Senior Director, Private Brands

Posted Yesterday
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30360, Atlanta, GA, USA
In-Office
Senior level
Consumer Web • eCommerce • Retail
The Role
Leads private brand product development strategy, portfolio performance, supplier sourcing, financial outcomes, brand architecture, and new product creation. Oversees category and sourcing leaders, develops repeatable processes, strengthens supply chain resiliency, manages strategic partnerships, and drives private brand penetration across global markets. Collaborates across functions and geographies while managing enterprise-level budgets, staffing, and strategic projects.
Summary Generated by Built In

A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities.

The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment.

Job Summary

Responsible for leading and executing the product development strategy and objectives for the Private Brands organization. This role influences and drives the overall performance of the Private Brand portfolio, including financial outcomes, supplier strategy, new product development, and brand architecture to meet business needs. It oversees and coordinates product development activities across all functional disciplines, while fostering long-term strategic partnerships across the enterprise. The role also integrates a high-performing, motivated sourcing team into an enterprise support structure and collaborates across multiple geographies and work cultures to enhance sourcing productivity, diversify country of origin, and strengthen supply chain resiliency.

Major Tasks, Responsibilities and Key Accountabilities

  • Leads overall department performance by developing and presenting a comprehensive product development strategy.

  • Tailors strategy to meet the unique needs of each product category.

  • Collaborates closely with Private Brand and Category Management peers to ensure functional alignment and integration, ensuring Private Brand solutions support overall category strategy goals and objectives.

  • Develops strategic plans to increase Private Brand penetration and achieve financial targets.

  • Leads the strategic sourcing approach and oversees sourcing processes for the Private Brand organization.

  • Leads the creation of new processes to establish a consistent and repeatable approach for developing Private Brand solutions.

  • Provides leadership to Private Brand Category and Sourcing Directors, ensuring effective support to Category Management and overseeing staffing decisions, performance evaluations, and professional development.

  • Leads key strategic projects that impact one or more product categories within the Private Brand organization.

Nature and Scope

  • Problems are complex and may be defined by higher level leadership. Solutions require high strategic level analysis and investigation.

  • Drives strategy and methodology and serves as the subject-matter expert for policies and practices. Decides how to achieve planned results within an organization's plans, policies, and guidelines.

  • Manages via multiple layers OR directly supervises a staff of professional individual contributors at the senior or technical advisor level. Directs budgetary responsibility at the enterprise level or for two or more businesses across the enterprise.

Work Environment

  • Located in a comfortable indoor area. Conditions could produce mild discomfort on occasion.

  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

  • Typically requires overnight travel 20% to 50% of the time.

Education and Experience

  • Typically requires a bachelor’s degree and 10+ years of experience in a related field OR MS/MA and generally 8+ years of experience in a related field.  Maintains expert knowledge in area of responsibility with a strong understanding in adjacent areas for the development of creative solutions.

Preferred Qualifications

  • Over 15 years of experience in product development, execution, visual presentation, new concept creation, inventory and channel management, and supplier management.

  • Proven ability to lead and manage large-scale projects in complex environments.

  • Demonstrated success in both brick-and-mortar and online retail settings.

  • Experienced in global supplier management with strong cross-cultural collaboration skills.

  • Strong business management capabilities across financial, operational, process, people, and technology domains.

  • Familiar with complex supplier negotiations, including tariffs, international freight, and product first cost analysis, with a deep understanding of net/net all-in pricing.

  • Advanced understanding of sales drivers, logistics, and supply chain processes.

  • Proficient in Microsoft Office, with specialized expertise in Excel. Strong project execution skills with attention to detail and operational efficiency.

If you’re looking to play a role in building America, consider one of our open opportunities. We can’t wait to meet you.

Skills Required

  • Bachelor's degree and 10+ years of experience in a related field, or a master's degree and 8+ years of related experience
  • Expert knowledge in the area of responsibility and strong understanding of adjacent areas
  • Experience in product development, execution, visual presentation, new concept creation, inventory and channel management, and supplier management
  • Experience leading and managing large-scale projects in complex environments
  • Success in both brick-and-mortar and online retail settings
  • Global supplier management and cross-cultural collaboration experience
  • Business management capabilities across financial, operational, process, people, and technology domains
  • Experience with supplier negotiations, tariffs, international freight, product first-cost analysis, and net/net all-in pricing
  • Advanced understanding of sales drivers, logistics, and supply chain processes
  • Proficiency in Microsoft Office, with specialized expertise in Excel
  • Strong project execution skills with attention to detail and operational efficiency

White Cap Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about White Cap and has not been reviewed or approved by White Cap.

  • Leave & Time Off Breadth Time off offerings include vacation, paid holidays, sick time, a wellness day, and parental leave, with flexibility to take time when needed. Some roles follow Monday–Friday schedules without weekends, supporting work-life balance.
  • Retirement Support Retirement savings are supported by a 401(k) with employer matching contributions. This complements other financial programs like HSAs/FSAs to strengthen overall financial security.
  • Flexible Benefits The package spans medical, dental, vision, company-paid life and disability, HSAs/FSAs, and an EAP, alongside options like legal and identity protection. Tuition and adoption reimbursements add flexibility for different life stages.

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The Company
HQ: Atlanta, GA
5,465 Employees

What We Do

White Cap and its affiliates serve as a one-stop shop, providing concrete accessories and chemicals, tools and equipment, building materials and fasteners, erosion and waterproofing products, and safety products to professional contractors by meeting their distinct and customized supply needs in non-residential, infrastructure, and residential end markets. White Cap operates approximately 500 branches across North America with more than 10,500 employees supporting approximately 200,000 customers. For more information about White Cap, visit about.whitecap.com

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