Senior Director, Marketplace Strategy

Posted 15 Days Ago
Be an Early Applicant
Seattle, WA, USA
In-Office
128K-150K Annually
Senior level
Legal Tech
The Role
The Senior Director, Marketplace Strategy defines and leads strategies to enhance marketplace speed, reliability, and efficiency, while optimizing routing logic and pricing models, partnering across departments to implement scalable solutions.
Summary Generated by Built In

About ABC Legal Services:

ABC Legal Service is proud to be the national leader in service of process. We are a team of 1000 and growing with offices in Los Angeles, Oklahoma City, Phoenix, Brooklyn, Chicago, Washington DC, and more. Seattle is our home and headquarters. We’ve been successful in this unique business for over 30 years and we continue to advance our technology and business processes to remain years ahead of what our competition is able to offer. Our focus is to expand our technology lead, acquire and integrate less efficient competitors, and tap into new segments through an integrated inbound marketing and sales approach

 Role Summary:

The Senior Director, Marketplace Strategy sets the direction for how jobs reach the right process servers quickly, how the network gets paid in ways that sustain performance, and how ABC Legal builds a marketplace that is faster, more reliable, and more competitive over time. 

This is a senior leadership role at the intersection of supply economics, behavioral design, and operational strategy. You won’t just manage systems — you’ll define the logic behind them and build the team’s capability to run a high-performing marketplace. You’re comfortable with ambiguity, energized by complex problems, and know how to move forward without waiting for perfect information. 

Reports to: VP, Process Server Network 

Key Responsibilities:

  • Define and lead marketplace strategy across dispatch, pricing, and incentives to improve speed, reliability, and cost efficiency
  • Own job routing and allocation logic, optimizing for geography, urgency, and performance while balancing fairness and quality
  • Establish and evolve pay and pricing models that support both customer competitiveness and sustainable earnings for process servers
  • Design and manage incentive programs that drive key behaviors such as speed, accuracy, and consistency
  • Partner with Product, Engineering, and Operations to translate strategy into scalable systems and tools
  • Own core marketplace performance metrics (e.g., utilization, time-to-placement, completion rates, cost efficiency) and drive continuous improvement
  • Identify inefficiencies across the marketplace and implement solutions that improve performance without eroding network trust
  • Lead experimentation efforts, including pilots and A/B tests, to evaluate and scale changes in dispatch, pricing, and incentives
  • Partner with data teams to strengthen forecasting, coverage planning, and marketplace insights
  • Ensure clear communication of marketplace logic and changes across internal teams and to the broader network

Qualifications:

  • Experience leading strategy in complex environments such as marketplaces, gig economy platforms, logistics, or similar systems
  • Strong understanding of supply and demand dynamics, pricing strategy, dispatch or routing logic, and incentive design
  • Demonstrated ability to drive measurable business outcomes and influence user behavior
  • Fluency in unit economics and financial modeling, with the ability to evaluate trade-offs across cost, quality, and speed
  • Experience designing and running experiments or pilots with clear hypotheses and measurable outcomes
  • Proven ability to work cross-functionally with Product, Engineering, Data, and Operations teams
  • Comfortable operating in ambiguous, fast-paced environments and setting direction without fully defined roadmaps
  • Strategic thinker with a bias toward action and strong problem-solving skills
  • Experience building or scaling systems in early or growth-stage environments preferred
  • Strong communication skills with the ability to clearly explain complex concepts and strategies

We know that a company's success starts with its employees. We also know that an individual's success starts with the right career opportunity. Join our team today!

Benefits:

  • Health, Dental, Vision insurance
  • 401(k) with company matching
  • Paid time off
  • 7 Paid company holidays
  • 4 Floating holidays per-year
  • Life Insurance and AD&D Insurance
  • Long Term Disability
  • Health Care Reimbursement Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • EAP (Employee Assistance Program)
  • Pet Insurance
  • Company sponsored Orca Card
  • Growth opportunities 

Schedule: Monday through Friday, 8am to 5pm, hybrid at our Seattle HQ Office

Salary Range: $127,500 to $150,000 

Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance.

Skills Required

  • Experience leading strategy in complex marketplaces or gig economy platforms
  • Strong understanding of supply and demand dynamics and pricing strategy
  • Fluency in unit economics and financial modeling
  • Experience designing and running experiments or pilots
  • Proven ability to work cross-functionally with Product and Engineering teams
  • Strong communication skills to explain complex concepts clearly
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The Company
HQ: Los Angeles, California
512 Employees
Year Founded: 1974

What We Do

ABC Legal, trusted by over 50,000 professionals, including law firms, businesses, government agencies, and individuals, stands as the largest provider of service of process. Additionally, we serve as the official process server for the U.S. Department of Justice. Our subsidiary, Docketly, operates seamlessly within our digital ecosystem, offering appearance counsel on a bespoke platform designed for efficiency. We optimize the legal process by leveraging cloud-based applications compatible across desktops, browsers, and smartphones, ensuring partners and clients save time and resources while maintaining utmost compliance, control, and transparency. With a network of over 3,000 process servers spanning across all 50 states and 77 countries, ABC Legal is headquartered in Seattle, WA. Explore our legal solutions and learn more about our subsidiary company, Docketly, at www.abclegal.com.

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