We're looking for a Senior Director of Marketing to lead the creative strategy, global narrative, and brand positioning that shapes how the world sees Lemonade. This role sits at the center of the Marketing team, partnering directly with our founders and executive leadership to define and protect a brand people genuinely love.
We believe two things matter for every leadership role at Lemonade: leadership that sets the bar for excellence, builds high performing teams, and holds them accountable, and strategy that thinks several years ahead and turns ambitious plans into reality. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
Own brand strategy end-to-end, covering positioning, narrative, voice, and creative standards, and serve as the internal authority on what's on-brand across every consumer touchpoint globally.
Lead flagship brand campaigns from creative concepting through launch, including director selection, external studio management, and founder feedback loops.
Concept and deliver non-traditional brand activations and experiential marketing tied to product moments.
Drive brand strategy for market entry and growth in Europe, specifically the UK, France, and the Netherlands, including campaign localization, influencer briefs, and cultural adaptation.
Own the brand health tracking program, define KPIs like awareness, consideration, and distinctiveness, and translate measurement into actionable strategy and budget recommendations.
Build and lead the brand and creative team, setting the creative bar, running senior hiring, and mentoring the next generation of creative talent at Lemonade.
Oversee campaign production and operations, ensuring seamless execution across all channels.
Extensive leadership experience in brand marketing, brand strategy, or creative direction at a top-tier consumer brand or agency.
A proven track record bringing major, flagship brand campaigns to life, from concept to screen, including work with external directors and production teams.
Experience scaling brand footprints internationally, with a sharp understanding of cultural nuance and market localization.
A highly analytical mindset with experience managing brand health programs and connecting creative metrics to business outcomes.
An uncompromising eye for design, copy, and storytelling. You can articulate exactly why something is or isn't working.
Strong leadership skills with a track record of hiring, mentoring, and inspiring senior creative talent.
Ready to work in an office environment most days of the week.
Skills Required
- Extensive leadership experience in brand marketing, brand strategy, or creative direction at a top-tier consumer brand or agency
- Proven track record bringing major flagship brand campaigns to life from concept to screen, including director and production collaboration
- Experience scaling brand footprints internationally with campaign localization, influencer briefs, and cultural adaptation (UK, France, Netherlands)
- Experience managing brand health programs and translating KPIs (awareness, consideration, distinctiveness) into strategy and budget recommendations
- Uncompromising eye for design, copy, and storytelling; ability to critique and articulate creative effectiveness
- Strong leadership skills with a track record of hiring, mentoring, and inspiring senior creative talent
- Experience overseeing campaign production and operations to ensure seamless execution across channels
- Ready to work in an office environment most days of the week
- Enthusiasm for an AI-first approach and willingness to learn and grow alongside AI tools
Lemonade Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Lemonade and has not been reviewed or approved by Lemonade.
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Healthcare Strength — Health coverage is delivered via mainstream Cigna medical options, with multiple plan types and supplemental health protections. This signals broad networks and a robust core healthcare offering.
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Retirement Support — A company 401(k) match is part of the package and is positioned alongside other core financial benefits. This provides structured retirement savings support as a standard element of total rewards.
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Leave & Time Off Breadth — PTO is presented as generous, alongside paid sick time and strong parental leave with a return-to-work program. These time-off provisions extend beyond the basics and support work-life needs.
Lemonade Insights
What We Do
Our mission is simple: Create the world’s most loved insurance through technology and social impact. As a certified Public Benefit Corporation and B-Corp, Lemonade is constantly challenging how the insurance industry does business. We’re creating an experience that is fast, affordable, and hassle-free across renters, homeowners, pet, life and car insurance. And through our annual Giveback program, in which leftover premiums are donated to charities our customers choose, we’ve donated nearly $5 million to a variety of organizations in need.
Why Work With Us
We’ve set out to make insurance loveable, fast, simple, and socially impactful - words that aren’t often associated with this industry. We’re a Certified B-corp, the only US insurance company to never invest in polluting industries, and our annual Giveback program has donated nearly $5 million globally to nonprofits in need.
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