Senior Director, Marketing Operations

About Definitive Healthcare :
At Definitive Healthcare (NASDAQ: DH), we're passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people-paving the way for smarter decisions and greater impact.
We're headquartered in Framingham, Massachusetts, but we have 3 office locations globally, including locations in Sweden, and India. We've grown significantly since our founding in 2011 and have expanded our global client base to 2,400+.
We're also a great place to work. In 2024, we brought home a number of awards including Built In's 100 Best Places to Work in Boston, a Stevie Bronze Award for Great Employers, and we were recognized as a Great Place to Work in India.
We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion.
About the position:
We are seeking a strategic and execution-focused Senior Director, Marketing Operations, to lead the systems, processes, and analytics that power our marketing engine. This role is critical to scaling our marketing impact, enabling performance-driven decision-making, and ensuring alignment across marketing, sales, and customer success. You'll own the infrastructure behind our campaigns-from planning and budgeting to performance reporting and technology optimization. You'll partner with cross-functional leaders to drive operational excellence and help transform data into action that accelerates pipeline and revenue growth.
What you'll do:

• Marketing Planning & Budgeting
  • Lead annual and quarterly marketing planning processes in collaboration with the CMO
  • Manage and track the global marketing budget, headcount, and vendor contracts
  • Drive resource allocation strategies across programs, geographies, and teams

• Technology & Systems
  • Own the marketing tech stack-including CRM, MAP, ABM, attribution, and analytics tools
  • Drive system integrations and automation that enhance campaign execution and lead management
  • Evaluate, implement, and optimize tools to improve marketing efficiency and performance

• Performance & Analytics
  • Develop and maintain dashboards that track KPIs, pipeline contribution, and ROI
  • Establish closed-loop reporting with sales to track lead flow, conversion, and velocity
  • Provide insights to guide campaign strategies, channel mix, and audience targeting

• Process & Governance
  • Standardize campaign operations, lead scoring, routing, and data governance practices
  • Create playbooks and documentation to ensure repeatable, scalable execution
  • Ensure compliance with data privacy and marketing regulations (e.g., GDPR, CCPA)

• Cross-Functional Leadership
  • Serve as the marketing operations liaison to sales, finance, IT, and RevOps
  • Partner with sales and XDR leadership to align on pipeline goals and lead quality
  • Support marketing enablement and internal communications with actionable insights

What you'll need:

• 15+ years of experience in B2B marketing operations, demand generation, or revenue operations.
• Proven leadership of teams managing marketing systems, reporting, and process optimization.
• Expertise in platforms like Salesforce, Marketo/HubSpot, ABM Platforms, Tableau/PowerBI, Excel and other MarTech applications.
• Strong analytical, strategic thinking, and communication skills.
• Experience scaling operations in a high-growth SaaS or data-driven organization.
• Adept at balancing strategic oversight with hands-on problem solving.

Why we love Definitive, and why you will too!

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:
"Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed."
-Business Development Manager
"Great team. Amazing growth. Employees are treated very well."
-Research Analyst
"I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there."
-Profile Analyst
If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter.
If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.
Definitive Hiring Philosophy
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you're interested in working in a fast growing, exciting working environment - we encourage you to apply!
Privacy
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.
Please note : All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to [email protected] to confirm your status in the application process.