Senior Director of Marketing & Experience

Description

Role Summary

The Senior Director of Marketing & Experience is responsible for advancing BGCNCIL’s visibility, community relationships, and revenue growth through an integrated marketing, partnership, and experience strategy. This role ensures the organization:

• Attracts and engages more youth and families
• Builds a strong, visible, and trusted brand across all communities served
• Secures and strengthens corporate and community partnerships
• Creates compelling experiences that deepen engagement and inspire long-term support

This is a high-impact growth leadership role focused on expanding BGCNCIL’s reach, influence, and resources in direct support of Moonshot 100.

Role Within the Advancement Team

The Senior Director of Marketing & Experience serves as a cross-functional advancement leader, strengthening the organization’s visibility, storytelling, communications, event strategy, and engagement infrastructure to support the success of both advancement and operations teams.

This role does not replace or duplicate the responsibilities of Corporate Relations, Individual Giving, Grants, or Board Development. Instead, it provides the marketing, messaging, storytelling, campaign, event, recognition, and engagement support needed to help those functions build stronger relationships, communicate impact more effectively, and deepen stakeholder involvement.

The role ensures BGCNCIL presents a consistent, compelling, coordinated, and mission-centered message across all external audiences.

Fundraising leaders own relationship management, donor strategy, asks, and revenue outcomes. The Senior Director of Marketing & Experience owns the stories, materials, visibility, experiences, and engagement strategies that help strengthen and grow those relationships.

Key Outcomes

Brand Visibility & Market Presence

• Strengthen BGCNCIL’s visibility and recognition across the region
• Ensure clear, compelling, and consistent messaging across all platforms
• Increase digital engagement and community awareness

Enrollment & Program Demand

• Drive increased youth participation through marketing and partnerships
• Position programs as meaningful youth experiences, not just memberships
• Collaborate closely with operations teams to support enrollment goals

High-Impact Experiences & Events

• Lead strategic, mission-centered events and experiences aligned with advancement, corporate relations, operations, and community engagement goals
• Design experiences that strengthen relationships and inspire giving
• Ensure measurable return on investment (ROI) for major events and activations
• Core Responsibilities

Marketing & Brand Leadership

• Develop and execute a unified marketing strategy aligned with organizational growth goals
• Maintain brand standards, messaging, and visual consistency
• Oversee all marketing and communication channels, including social media, Website management, Email marketing, print, and promotional materials
• Proactively promote organizational successes, impact stories, and community engagement

Partnerships & Community Engagement

Build and manage a strong pipeline of strategic partnerships, including:

• Community organizations
• Schools
• Local stakeholders
• Corporate partners
• Develop partnership opportunities connected to:
• Workforce development
• Program sponsorships
• Community engagement initiatives
• Operational and community events
• Collaborate with Development leadership to align partnerships with revenue and engagement strategies

Experience & Event Strategy

• Lead the design and execution of strategic experiences and events, including:
• Gala events (2027 and beyond)
• Donor cultivation events
• Community-facing experiences
• Ensure each experience:
• Communicates a compelling mission-centered story
• Creates emotional connection to the organization’s impact
• Encourages deeper engagement and long-term support

Content & Storytelling Systems

• Build scalable systems for capturing and sharing impact stories that support:
• Donor engagement
• Corporate relations
• Operations
• Enrollment growth
• Events
• Board engagement
• Community visibility
• Produce high-quality and consistent written, photo, and video content
• Translate program outcomes into compelling narratives and messaging

Program Marketing & Enrollment Growth

• Partner with Operations to effectively market programs and services
• Develop targeted campaigns for:
• New program launches
• Under-enrolled sites
• New market expansion opportunities
• General enrollment and community outreach efforts

Systems, Data & Accountability

• Track and report on key performance indicators, including:
• Event ROI
• Enrollment leads and conversions
• Engagement and visibility metrics
• Use data and analytics to continuously refine marketing and engagement strategies

Requirements

Key Competencies

Cultural Alignment – BLUE Values

• Believe: Passion for youth development and mission impact
• Learn: Data-driven mindset with a commitment to continuous improvement
• Unite: Ability to build strong cross-functional relationships
• Elevate: Commitment to excellence, innovation, and high-quality execution

Ideal Team Player Qualities

• Humble: Collaborative and team-oriented
• Hungry: Driven to achieve measurable results
• Smart: Strong emotional intelligence and communication skills

Required Experience

• 7–10+ years of experience in marketing, partnerships, business development, or related leadership roles
• Proven success building and managing external relationships and strategic partnerships
• Experience leading events or experiences that drive engagement and/or revenue
• Demonstrated ability to develop and execute strategic initiatives

Preferred Experience

• Experience in nonprofit or mission-driven organizations
• Experience scaling a brand across multiple communities or markets
• Corporate partnership development or sponsorship experience
• Familiarity with youth development, education, or workforce development programming

Key Skills

• Strategic planning and execution
• Partnership development and relationship management
• Brand storytelling and messaging
• Event strategy and execution
• Data analysis and performance tracking
• Strong communication and project management skills