Senior Director Product Analytics

Posted 15 Hours Ago
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Santa Clara, CA, USA
Hybrid
255K-445K Annually
Senior level
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
We're putting AI to work for people.
The Role
Leads enterprise product analytics strategy for AI platform usage, adoption, and value realization. Establishes telemetry governance, measurement standards, metrics, reporting, predictive insights, and AI/ML-driven recommendations. Partners with Product, UX, Engineering, and post-sales teams to connect usage data to business outcomes, while managing Product Managers, Data Engineers, BI Developers, and Data Scientists.
Summary Generated by Built In
Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

 

Job Description

 

  • We are looking for a strategic, technically adept and savvy Sr. Director of Product Analytics (Usage &  Adoption) to build and scale our understanding of how users engage with, adopt and derive value 
    from the ServiceNow AI Platform. This role will set the strategy and structure to execute multiple 
    high-impact programs using product telemetry across the product and customer lifecycle –
    including governance, insights generation & activation and the development of data & AI products.   By enabling smarter product decisions, improving our understanding of end-user experiences, and 
    supporting business growth through data, this role will Elevate Product Usage across the enterprise.
  • Responsibilities
    • Lead the measurement strategy for AI products – from usage to adoption to value 
    realization; standardize measurement funnels and enable end to end measurement from 
    token costs to token consumption 
    • Define the needs of telemetry governance and data quality across the ServiceNow product & 
    platform portfolio
    • Define and enforce enterprise-wide standards for event tracking, metadata management, and 
    compliance
    • Own the ‘single pane of glass’ for usage metrics and benchmarks across products and 
    customer use cases/ segments
    • Deliver insights, scorecards & reporting and analytics for Product Management, UX/UI, 
    Engineering and Post-Sales teams 
    • Own product usage feature engineering for ML models and recommendation systems
    • Deliver proactive and predictive insights to improve product adoption, growth and renewals
    • Partner with business stakeholders and other analytics teams to evolve product usage 
    metrics, connect to business outcomes (adoption, value, renewals, upsell, cross-sell), define 
    and measure action plans
    • Manage a team of Product Managers, Data Engineers, BI Developers and Data Scientists

Qualifications

To be successful in this role you have:

  • Requirements
    • 15+ years of professional experience, with extensive experience in the B2C and/or B2B 
    product domain in an analytics or insights leadership capacity
    • Experience developing product usage, adoption and value measurement strategy and driving 
    executive level alignment
    • Hands-on experience developing product telemetry strategy and application to insights 
    generation and action recommendation, AI/ML model development
    • 7+ years of people management experience, leading or influencing technical teams, 
    preferably with a global remit
    • Ability to influence senior business executives and to translate between technical and nontechnical teams
    • BA/BS, with preferred concentration in business or a quantitative field; Masters degree 
    preferred but not required
    • Demonstrated experience working cross-functionally with business and technical teams
    • Passion for and experience in applying AI to business problems in the SaaS product domain
    • Ability to manage multiple priorities in a matrixed and fast-paced environment, work 
    collaboratively with cross-functional teams, and ensure high quality deliverables with high 
    attention to detail
    • Management/ Tech consulting experience a plus

JV20

For positions in this location, we offer a base pay of $254,500 - $445,400, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.

Skills Required

  • 15+ years of professional experience in B2C and/or B2B product analytics or insights leadership
  • Experience developing product usage, adoption, and value measurement strategies
  • Experience driving executive-level alignment
  • Hands-on experience developing product telemetry strategies and applying telemetry to insights generation and action recommendations
  • Experience with AI/ML model development
  • 7+ years of people management experience leading or influencing technical teams
  • Ability to influence senior business executives and translate between technical and nontechnical teams
  • Bachelor's degree, preferably in business or a quantitative field
  • Demonstrated experience working cross-functionally with business and technical teams
  • Experience applying AI to business problems in the SaaS product domain
  • Ability to manage multiple priorities in a matrixed, fast-paced environment and ensure high-quality deliverables
  • Master's degree
  • Management or technology consulting experience

What the Team is Saying

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ServiceNow Compensation & Benefits Highlights

  • Healthcare Strength — Health coverage is described as robust, with multiple medical plan options, strong dental/vision, and access to mental-health resources. Feedback suggests the breadth and quality of healthcare offerings are standout aspects of the package.
  • Leave & Time Off Breadth — Flexible PTO, paid holidays, company-wide wellbeing days, and paid volunteer time are emphasized. Feedback suggests these options provide meaningful flexibility and support for time away.
  • Equity Value & Accessibility — Equity is a notable part of total rewards, including RSUs and an employee stock purchase plan with a purchase discount. Feedback suggests these programs meaningfully enhance total compensation.

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The Company
HQ: Santa Clara, CA
29,000 Employees
Year Founded: 2004

What We Do

As the AI platform for business transformation, we're putting AI to work across organizations — freeing people for work that matters. Making old tech work with new tech. Reaching across departments, from the front office to the back office and every office in between. Our ambition? To become the AI defining enterprise software company of the 21st century (or "AI DESCO21C," as we like to call it). With more than 8,400+ customers, we serve approximately 90% of the Fortune 500®, and we're proud to be a Fortune 100 Best Companies to Work For® and World's Most Admired Companies™. Explore your future career with us, visit www.careers.servicenow.com From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.

Why Work With Us

By joining ServiceNow, you are part of an ambitious team of change-makers who have a restless curiosity and a drive for ingenuity. We're committed to helping our people do their best work and live their best lives so we can fulfill our purpose together. At the fastest-growing enterprise software company, you can grow your career faster.

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ServiceNow Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At ServiceNow, we lead with flexibility and trust. For some, home is the primary workplace. For those who come into a ServiceNow workplace, you are empowered to make team-guided and individual-led decisions on how and when you use the workplace.

Typical time on-site: Flexible
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