The Role
Leads Wpromote’s paid social discipline, managing senior leaders, client portfolios, retention, growth, resources, and P&L. Provides executive client strategy, coaches teams, supports pitches, modernizes full-funnel measurement, develops AI-enabled workflows, strengthens platform partnerships, and advances integrated paid media across social, search, creative, analytics, and programmatic. The role also oversees performance management, training, business-process improvements, executive reporting, issue resolution, and thought leadership.
Summary Generated by Built In
The Role
As a Senior Director, Paid Social, you will be a key member of our department and agency leadership team, providing executive oversight for a group of Directors and Associate Directors while helping shape the strategic direction of Wpromote's paid social discipline. You'll focus on building simultaneous growth across your leadership group, your collective client portfolio, and the agency as a whole, and play a central role in Wpromote's evolution toward an integrated paid media team where paid social, paid search, creative, analytics, and programmatic operate as one connected growth engine.
This role is dynamic and requires extreme ownership, autonomous decision-making, executive presence, and thoughtful, collaborative strategic planning to ensure the team and company are positioned for the future, including scaling full-funnel measurement, AI-enabled workflows, and platform partnerships across your group. You'll have a voice in all day-to-day operations and the strategic direction of our team.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $142,000 - $160,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
#LI-JL
#LI-Remote
You Will Be
- Managing a team of 2–5 Director and Associate Director level leaders, with primary responsibility for client retention and growth within your group, profitable management of your group's resources and P&L, and contributing to the company's overall OKRs and vision roadmap
- Overseeing multiple key client accounts, providing executive leadership, business strategy, and leading innovation conversations across your group's book of business
- Championing full-funnel measurement modernization (incrementality testing, MMM, and platform partner adoption) and AI-assisted workflows across your group to keep Wpromote's paid social offering ahead of the industry
- Providing annual performance reviews, in-depth monthly check-ins, and customized professional development plans for your direct reports
- Maintaining the ability to train and coach Directors, Associate Directors, and account teams on paid social fundamentals — media planning, campaign building and optimization, reporting, platform nuances, and data processing and analysis
- Coaching direct reports on foundational leadership skills, including clear communication, expectation setting, rapport building, active listening, and conflict de-escalation
- Continuously refining and updating the training process and materials for new hires, with an eye toward scalable, AI-enabled onboarding
- Maintaining sufficient knowledge of core digital marketing channels, including paid search, SEO, content marketing, email marketing, and programmatic, to help lead Wpromote's move toward a truly integrated paid media practice
- Assisting the sales team on audits, decks, and pitches for prospective clients
- Improving business processes and workflows to better enable collaboration and efficiency between account teams, clients, and business units such as accounting or marketing
- Reporting directly to the Head of Paid Social and other upper executives on key client service pillars: same-store growth, retention, new business, and partnerships
- Identifying critical client or account issues and proactively problem-solving and/or escalating them to appropriate executives in a timely manner
- Anticipating the needs of the Head of Social and C-Suite to provide concise, actionable information on account opportunities, obstacles, and your direct reports
- Strengthening strategic partnerships with key social platforms, identifying opportunities to expand platform adoption, influence Joint Business Partnerships (JBPs), and leverage alpha, beta, and emerging product opportunities to drive innovation and client growth
- Leading social-related discussions and participating in internal or public speaking opportunities as a paid social thought leader
You Must Have
- 9+ years of experience working in paid media advertising, comprising media planning/buying in paid social for high-growth ecosystems within an agency environment
- Minimum of 3–4 years of prior staff management experience, with career development and mentoring experience
- A positive attitude and strong coaching/leadership skills
- Both performance marketing and brand marketing/planning experience required
- Experience contributing to new business pitches, strategic audits, or account growth planning
- Strong fluency with measurement approaches such as incrementality testing, MMM, and server-side/CAPI integrations, or experience overseeing teams that operationalize them
- Experienced with data analytical tools such as Google Analytics and Adobe Analytics
- Working knowledge of the platform partner ecosystem (e.g., Meta Business Partners) and broader ad tech landscape
- Expert working experience in Google Suite, Excel, PowerPoint, and Asana
- Strong experience building and articulating full-funnel, growth marketing initiatives for a diverse range of clients and verticals (ecommerce/retail and lead gen preferred)
- Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
Nice to Have
- Experience with Smartly, Sprinklr, or other AI-enabled advertising, automation, reporting, QA, or ad operations tools
- Track record designing or operationalizing AI-assisted workflows, automation, or tooling that materially improved efficiency or quality
- Advanced analytical skills (SQL or comparable analytics proficiency, comfort with BI/dashboards)
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Skills Required
- 9+ years of paid media advertising experience, including media planning and buying in paid social within an agency environment
- 3-4 years of staff management experience, including career development and mentoring
- Positive attitude and strong coaching and leadership skills
- Experience in both performance marketing and brand marketing or planning
- Experience contributing to new business pitches, strategic audits, or account growth planning
- Strong fluency with incrementality testing, marketing mix modeling, and server-side or Conversions API integrations, or experience overseeing teams that operationalize them
- Experience with Google Analytics and Adobe Analytics
- Working knowledge of social platform partnerships and the broader ad tech ecosystem
- Expert experience with Google Suite, Excel, PowerPoint, and Asana
- Experience building and articulating full-funnel growth marketing initiatives across diverse clients and verticals
- Excellent oral, written, and interpersonal communication skills
- Experience with Smartly, Sprinklr, or similar AI-enabled advertising, automation, reporting, QA, or ad operations tools
- Track record designing or operationalizing AI-assisted workflows, automation, or tooling that improved efficiency or quality
- Advanced analytical skills, including SQL or comparable analytics proficiency and comfort with BI dashboards
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
