Senior Director, Lifecycle, Growth, & MarTech

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Hiring Remotely in USA
Remote
200K-220K Annually
7+ Years Experience
Artificial Intelligence • Healthtech • Internet of Things • Machine Learning • Software
We are a revolutionary Precision Health platform that reverses chronic diseases like diabetes using IoT sensors and ML.
The Role

Twin Health 

At Twin Health, we empower people to reverse, prevent and improve chronic metabolic diseases. Twin Health invented The Whole Body Digital Twin™ , a dynamic representation of each individual’s unique metabolism, built from thousands of data points collected daily via non-invasive sensors and self-reported preferences. The Whole Body Digital Twin delivers a new standard of care, empowering physicians and patients to make personalized data-driven decisions. 

Working here  

Our team is passionate, talented, and driven by our purpose to improve the health and happiness of our members. Our culture empowers each Twin to do what’s needed to create impact for our members, partners, and our company, and enjoy their experience at work. Twin Health was awarded Innovator of the Year by Employer Health Innovation Roundtable (EHIR) (out of 358 companies), named to the 2021 CB Insights Digital Health 150, and recognized by Built In's 2022 Best Places To Work Awards. Twin Health has the backing of leading venture capital funds including ICONIQ Growth, Sequoia, and Sofina, enabling us to scale services in the U.S. and globally and help solve the global chronic metabolic disease health crisis. We have recently announced broad and growing partnerships with premier employers, such as Blackstone and Berkshire Hathaway. We are building the company you always wished you worked for. Join us in revolutionizing healthcare and building the most impactful digital health company in the world!

Excited to join us and do your part in improving people’s health and happiness?

Opportunity 

Twin Health’s member lifecycle marketing and marketing technology (MarTech) initiatives, reporting to VP, Brand and Growth Marketing. This role is critical in ensuring that every interaction with our members is personalized, timely, and effective, underpinned by the transformation of the marketing technology stack. The ideal candidate will oversee the member journey from acquisition, to setting up, scaling, maintaining technical systems, and driving cross-channel campaigns that resonate with our audiences. This role requires a blend of strategic vision, operational expertise, and a deep understanding of MarTech tools and analytics.

Responsibilities 

  • Lifecycle Member Marketing Strategy:
    • Develop and execute comprehensive lifecycle marketing strategies to engage, retain, and nurture members across their health journey.
    • Collaborate with the Clinical Operations Team & Product/Engineering Teams to ensure that marketing efforts are aligned with clinical objectives and member needs.
    • Design and optimize member journey maps, identifying key touchpoints and opportunities for engagement across email, SMS, direct mail, digital marketing advertising, chat, in-app messaging, and other channels as they are implemented.
    • Implement personalized campaigns based on member data, behavior, and preferences to drive better health outcomes and satisfaction.
  • MarTech and Ops Management:
    • Oversee the selection, implementation, and optimization of marketing technology tools, including integration with CRM systems, marketing automation platforms, and analytics tools.
    • Work closely with solution architects and data team on tool configuration and integrations, ensuring seamless integration between MarTech systems and other business systems to enable data-driven decision-making and personalized marketing efforts.
    • Lead efforts to continuously improve marketing operations through automation, data management, and advanced segmentation techniques.
    • Work with VP of Brand and Growth Marketing to build an agile prioritization and marketing process to ensure frameworks are in place to drive the most important marketing incentive to overall company goals.
  • Growth & Data-Driven Marketing:
    • Leverage data and analytics to measure campaign performance, optimize member engagement strategies, and drive ROI by reducing CAC and optimizing channel efficiency.
    • Work with a data analytics team to develop and monitor KPIs to ensure the effectiveness of lifecycle marketing efforts, including member retention, engagement rates, and satisfaction scores.
    • Implement A/B testing and other optimization techniques to refine messaging, offers, and campaign designs.
    • Set up the tracking and reporting across the entire marketing ecosystem in partnership with our Analytics teams.
  • Team Leadership & Collaboration:
    • Ability to manage a future team of marketing professionals, including lifecycle marketers, MarTech specialists, and data analysts, fostering a collaborative and high-performing environment.
    • Work cross-functionally with Clinical, Analytics, Product, Technology, and Engineering teams to ensure alignment and drive shared goals.
    • Maintain relationships with all vendors to ensure full productivity and spend is aligned. 
    • Lead the development of marketing content and assets that support lifecycle marketing efforts, including emails, landing pages, and in-app experiences.

Success Metrics:

  • Member acquisition, conversion rates, and engagement levels.
  • Improvement in member health outcomes and satisfaction scores.
  • ROI on lifecycle marketing campaigns; reduction in CAC and leakage optimization across the funnel.
  • Successful implementation and optimization of MarTech tools
  • Cost savings and CPA/CAC/LTV through marketing technology management and potential streamlining of other tools.
  • Additional duties as assigned

Qualifications 

  • Bachelor’s degree in Marketing, Business, or related field.
  • 10+ years of experience in lifecycle marketing, MarTech, and B2B marketing (a plus).
  • Proven track record of developing and executing successful marketing strategies that drive engagement and retention.
  • Deep expertise in marketing automation tools, CRM systems, and analytics platforms.
  • Strong leadership and project management skills, with experience managing cross-functional teams.
  • Excellent communication skills, with the ability to influence and engage stakeholders at all levels.

Preferred Qualifications:

  • Experience in lifecycle marketing for growth/early stage companies with experience across b2b2c
  • Experience in healthcare, health tech, and/or digital health is preferred.

Compensation and Benefits  

The compensation range for this position is $200,000 - $220,000 annually. 

In addition, Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin

  • A competitive compensation package in line with leading technology companies
  • As a remote friendly company we are committed to providing opportunities for all who join to further build relationships, increase cross-functional collaboration, and celebrate our accomplishments.
  • Opportunity for equity participation 
  • Unlimited vacation with manager approval
  • 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
  • 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
  • 401k retirement savings plan

Salary range for US jobs

US Salary Range

$200,000$220,000 USD

The Company
HQ: Mountain View, CA
300 Employees
Hybrid Workplace
Year Founded: 2018

What We Do

Twin Health is a Precision Health platform combining IoT Sensors, Machine Learning, and Medical Science to reverse chronic diseases like diabetes and improve human metabolic health. We have achieved groundbreaking medical results for chronic disease reversal (12 papers published in top medical journals) using our patent-pending Whole Body Digital Twin technology (5 patents pending), which analyzes complex biosignals from wearable sensors, predicts metabolic outcomes using ML, and recommends highly-personalized treatments based on the metabolic profile of each patient.

Our interdisciplinary team consists of engineers, scientists, and medical doctors who collaborate closely to develop our Digital Twin technologies and deliver exceptional health outcomes. We launched our product in 2018 with an initial focus on diabetes; doctors and coaches use our IoT- and ML-based software platform to improve the health of diabetic patients every day.

Twin was founded by experienced entrepreneurs with experience building software platforms used by more than 100 million devices around the world. We are backed by Sequoia Capital and other top VCs.

Why Work With Us

Twin is a mission-driven company; we all focus on reversing chronic diseases and keeping people healthy for life.

We always start with health outcomes, developing innovative technologies and product features to achieve the biggest health improvements in the most people. At Twin, you'd get a chance to fundamentally improve people's lives everyday.

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