Senior Director, Marketing Data Domain Owner

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

March 21, 2025

Shift:

Job Description Summary:

The Coca-Cola Company is embarking on a Marketing Transformation to create the most engaging end-to-end consumer experience possible and bring superior innovation to every consumption moment. Since rich, proprietary data will be a key enabler of this acceleration, we are establishing a networked Marketing Data Strategy (MDS) team to define and execute a unified data strategy, aligned with the broader Enterprise Data Strategy.

The Marketing Data Domain Owner will be responsible for driving the MDS strategy and vision to support high-priority initiatives across the Marketing organization.

Key Accountabilities

• Data vision, strategy, and roadmap
  • Define the high-level data vision and roadmap for the Marketing Domain to include KPIs, major initiatives, and milestones aligned with overall enterprise data strategy and business objectives
  • Assess and prioritize business value, impact, and feasibility of Marketing Domain use case requests (e.g., new source integration, automation, analytics)

• Resource allocation
  • Consult stakeholders / experts to estimate resource needs for Domain initiatives and use cases
  • Secure allocation of funding to ensure that Marketing Domain initiatives and use cases are adequately supported and staffed to meet planned implementation timelines

• Process ownership
  • Define data governance policies around sharing, usage, quality and access of Domain data
  • Champion data fluency, capability building, and adoption of best practices within Domain
  • Appoint teams to conduct use case data maturity assessment and develop high-level solutions

• Leadership, Stakeholder management and communication
  • Lead a cross-functional team as main the owner of the program (4-6 people, no direct reports)
  • Engage and align across network (incl. Marketing Domain, other Domains, and third-party partners) for integrated insights on project prioritization and the discovery of new use cases
  • Facilitate change management, adoption, and delivery of overall roadmap

Experience & Background:

• Tenured Marketer:  The candidate should have extensive experience in marketing, with a strong understanding of marketing strategies, consumer engagement and innovation. 
• Strong Data Literacy Skills:  The candidate should be proficient in handling data, including data analysis data governance, and data-driven decision-making.
• Mix of Technical / Business Experience: The candidate should have a blend of technical skills (related to data models, data integration, analytics) and business acumen   (understanding of business needs, stakeholder management, and resource allocation).
• Experience with Senior Leadership: The candidate should have experience interfacing with senior leadership, including communicating complex ideas, flagging risks, and proposing mitigation plans.
• Preferred 10 Years of Related Experience: The ideal candidate should have a minimum of 10 years’ experience in roles related to marketing, data strategy, or a combination of technical and business roles relevant to the job description.

Key Skills and Attributes:

• Strategic Thinking and Problem Solving: The ability to bring structured thinking to complex topics and develop strategic solutions.
• Interpersonal and Facilitation Skills: Strong communication and facilitation skills to engage with various stakeholders and lead cross-functional teams.
• Highly Collaborative: A collaborative working style with ability to deliver results through teamwork and strong rapport-building.
• Motivational and Problem-Solving Skills: The ability to motivate teams, resolve issues, and drive projects to successful completion.  
• Flexibility and Multitasking: The capacity to manage multiple tasks and initiatives concurrently in a dynamic environment.

Proposed Job Grade: D level

Preferred Location: Atlanta

Organization Structure or Direct Reporting Manager: Global Marketing Transformation Office Lead

Skills:

Agile, Cross-Functional Teamwork, Data Driven, Data Literacy, Marketing, Marketing Data, People Leadership

Pay Range:

$211,000 - $238,400

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

50

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:

20

Long-term Incentive reference value is a market-based competitive value for your role.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.