OLAPLEX, Inc. (Nasdaq: OLPX) is an innovative, science-enabled, technology-driven beauty company. We are founded on the principle of delivering effective, patent-protected and proven performance in the categories where we compete. We strive to empower our consumers to look as beautiful on the outside as they feel on the inside. We believe every person deserves to have healthy, beautiful hair, whether they are visiting a salon or caring for their hair at home.
OLAPLEX has been able to achieve phenomenal growth and we continuously seek exceptionally talented individuals who can support our innovation and creativity. Collaboration and flexibility are at the core of our commitment to each other and to the success of OLAPLEX.
About the Role:
The Senior Director, International Marketing & Communications, is responsible for building strong relationships across global and regional marketing and sales leads. In this role, you will drive all aspects of Marketing Communications Strategy and Execution across our EMEA and APAC regions, focusing on global strategy alignment, professional distributor communication, and growth, along with a direct-to-consumer focus. You will develop and direct marketing plans to increase international market share, competitive positioning, brand awareness, and profitability.
Based in the UK, the role will oversee localized integrated brand marketing, communications, trade marketing, retail experience, and visual merchandising. Travel will be required based upon the needs of the business.
Essential Duties & Responsibilities:
- Drive forward a best-in-class marketing and communication strategy that aligns with brand objectives and KPIs, which align closely with the global brand vision
- Contribute as an active member of the international leadership team to overall business planning and decision-making
- In partnership with the Global VP of Integrated Marketing and her team, protect brand integrity and drive business initiatives through the conception and execution of innovative marketing strategies appropriate to the local market
- In partnership with the Global VP of Communications & Consumer Engagement, drive communications strategy across a strong and integrated approach to maximize international brand awareness, inclusive of Print Editorial, Digital, and Social/Influencer amplification, while ensuring concrete results and improvement in rank against the set target
- Lead category management across haircare and corresponding trade marketing plans, overseeing marketing managers
- Nurture relationships with the US headquarters to contribute to and ultimately achieve global brand imaging alignment
- Maintain profound customer intimacy and ongoing competitive intelligence to identify new opportunities to maximize business categories and reduce costs
- Partner with the Sales team and lead Retail Excellence, Eventing, Trade Planning and Clienteling efforts
- Identify and create the desired organizational structure. Recruit, manage, coach, and develop a strong marketing team to ensure high productivity and achieve all functional goals. Ensure consistent development of people managers
- Conduct all other job-related activities
About You:
- 10-15+ years of Marketing experience in the prestige beauty industry
- Strong understanding of strategic marketing, communications, and sales
- Able to analyze and manage complex financial data
- Demonstrated creative thinking and excellent organizational skills
- Strong leadership abilities to manage and develop a team
- Outstanding written and verbal communication skills
We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.
Our Commitment to Diversity, Equity, and Inclusion:
Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.
OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.
What We Do
OLAPLEX, Inc. (Nasdaq: OLPX) is an innovative, science-enabled, technology-driven beauty company. We are founded on the principle of delivering effective, patent-protected and proven performance in the categories where we compete. We strive to empower our consumers to look as beautiful on the outside as they feel on the inside. We believe every person deserves to have healthy, beautiful hair, whether they are visiting a salon or caring for their hair at home.
Olaplex has been able to achieve phenomenal growth and we continuously seek exceptionally talented individuals who can support our innovation and creativity.
