About Ping Identity:
At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.
Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.
While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.
We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.
Sr. Director, Marketing Operations
Role Purpose Statement: The Senior Director of Marketing Operations leads the strategy, infrastructure, and execution of marketing processes, technology, and analytics. This role bridges marketing strategy and operational execution, driving efficient lead-to-revenue workflows, robust MarTech integration, and tight alignment with Sales Operations, Finance, and Legal to accelerate company growth.
Main Responsibilities:
- Strategy & Alignment: Collaborate with the SVP of Marketing and marketing leaders to develop marketing strategy, track objectives, and improve cross-functional coordination across the organization. Includes publishing scorecards, running QBRs, delivering on BoD requirements, and other rhythm-of-the-business cadences.
- Pipeline Leadership & Optimization: Co-lead the Pipeline Council, track critical workstreams, and optimize both the overall lead experience and pipeline progression opportunities in close partnership with Sales Operations.
- MarTech Innovation & Integration: Drive marketing systems integration and continuous technology innovation, establishing the long-term vision, selection, architecture, and upkeep of the global MarTech stack.
- Automation & Lead Management: Oversee marketing automation systems, including scalable campaign execution, automated lead scoring, nurture programs, and lead routing algorithms. Collaborate cross-functionally with Sales Ops and IT to enable intent-based Sales Development lead prioritization capabilities
- Funnel Tracking & Attribution: Partner with Sales Operations to track and optimize the lead funnel and pipeline progression; establish multi-touch attribution models to measure channel performance, ROI, and marketing's impact on revenue.
- Account-Based Operations (MQA): Lead the strategy and implementation of a Marketing Qualified Account (MQA) mechanism in collaboration with Sales Operations to drive aligned account-based growth.
- Budget & Financial Planning: Lead the annual budget planning process and quarterly calibrations in close alignment with marketing budget owners and Finance business partners.
- Governance & Data Privacy: Develop, manage, and execute operational processes to ensure marketing complies with global data privacy laws while maintaining high data hygiene standards.
- Team Leadership: Manage a team of marketing operations and analytics professionals,
Required Skills & Qualifications:
- 10+ years of progressive experience in revenue, marketing, or business operations with a focus on B2B go-to-market strategies.
- Experience designing and operationalizing target account strategies, specifically Marketing Qualified Account (MQA) models and account scoring frameworks.
- Deep experience working cross functionally to ensure sales-marketing alignment, pipeline velocity, and lead flow.
- Proven track record managing enterprise MarTech architectures, deep marketing systems integrations, advanced automation platforms (e.g., Marketo, Qualified, 6sense), and CRMs (e.g., Salesforce).
- Hands-on expertise with lead scoring, multi-touch attribution platforms, and end-to-end funnel analytics.
- Experience managing budgeting in an enterprise environment.
- Demonstrated capability in developing processes to comply with global data privacy laws.
- Seasoned people manager with strong project management capabilities and a track record of hiring, managing, and developing top talent.
Salary Hiring Range:
$156,000 to $224,000 Plus Bonus
In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.
Life at Ping:
We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day.
Here are just a few of the things that make Ping special:
- A company culture that empowers you to do your best work.
- Employee Resource Groups that create a sense of belonging for everyone.
- Regular company and team bonding events.
- Competitive benefits and perks.
- Global volunteering and community initiatives
Our Benefits:
- Generous PTO & Holiday Schedule
- Parental Leave
- Progressive Healthcare Options
- Retirement Programs
- Opportunity for Education Reimbursement
- Commuter Offset (Specific locations)
Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.
We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
Skills Required
- 10+ years of progressive experience in revenue, marketing, or business operations focused on B2B go-to-market strategies
- Experience designing and operationalizing target account strategies, including Marketing Qualified Account models and account scoring frameworks
- Experience driving sales and marketing alignment, pipeline velocity, and lead flow
- Experience managing enterprise MarTech architectures, marketing systems integrations, automation platforms, and CRMs such as Marketo, Qualified, 6sense, and Salesforce
- Hands-on expertise with lead scoring, multi-touch attribution platforms, and end-to-end funnel analytics
- Experience managing budgeting in an enterprise environment
- Experience developing processes to comply with global data privacy laws
- People management experience with project management capabilities and a record of hiring, managing, and developing talent
Ping Identity Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ping Identity and has not been reviewed or approved by Ping Identity.
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Leave & Time Off Breadth — Time off is considered generous, with an unlimited PTO policy highlighted in company communications and reflected in practice across roles. Several sources also reference positive norms around taking vacation rather than a policy in name only.
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Healthcare Strength — Health coverage is broad, including medical, dental, vision, HSA/FSA options, life and disability insurance, mental‑health support, and an EAP. Wellness extras like a monthly fitness reimbursement further strengthen the package.
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Parental & Family Support — Parental leave is framed as generous for U.S. employees, with extended paid time for birth parents commonly referenced. ERGs such as Working Families and other groups reinforce a family‑supportive environment.
Ping Identity Insights
What We Do
At Ping Identity, we make it possible to trust every digital moment across customers, employees, partners, and non-human identities. Whether you're securing millions of users, fighting fraud, simplifying third-party access, or going passwordless, establishing trust shouldn’t slow you down. Our enterprise-grade identity platform is built for scale, speed, and flexibility and works seamlessly with your existing cloud, hybrid, and on-prem environments. We help you confidently embrace AI and automation with Runtime Identity, so you can continuously verify the identity, context, and intent of every AI agent and control their actions in real time. With Ping, all digital experiences start with trust. Learn more at pingidentity.com.
Why Work With Us
Identians are what make Ping an extraordinary place to work. They create our award-winning products and they’re the reason for our unique customer following.
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