Digital Marketing Specialist

We have an immediate opening in our Dorset, UK office for a:

Digital Marketing Specialist

Look around your home, and you'll find us everywhere:

In your kitchen, living room, bedroom, bathroom, garage and outdoors. We are already making your everyday lives better. How are we achieving this? We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. And whether you are just starting your career or in need of a new challenge, we recognize, develop, and empower talent!

Helen of Troy (NASDAQ: HELE) is a global designer, developer, and worldwide marketer of well recognized and widely trusted brands including OXO®, Hydro Flask®, Osprey®, Braun®, PUR®, Vicks®, Honeywell®, Hot Tools®, Drybar®, Curlsmith®, and Revlon®.

Together, we build innovative and useful products that elevate people's lives everywhere every day!

About the role

The Digital Marketing Specialist is responsible for the creation of the content strategy for Helen of Troy’s DTC sites for Sport & Outdoor, Homeware, Beauty & Wellness brands. This role operates autonomously within their designated channel. His/her scope includes content uploading, on platform SEO and content audits. Partnering with the cross-functional teams, including Brand, Retail, eBusiness, Data & Insights and the broader digital team, to ensure a cohesive and impactful digital content approach.

What you’ll do in the role

Content Strategy & SEO:

• Design and implement content strategies/campaigns to drive consistent branding and achieve higher conversion/user engagement.
• Plan yearly content budget for DTC related activities while raising the necessary PO’s.
• Manage autonomously different CMS types knowing the platforms inside out.
• Manages & briefs content/SEO vendors enabling X-brand learnings for higher efficiency.
• Explore, identify, and recommend emerging platforms to foster innovation.
• Organize and lead cross-functional team meetings to collect, review, and upload digital content to DTC sites, adhering to brand guidelines and specifications.
• Partner closely with the brand teams to get the right content that matches the target audience and business goals.
• Partner closely with the DTC team to match the right deadlines for content updates.
• Implement in-platform SEO techniques to optimize content visibility and searchability.
• Apply small tweaks on content to make it work properly for each DTC site.
• Ensure accuracy, completeness, and proper formatting of all uploaded content, including text, images, videos, and product information.
• Utilize relevant keywords, meta descriptions, and other SEO best practices to enhance content discoverability.
• Work with agencies on wider SEO projects
• Lead the DTC blogs and independently find ways to scale content.

Audits and Content Calendar:

• Leads the high-level content calendar, involving the right stakeholders to populate to update their part while providing the wider teams with visibility on content updates.
• Lead content audits that cover all DTC sites for all brands & recommend improvements.
• Conduct regular audits to ensure content quality, consistency, and adherence to brand messaging and standards.
• Identify and rectify any errors, inconsistencies, or discrepancies in uploaded content.
• Understand the content world outside of DTC and can back up the retail/Brand sites/AMZ platforms in case of high work volume.

KPIs & Reporting:

• Track and analyze content performance metrics, comparing the impact before and after content updates against business KPIs.
• Use data insights to report regularly on content effectiveness, engagement levels, and conversion rates.

Technology and Innovation:

• Stay abreast of the latest developments in content marketing at retail & project management tools.

What will help you do the job well

🗝 Essential:

• University degree (Economics, Business, Marketing or equivalent)
• 2+ years’ experience in digital/content marketing 
• Proven experience in successfully managing content projects
• Up to date with latest trends and best practices of digital.
• Solid knowledge of digital marketing tools and online metrics.
• Exposure to the EMEA region and familiarity with diverse markets and cultures is beneficial.
• Strong MS office knowledge 
• Project management skills in a matrix organization a plus.
• Fluent in English (spoken and written), French a plus.
• Excitement about joining a midsize yet growing company with fast-growing brands!

About you

Our ideal candidate is a self-starter, driven and passionate individual with exceptional communication skills. You have the flexibility to work in a small yet fast-growing organization, possess strong analytical and detail-oriented thinking, can work with a good level of autonomy and foster relationships with cross functional teams.

About us

Many of our products rank as #1 brand in their category- we are proud to be market leaders. Behind all these achievements stand exceptionally talented and passionate associates. We are a dynamic mid-size multinational company that offers challenges and opportunities equal to your talents and abilities. Our 15+ locations elicit unique team cultures; our powerful brands are marketed in approximately 75 countries.

If you want to join us on this journey you can find out more on www.helenoftroy.com/emea. You can also find us on our career website https://careers.helenoftroy.com/home or on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

What do we offer?

• 💸 Competitive compensation package depending on experience and skills
• 💻 Flexible work policy with regards to working hours and work from home
• ☀ Increased holiday package after 1 year of service
• 💼 Modern office with collaborative workspaces
• 👂 Employee assistance counselling line
• 🎁 Employee discounts on all our EMEA products
• 💪 Lunch and Learns, a super motivated Learning & Development team delivering hard and soft skills training to challenge yourself and full access to a learning platform, where you can choose over thousands of courses to satisfy your hunger for knowledge.
• 🏝 Company closure between Christmas and New Year’s
• 📈 Employee Stock Purchase Plan
• 👌 The chance to work in an international, diverse, and inclusive environment!

Sound like a perfect fit?

If you’re seeking an exciting professional position in a dynamic international environment and be empowered to inspire fresh ideas, then Helen of Troy wants to get to know you!

Next Steps: We will ask you to complete a quick survey as we would love to get to know you by learning more about your experience and skills. If your application is selected, we will reach out to you ASAP for a first informal introductory call.

#LI-Hybrid

#LI-HL1

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.