Senior Director, Marketing Investment & Operations

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

Why Join Us?

We're building something special within GEICO marketing. The vision is clear: lead one of the world's most iconic brands into the future to claim category leadership to drive profitable growth AND build the most highly performing marketing organization in the industry. Our Marketing Operating Principles include hiring the best at every level and developing our talent to raise the bar for the team. If we can’t do it excellently, we don’t do it. Everything we do starts with a strategy. If we don’t know why we’re doing it, we don’t do it. We act like it’s our business when engaging resources and deeply know and understand our business and category. In marketing at GEICO, we address initiatives and issues head on as a team.

Location: New York, NY

Reports To: Head of Marketing Operations and Transformation

Role Overview:

The Senior Director of Marketing Investment & Operations is accountable for how marketing capital is allocated, governed, operationalized, and scaled across the enterprise. This role owns the systems, processes, and partnerships that ensure every marketing dollar is invested deliberately, executed compliantly, and deployed with maximum return and minimal risk.

As the financial and operational steward of the marketing organization, this leader builds a dynamic investment capability that continually answers:

• Where each dollar goes

• Why it goes there

• When it should move, scale, or stop

Sitting at the intersection of strategy, finance, operations, and risk, this leader translates growth ambitions into disciplined, executable investment plans while ensuring marketing operates within regulatory, legal, and operational guardrails. The ideal candidate is a general‑manager–type leader with deep experience in investment modeling, performance analysis, and building defensible investment theses. The focus is primarily on developing and evolving dynamic investment models (approximately 75%), with the remaining emphasis on operationalization and governance (approximately 25%).

Success Looks Like:

• Marketing investments dynamically flow to the highest‑return opportunities

• Marketing operates as a governed portfolio of investments, not static budgets

• Strong, predictable execution within legal, compliance, and risk guardrails

• Faster, higher‑confidence investment decisions with fewer escalations

• Clear line of sight from strategy → funding → execution → performance → reallocation

Core Objectives:

Dynamic Investment & Funding Model

• Maximize return on marketing investment through a dynamic, continuously reforecasted portfolio model

• Shift marketing from static budgets to actively managed capital

• Ensure investment decisions are transparent, repeatable, and performance‑driven

Enterprise Marketing Operations

• Build and run the operating system that enables marketing to scale efficiently, compliantly, and with speed

• Serve as the connective tissue between Marketing, Finance, Legal, Risk, Compliance, and Supply Chain

What You’ll Do:

Enterprise Marketing Investment Strategy

• Own the end‑to‑end lifecycle of marketing investments:
  opportunity identification → business case → approval → funding → performance tracking → reallocation

• Define the strategy for funding growth as a mirror to Marketing and Product strategy

• Act as the financial steward of the entire Marketing organization

• Maintain a holistic, portfolio‑level view of all marketing investments across LOBs, channels, and states

• Lead cross‑functional reforecasting, scenario planning, and budget optimization

Advanced Investment Governance & Decisioning

• Create scalable and consistent business case frameworks for all incremental investment requests

• Establish clear investment criteria and decision frameworks to evaluate competing opportunities

• Mediate trade‑off decisions across LOBs, channels, and states to ensure enterprise value over local optimization

• Project‑manage investment proposals through approval forums (AO, Finance, Executive Leadership)

Cross‑Functional Growth Orchestration

• Partner with LOB Owners (Auto, Moat/Specialty, Commercial, Cross‑sell/Bundling) to:

  • Shape investment strategies aligned to LOB growth ambitions

  • Pressure‑test assumptions, demand forecasts, and return expectations

  • Ensure end‑to‑end accountability for performance

• Partner with Channel Owners (Paid Media, Direct Mail, Email, Paid Search, SEO) to:

  • Evaluate channel‑specific growth opportunities

  • Resolve overlapping or competing investment requests

  • Optimize funding across paid, owned, and earned channels

• Collaborate with State Investment Owners to align state‑level strategies with enterprise priorities

• Work closely with Analytics & Data Science to:

  • Embed measurement into every investment

  • Translate complex data into actionable investment insights

  • Maintain clear, executive‑ready dashboards for performance and decisioning

Marketing Operations, Risk & Governance

• Own the marketing operating model, ensuring investments translate into executable, compliant programs

• Serve as the primary marketing partner to:

  • Legal – regulatory adherence, approvals, and risk mitigation

  • Compliance & Risk – governance frameworks, audit readiness, and control environments

  • Supply Chain & Procurement – agency contracts, production capacity, vendor performance, and cost efficiency

• Establish operational guardrails that balance speed with risk management

• Create clear rituals and forums for financial, operational, and compliance alignment

• Ensure marketing execution scales without introducing operational, regulatory, or reputational risk

Accountability & Performance Culture

• Drive clear ownership and accountability for all marketing spend

• Set expectations that funding is earned and defended through performance

• Move the organization from “budget ownership” to investment responsibility

• Build strong financial credibility with Finance and Executive Leadership

What We’re Looking For:

• 10–15+ years in marketing finance or marketing FP&A with experience operating at senior leadership levels

• Strong understanding of media, digital, and brand marketing drivers 

• Expertise in financial modeling, analytics, and performance measurement, including scenario planning and MMM

• Command of operational systems of high-functioning Marketing organizations

• Knowledge of governance frameworks (approval flows, contract compliance) 

• Adept communicating with executive level and cross-functional leadership

Key Stakeholders:

• CMO and Marketing Leadership Team

• Lines of Business & Product Leadership

• Channel and State Investment Owners

• Finance, AO, Legal, Compliance, Risk

• Supply Chain / Procurement

• Analytics & Data Science

#LI-AN1

Annual Salary

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind.  You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.