The Role
Lead Fanatec's global marketing strategy, brand narrative, community and social growth, and go-to-market campaigns. Build and manage the marketing team, drive AI adoption, own martech and analytics decisions, manage global budget and channel/MDF planning, and measure full-funnel performance while ensuring cross-functional alignment and reputation/crisis management.
Summary Generated by Built In
Key Responsibilities
- Define and execute Fanatec's global marketing strategy — building integrated, narrative-driven campaign arcs, not initiative lists — with a strong focus on community and social growth.
- Own Fanatec's brand narrative, product storytelling, and go-to-market campaigns.
- Build, guide, and develop the marketing team — providing clear priorities, protecting team capacity through OKR discipline, and ensuring direct reports are not left without direction or context.
- Lead AI adoption across the marketing function: role-model practical AI use, build team fluency in AI-powered workflows, and ensure Fanatec marketing operates at the productivity frontier.
- Ensure strong cross-functional alignment with Product, Sales, Events, and Creative teams.
- Build and scale global community platforms, creator ecosystems, and influencer partnerships.
- Lead global social media strategy and day-to-day community engagement.
- Own channel marketing: deliver monthly MDF planning by account and region, build account-level campaign roadmaps for key retail partners, and represent marketing credibly in sales account meetings.
- Design and deliver structured, measurable campaign arcs for launches and lifecycle marketing, with clear narrative, defined ownership, and post-campaign review at every stage.
- Own and steward the global marketing budget: allocate across channels and campaigns with rigour, protect against overcommitment, and report spend-to-impact transparently to leadership.
- Own full-funnel marketing performance: connect brand and community activity to D2C conversion, customer acquisition cost, and lifecycle retention metrics.
- Own reputation management and crisis-response playbooks for community and creators.
- Senior leadership experience in marketing within gaming, motorsports, or tech-driven consumer brands, including demonstrated channel or retail marketing experience (MDF planning, account-level campaigns, sales partnership).
- Structured team leadership: demonstrable track record of managing and developing direct reports, using OKRs for capacity planning, and maintaining clear communication and accountability downwards.
- Strong background in community building, social media, and influencer marketing.
- Proven ability to deeply understand technical products and translate them into compelling brand narratives — including reading product briefs, owning NPI launch positioning, and connecting spec-level detail to audience-relevant storytelling.
- Practical AI fluency: uses AI tools to accelerate content production, social listening, community sentiment analysis, and campaign briefing — and can build a team culture where AI augments output without replacing creative judgment.
- Ownership of martech and analytics stack decisions: knows which tools to choose, how to connect them to business outcomes, and how to avoid tool sprawl.
- Demonstrated budget management experience at significant scale: proven ability to allocate, reforecast, and defend spend decisions under pressure.
- Data-driven mindset with strong execution discipline and a bias for follow-through, not just ideation.
- Authentic passion for sim, motorsports, or gaming culture — with the curiosity to go deep on product, not just the category.
Skills Required
- Senior leadership experience in marketing within gaming, motorsports, or tech-driven consumer brands, including channel or retail marketing (MDF planning, account-level campaigns, sales partnership).
- Structured team leadership: managing and developing direct reports, using OKRs for capacity planning, and maintaining clear communication and accountability.
- Strong background in community building, social media, and influencer marketing.
- Ability to understand technical products and translate specs into compelling brand narratives and NPI launch positioning.
- Practical AI fluency: using AI tools for content production, social listening, sentiment analysis, and building AI-powered workflows within the team.
- Ownership experience of martech and analytics stack decisions and connecting tools to business outcomes while avoiding tool sprawl.
- Demonstrated budget management experience at significant scale: allocate, reforecast, and defend spend decisions.
- Data-driven mindset with strong execution discipline and bias for follow-through.
- Authentic passion for sim, motorsports, or gaming culture with curiosity to go deep on product.
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The Company
What We Do
Founded in 1994, CORSAIR has grown from pioneering the high-performance DRAM market into one of the world’s leading providers of high-performance PC peripherals and components. CORSAIR offers a complete range of products to equip gamers, enthusiasts and e-sports athletes.
Why Work With Us
What does it mean to be part of the Corsair Team? It means being part of a winning culture that stems from the products we develop, the customers we build them for and most of all our employees who make it all happen.
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