The Role
The Senior Director of Lifecycle Strategy will lead lifecycle communication investments, drive strategic growth outcomes, and oversee a high-performing team to enhance customer experiences at Rover.
Summary Generated by Built In
Who we are:
Want to make an impact? Join our pack and come work (and play!) with us.
We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.
Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.
At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.
Who We're Looking For:
The Senior Director of Global Lifecycle Strategy will drive measurable business results through lifecycle communication investments throughout our customer journey - from acquisition, to retention and reactivation - for both supply and demand sides of our marketplace. This role is responsible for driving business impact by accelerating new and repeat conversions through lifecycle-led growth.
What you'll do
Strategic leadership
- Set and drive the strategy for how lifecycle contributes to significant growth outcomes across Rover’s four brands and 18 countries. Own the strategy for both pet parents and care providers.
- Design and drive key metrics for measuring lifecycle performance across conversion, retention, reactivation, and monetization
- Identify the highest leverage opportunities in the customer journey to drive growth, and drive alignment across the business in how we prioritize those investments
- Partner with executive leadership to align lifecycle strategy with company-wide growth objectives.
- Effectively influence the global strategic roadmap through effective cross-functional collaboration, particularly with Product, Data Science, Analytics, and Brand
- Drive business cases and secure buy-in for lifecycle resourcing and program bets
Cross-functional delivery
- Lead cross-functional initiatives spanning Product, Data Science, Engineering, Brand, and Operations to deliver cohesive lifecycle experiences
- Ensure foundational data, infrastructure, platform tools, and measurement are in place to run a high-functioning program
- Collaborate with Product teams on shared user journey roadmaps that prioritize customer needs and the problems we need to solve to achieve business objectives
- Partner with Data Science and Analytics to both develop predictive models that improve lifecycle investment priorities and implement scalable testing methods
- Collaborate with Brand to ensure we have well crafted and scalable messaging and creative strategies for running the lifecycle program
Drive excellence in lifecycle program delivery
- Build programs heavily indexed toward automation that enable scaled results
- Consistently apply best practices in design of lifecycle technical architecture - from data design, CDP implementation, CRM tooling - to enable quality and scale
- Implement best in class lifecycle segmentation and personalization methods to drive improvements in campaign scalability and performance
- In partnership with Product, design multi-channel engagement programs that holistically contemplate in-product messaging, push, email, and SMS channel investments
Develop and grow high performing lifecycle team
- Build and coach a high-performing team of lifecycle strategists and lifecycle technical operations to deliver against the forward-looking needs of the business
- Implement a highly analytical culture focused on finding leverage in the journey, rigorous and pace-oriented experimentation, and data-driven decision making
Qualifications
- 15+ years of experience in, Lifecycle Strategy, Email Strategy, or Growth
- Proven track record of building high performing lifecycle programs that have demonstrated material impact on growth businesses
- Experience successfully prioritizing lifecycle bets by understanding product opportunities, impacts,and risks.
- Deep experience partnering with data science, marketing technology teams, and analysts to develop lifecycle data strategy, experimentation and measurement methods, and to inform forward looking investments
- Strong technical background in CRM platform design (Iterable, Braze) and CDP requirements for successful lifecycle programs
- Best in class knowledge of lifecycle channels, particularly: in web/app, push, email, and SMSProven experience working with analytical measurement tools like Amplitude to identify opportunities and measure program results
- Enjoys operating in a highly matrixed environment and is very effective at driving cross-functional initiatives and influencing senior partners without direct authority
- Experience operating in consumer tech companies and/or marketplaces strongly preferred
Benefits of Working at Rover
- Competitive compensation
- 401k match
- Long-term incentive plan with a company performance-based cash payout
- Flexible PTO
- Competitive benefits package, including medical, dental, and vision insurance
- Commuter benefits
- Bring your dog to work (and unlimited puppy time)
- Pet benefits, including $1,000 toward bringing home a new dog or cat
- Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
- Regular team activities performed in-person and virtually
Compensation
- In the Greater Seattle Area the first-year salary range is $196,726 - $261,646 with a 20% bonus. Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees.
- The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.
At Rover, we’re driven by seeing our people succeed and grow, while doing our jobs better than ever before. We believe the best business outcomes come from a diverse set of perspectives and we’re committed to promoting an inclusive, inventive, and fun environment with amazing employees. We welcome and encourage applicants from all backgrounds to apply.
Rover is an equal opportunity employer. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, military or veteran status, sex, pregnancy, gender identity or expression, sexual orientation, marital or partnership status, genetic predisposition, or any other protected status in accordance with applicable federal, state and local laws.
We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Top Skills
Analytical Measurement Tools (Amplitude)
Braze)
Cdp
Crm Platforms (Iterable
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The Company
What We Do
At Rover, everyone has ownership of their work and the opportunity to make a true impact. We believe that being diverse and inclusive is key to our success and encourage every employee to share their unique perspective while being their true self. We believe everyone deserves the unconditional love of a pet, and Rover exists to make it easier to experience that love. We’re supporting dog owners and empowering dog sitters to run thriving pet-care businesses in your neighborhoods. The Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe.
