Senior Director, Marketing

Posted 3 Days Ago
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Great Neck, NY, USA
In-Office
Senior level
Healthtech
The Role
The Senior Director of Marketing leads initiatives to enhance marketing effectiveness, manages resources, supports strategic objectives, and improves department processes and efficiency.
Summary Generated by Built In
Job Description

Identifies, evaluates, and executes methods and procedures to improve effectiveness and drive efficiencies across an integrated Marketing and Communications organization. Owns key strategic initiatives that advance the mission and goals of the marketing and communications organization as well as cross-disciplinary initiatives that serve the growth needs. Works with the leadership to develop, implement, and track project portfolios, statuses and resource planning for delivering on strategic business objectives. Ensures department objectives are accomplished within prescribed time-frames and funding parameters.

Job Responsibility

  • Leads a Marketing group by communication with and developing staff members, and building consensus for programs and goals that support a business, function or geographic area. 
  • Develops and articulates a short-term strategic vision for areas of responsibility.
  • Supports the leadership in the development, communication, and execution of the department’s strategy and objectives; ensures strategic alignment across departmental projects.
  • Provides analytics and logistics support, as necessary, to further the goals of marketing and communications; facilitates cross functional working groups to resolve Department or organization marketing and communications related challenges.
  • Leads execution of department strategy; performs project planning and management for the department; consults with designated project leads on project management methods and updates.
  • Leads process improvement for the department; identifies areas of opportunity to gain efficiency, improve quality or reduce cost; coordinates department responses to corporate surveys, data calls, studies, and requests.
  • Sets the priorities and devises and leads complex projects, based on strategic intent and change-management considerations; delivers best practices for use across department and organization areas; utilizes metrics and data to anticipate and educate others on customer needs.
  • Develops and maintains professional relationships with organization leadership; collaborates with peers on system-wide initiatives on behalf of the leadership.
  • Builds and maintains productive inter/intra departmental and vendor work relationships to optimize operations; evaluates and implements new technologies, methods, processes and procedures to support short and long term department goals.
  • Manages resources including operating budget, vendors, and facilities.
  • Ensures stakeholder alignment, effective partnership, and role clarity within the department.
  • Performs related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.

Job Qualification

  • Bachelor's Degree required, or equivalent combination of education and related experience.
  • 8-12 years of relevant experience and 7+ years of leadership / management experience, required.

*Additional Salary Detail
The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future.When determining a team member's base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, service line, years of relevant experience, education, credentials, negotiated contracts, budget and internal equity).

Skills Required

  • Bachelor's Degree
  • 8-12 years of relevant experience
  • 7+ years of leadership / management experience
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The Company
HQ: Lake Success, NY
74,000 Employees
Year Founded: 1997

What We Do

Northwell Health is New York’s largest private employer and health care provider, with 23 hospitals and nearly 800 outpatient facilities. We care for over two million people annually in the New York metro area and beyond, thanks to philanthropic support from our communities. Our 74,000+ employees – 18,500+ nurses and 14,200+ credentialed physicians, including about 4,500 employed doctors and nearly 3,300 members of Northwell Health Physician Partners – are working to change health care for the better. We’re making breakthroughs in medicine at the Feinstein Institutes for Medical Research. We're training the next generation of medical professionals at the visionary Donald and Barbara Zucker School of Medicine at Hofstra/Northwell and the Hofstra Northwell School of Graduate Nursing and Physician Assistant Studies. For information on our more than 100 medical specialties, visit Northwell.edu. Interested in a career at Northwell Health?

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