Senior Director of Product Management, Video Games

Posted Yesterday
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Los Angeles, CA, USA
Hybrid
228K-337K Annually
Senior level
Gaming • Information Technology • Mobile • Software • Esports
2K develops and publishes interactive entertainment for video game consoles, personal computers, and mobile devices.
The Role
Lead product and analytics for a new live-service game franchise: define product strategy, measurement and instrumentation, prioritize roadmap, embed research and analytics into decisions, align Studio and Publishing, and build and mentor a scalable product and analytics organization to support launch and long-term live operations.
Summary Generated by Built In
Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K’s portfolio of world-class games across multiple platforms. Include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, Tiny Tina’s Wonderlands, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

We are hiring a Sr. Director of Product & Analytics to help shape and steward the product direction for a new IP franchise at 2K. This role plays a central part in sharpening our understanding of the target player, strengthening our value proposition, and ensuring our product strategy reflects real player and market signal.

This leader will bring together product management and analytics into a cohesive way of working. That includes shaping product strategy, defining how we measure success, guiding prioritization, informing engagement and monetization approaches, and ensuring our roadmap is grounded in evidence and aligned with broader franchise objectives.

Success in this role requires integrated thinking, influence, and alignment. You will partner closely with Studio leadership in Design, Creative, Engineering, and Production, as well as Publishing teams in Research & Insights, Commercial, Marketing, and Operations. The expectation is to deliver a cohesive product perspective that connects player experience, market positioning, and business outcomes. Through clear reasoning, structured tradeoffs, and evidence-based recommendations, you will help build shared understanding and make the right path forward clear.

Product and Analytics are intentionally combined in this phase. You will lead Product Management and a Director of Analytics, embedding insight generation directly into product planning and decision-making. You will also help establish the foundations and operating model that allow Analytics to evolve into a standalone growth function as the franchise matures.

What You Will Do
  • Shape and evolve the product strategy: 
    • Partner with Studio and Publishing leadership to refine the product vision, target player definition, and differentiated value proposition
    • Help frame the key product bets across core gameplay, progression, economy, and long-term engagement systems
    • Translate strategic direction into structured product plans with clear hypotheses, measures of success, and explicit tradeoffs
  • Provide roadmap clarity and prioritization: 
    • Connect player signal, market context, development realities, and commercial considerations into aligned roadmap recommendations
    • Make tradeoffs visible, including expected impact, risk, and opportunity cost
    • Maintain transparent documentation of major decisions, assumptions, and confidence levels
  • Partner on user testing and insight application:
    • Work closely with Research & Insights and Studio to define key learning questions, user testing priorities, and success criteria
    • Ensure we are asking the right questions at the right moments in development
    • Translate research findings and qualitative feedback into clear product implications and concrete adjustments to the roadmap
  • Integrate analytics into product thinking
    • Partner with the Director of Analytics and Studio to define instrumentation strategy aligned to product hypotheses and decision needs
    • Establish measurement frameworks that connect player behavior to strategic questions across engagement, retention, and monetization
    • Ensure readouts consistently drive alignment on what we learned, what it means, and what changes as a result.
  • Strengthen cross-functional integration:
    • Work closely with Marketing on positioning, player targeting, and persona alignment to ensure product and go-to-market thinking remain connected
    • Collaborate with Commercial and other Publishing leaders to align product systems with long-term franchise and revenue strategy
    • Support teams in arriving at integrated decisions that reflect both player experience and business objectives
  • Lead and develop the team:
    • Lead and mentor Product Managers and Director of Analytics
    • Set a high bar for product craft, structured reasoning, and cross-functional partnership.
    • Develop leaders who can frame complex problems, influence peers, and operate effectively across Studio and Publishing
    • Build for scale
  • Design an operating model that enables Analytics to mature into a standalone growth function over time:
    • Design an operating model that enables Analytics to mature into a standalone growth function over time
    • Ensure the organization is prepared for the shift from early validation to launch optimization
What Will Make You a Great Fit 
  • Strong product judgment in ambiguous, early-stage environments. You can frame the right questions, identify the critical variables, and help teams focus on what matters most
  • Experience shaping F2P and/or live-service products, including engagement systems, progression, economies, and lifecycle strategy. You understand how player value and commercial durability reinforce each other
  • Comfort balancing intuition and evidence. You use data to sharpen thinking, not to defer decisions, and you can make calls when signal is directional rather than perfect
  • Collaborative leadership style. You build trust, elevate the quality of discussion, and help teams reach better outcomes through structured reasoning and shared context
  • Ability to draw out the best ideas in others. You create space for strong perspectives, challenge assumptions constructively, and synthesize inputs into clear, forward-moving direction
  • Clear, structured communicator who can distill complexity into aligned recommendations for cross-functional leaders and executives
  • Proven track record building and developing high-performing product and analytics teams. You set a high bar, invest in talent, and grow leaders who can think strategically and operate independently
Bonus Points 
  • Experience in PvP shooters
  • Experience building an experimentation culture from early development through live service
  • Experience scaling analytics into a standalone growth or performance function
  • Experience contributing to the launch and long-term operation of a live F2P franchise

The pay range for this position in California at the start of employment is expected to be between $227,700 and $337,020 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses. Ontario only: The use of Artificial Intelligence is not being used to screen candidates. The position is for an existing vacancy.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. #LI-Hybrid

Skills Required

  • Experience leading product management and analytics teams
  • Strong product judgment in ambiguous, early-stage environments
  • Experience shaping F2P and/or live-service products (engagement systems, progression, economies)
  • Ability to define instrumentation strategy and measurement frameworks connecting player behavior to business outcomes
  • Proven track record building and developing high-performing product and analytics leaders
  • Experience partnering cross-functionally with Design, Engineering, Production, Marketing, and Commercial teams
  • Clear, structured communicator with executive-level influence and decision-making
  • Design operating models to evolve analytics into a standalone growth/performance function
  • Experience in PvP shooters
  • Experience building an experimentation culture from early development through live service
  • Experience scaling analytics into a standalone growth or performance function
  • Experience contributing to launch and long-term operation of a live F2P franchise

What the Team is Saying

2K Compensation & Benefits Highlights

  • Retirement Support A 401(k) plan and an Employee Stock Purchase Plan are part of the standard package as presented on the careers site. Employer-verified listings also confirm these retirement programs.
  • Leave & Time Off Breadth Paid parental leave, generous compassionate leave, and a companywide end‑of‑year break are highlighted alongside paid holidays and PTO. These offerings indicate broad coverage for time away from work.
  • Wellbeing & Lifestyle Benefits Fitness reimbursements, on‑site/virtual classes, stocked kitchens, free or subsidized meals, commuter benefits, and dog‑friendly offices are widely cited, with some studios calling out mental‑wellness support like Headspace. These perks extend support beyond core insurance into day‑to‑day wellbeing.

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The Company
HQ: Novato, CA
3,505 Employees
Year Founded: 2005

What We Do

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, The Quarry, The Darkness, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM. At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

Why Work With Us

We pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We push ourselves creatively to do the best work of our careers. We’re direct, open, and you’ll probably meet some new best friends – along with their dogs – sitting nearby. In short, it’s kinda awesome.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We are a blend of onsite, hybrid, and remote roles. Please refer to individual job descriptions for more details on location.

Typical time on-site: Flexible
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