Senior Director, Product Management (AI/ML)

Posted Yesterday
New York, NY, USA
In-Office
282K-352K Annually
Senior level
Artificial Intelligence • Marketing Tech • Mobile • Software
Attentive is the AI marketing platform for leading brands.
The Role
Lead strategy and execution for Attentive’s autonomous AI marketing agent. Define its product thesis, roadmap, customer value, evaluation framework, and operating loop while partnering with engineering, AI/ML, data science, design, GTM, executives, and customers. Own product outcomes and co-own revenue, ensuring the system is reliable, measurable, trustworthy, and scalable for enterprise brands.
Summary Generated by Built In
Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
 
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
 
With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!

About the Role

Attentive is building an industry-defining Marketing Agent: a unified, vertically integrated, autonomous system that builds on three years of advances to create a step change in performance for our customers.

This is a chance to define what an AI-first company looks like and change the trajectory of an industry. You will help decide what autonomous marketing should mean, build the product that makes it useful and trustworthy, and work with a stellar team to bring it to market to 1000’s of Attentive’s enterprise brands and leading companies in every vertical.

We are looking for a product leader with marketing, advertising, or ecommerce experience and AI/ML depth to turn our vision into a product that brands trust, use, and get measurable value from. You will own the product strategy and execution for the autonomous agent, working closely with engineering, research, design, machine learning, data science, GTM and our customers.

Unlike in other industries, an AI-native marketing solution does not need to simply create one deliverable – it needs to guide and operate a complete machine learning system that itself delivers 1:1 experiences at scale. You will oversee the building of that complete system.

You will co-own the revenue number for this product and partner closely with our CEO to make it a success.

What You’ll Accomplish

  • Define the product thesis, strategy, and north-star outcomes for Attentive's autonomous Marketing Agent. Make clear what we are building, for whom, why it will win, and what we will deliberately not build.
  • Work directly with customers and internal experts to understand how marketing decisions are made today, where automation can create leverage, and where the product must earn confidence before it acts.
  • Turn an ambitious, ambiguous opportunity into a focused plan: customer problems, product principles, roadmap, sequencing, investment choices, and the decisions required to make progress.
  • Own the end-to-end agent experience and operating loop - understanding a customer's business and goals, forming a plan, taking action, measuring results, learning, and improving
  • Partner deeply with engineering and AI/ML teams on model strategy, data and feedback loops, tool use, retrieval, orchestration, evaluation, reliability, latency, cost, and the platform foundations required to make the product real at scale.
  • Establish a rigorous system for evaluating the agent. Define the metrics, experiments, and failure analysis that tell us how much and why it is genuinely improving customer outcomes.
  • Lead across boundaries. Clarify ownership, resolve disagreements, surface risks early, and build alignment without waiting for someone else to solve the problem for you.

Your Expertise

  • 10+ years in product management or a closely related product leadership role, including substantial ownership of AI/ML-powered products. We care more about the level and quality of your experience than an exact number of years.
  • A senior product leader who has shipped consequential AI/ML products and can connect technical possibility to customer value and business outcomes.
  • Experience leading 0-to-1 products in a setting where the right answer was not obvious and the path changed as you learned. Experience with agents, decision systems, or applied generative AI is especially relevant.
  • Enough technical fluency to engage credibly with researchers and engineers on model behavior, evaluation, data quality, system architecture, tradeoffs, and failure modes.
  • Strong product judgment: the ability to identify the highest-leverage problem, make hard tradeoffs, simplify complexity, and distinguish a real product insight from a compelling story.
  • A demonstrated habit of using customer evidence, experiments, and honest metrics to make decisions. You are comfortable showing that something failed when that is what the data says.
  • The ability to operate as the mini-GM of a product area: set direction, create clarity, communicate directly, and take responsibility for outcomes across functions.

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

  • The US base salary range for this full-time position is $281,600 - $352,000 annually + equity + benefits
  • Our salary ranges are determined by role, level and location

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By applying for this position, your data will be processed as per Attentive's Privacy Policy.

Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
 
Learn more about AWAKE, Attentive’s collective of employee resource groups.
 
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
 
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know. 

Skills Required

  • 10+ years in product management or a closely related product leadership role
  • Substantial ownership of AI/ML-powered products
  • Experience shipping consequential AI/ML products
  • Marketing, advertising, or ecommerce experience
  • Experience leading 0-to-1 products in ambiguous environments
  • Experience with agents, decision systems, or applied generative AI
  • Technical fluency in model behavior, evaluation, data quality, system architecture, tradeoffs, and failure modes
  • Strong product judgment and ability to make difficult tradeoffs
  • Experience using customer evidence, experiments, and metrics to make product decisions
  • Ability to operate as the mini-GM of a product area and lead cross-functionally

Attentive Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Attentive and has not been reviewed or approved by Attentive.

  • Healthcare Strength — Health coverage includes comprehensive medical, dental, and vision plans, plus a fully covered One Medical membership and mental health resources. Employer-paid options and added wellness stipends indicate strong support for physical and mental wellbeing.
  • Equity Value & Accessibility — Equity grants are described as significant and a meaningful component of total compensation. Market-value cash pay paired with stock helps position overall packages as competitive.
  • Parental & Family Support — Generous paid parental leave, fertility and family-forming benefits, and supports such as Milk Stork and travel reimbursement for necessary medical care are offered. These provisions signal robust support for families across different needs.

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The Company
HQ: New York, NY
1,000 Employees
Year Founded: 2016

What We Do

Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer’s purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbeque Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.

Why Work With Us

At Attentive, you'll connect with inspiring, high-caliber people, and be encouraged to take risks, get creative, and think bigger. We're solving big problems for our customers, through our innovative AI solutions, giving employees the opportunity to thrive along the journey. The sky's the limit when it comes to what's possible.

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