market shifts into roadmap priorities, differentiated experiences, technical demos, launches, and value prop. 
  • Lead product marketing for the Power Platform portfolio, creating a coherent strategy across apps, automation, data, agents, governance, and extensibility while preserving clear product-level differentiation. 
  • Partner with Microsoft Customer and Partner Solutions (MCAPs) to run go-to-market spanning campaigns, digital, field and partner activation, sales enablement, flagship events, and executive communications, with clear accountability for measurable outcomes. 
  • Develop deep customer, partner, developer, and competitive insight; translate it into segment priorities, adoption programs, packaging and monetization recommendations. 
  • Lead and develop a high-performing product marketing team and cross-functional community, setting a high bar for customer focus, technical fluency, strategic clarity, execution, and inclusive leadership.
  • Embody our Culture and Values

Qualifications

Required/minimum qualifications

  • Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing, product management or IT
    • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in product marketing
    • OR equivalent experience.
  • 6+ years people management experience.

Additional or preferred qualifications

  • Master's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in product marketing
    • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 15+ years experience in product marketing
    • OR equivalent experience.
  • 8+ years people management experience.
  • Experience owning growth, adoption and market outcomes for a large scale cloud, SaaS, developer or business applications portfolio
  • Experience in AI, application platforms, low-code development, data, automation, and governance, with ability to influence senior leaders and translate complexity into clear customer value. 

Product Marketing M6 - The typical base pay range for this role across the U.S. is USD $155,800 - $277,200 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $202,400 - $303,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay


This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.



Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Skills Required

  • Master's degree in Marketing, Computer Science, Business, or a related field plus 6+ years of experience in product marketing, product management, or IT; or bachelor's degree in a related field plus 8+ years of product marketing experience; or equivalent experience
  • 6+ years of people management experience
  • Master's degree in Marketing, Computer Science, Business, or a related field plus 12+ years of product marketing experience; or bachelor's degree in a related field plus 15+ years of product marketing experience; or equivalent experience
  • 8+ years of people management experience
  • Experience owning growth, adoption, and market outcomes for a large-scale cloud, SaaS, developer, or business applications portfolio
  • Experience in AI, application platforms, low-code development, data, automation, and governance, with ability to influence senior leaders and translate complexity into clear customer value

Microsoft Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Microsoft and has not been reviewed or approved by Microsoft.

  • Fair & Transparent Compensation Pay is presented as broadly competitive overall, with clear role/level/location variation and an emphasis on using posted ranges and band information for apples-to-apples comparisons.
  • Retirement Support Retirement benefits are described as a standout, highlighted by a strong 401(k) match structure and immediate vesting, plus additional plan features for tax-advantaged saving.
  • Parental & Family Support Family-oriented benefits are portrayed as a meaningful strength, with substantial paid parental leave and added supports like back-up care and adoption/surrogacy assistance.

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The Company
HQ: Redmond, WA
206,870 Employees
Year Founded: 1975

What We Do

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

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