Are you ready to become a Wriker? Wrike is looking for a US remote Senior Director, Growth & Demand Marketing to lead our global demand generation engine, scale high-impact ABM programs, and drive enterprise pipeline growth.
You'll own your outcomes, from the strategies you run to the conversations that shape what we build next. In this strategic leadership role, you will oversee integrated campaigns, field marketing, ABM and events. You will act as the principal architect of our buyer journey-driven marketing strategies, designing and executing integrated campaigns that position Wrike as the essential collaborative work management (CWM) system of record. Partnering closely with Sales VPs, Product Marketing, Paid Digital, Content, and Creative teams, you will leverage advanced AI tools and pragmatic marketing frameworks to solve complex pipeline challenges and fuel top-line revenue growth.
Your Impact- Drive Strategic Pipeline Growth: Conceptualize, build, and optimize targeted, multi-channel B2B marketing programs, campaigns, and high-touch ABM initiatives designed to generate and accelerate enterprise pipeline and bookings.
- Lead Events & Field Marketing: Oversee Wrike’s event portfolio—including our flagship Collaborate conference, high-touch networking events, and key industry trade shows—ensuring seamless integration with sales follow-up strategies to nurture leads into closed-won business.
- Sales & Executive Alignment: Partner cross-functionally with VPs of Sales and Sales Development to create tailored, vertical-specific campaigns and account-level strategies that maximize pipeline ROI.
- Measurement & Optimization: Establish and maintain a continuous campaign measurement framework. Define campaign-level KPIs, optimize demand gen funnel performance, and enforce best-practice lead lifecycle and follow-up standards across teams.
- AI & Workflow Innovation: Drive operational efficiency across your team by leveraging Wrike’s core workflows and implementing cutting-edge AI tools to scale campaign execution, enhance personalization, and optimize demand gen strategies.
- Team Leadership & Development: Lead, mentor, and elevate a high-performing, self-sufficient team spanning Demand Generation, ABM, and Events, fostering a culture of innovation, experimentation, and cross-functional collaboration.
- Experience: 10+ years of progressive B2B demand generation and growth marketing leadership experience at a SaaS organization.
- Domain & Funnel Expertise: Deep expertise in key demand generation concepts: buyer’s journey mapping, lead management frameworks, pipeline acceleration, and pragmatic marketing methodologies.
- Omnichannel Mastery: Proven track record running life-cycle marketing, email marketing, webinars, digital marketing, content syndication, and enterprise integrated campaign strategies.
- Strategic & Executional Balance: Demonstrated ability to operate seamlessly at a 2–3 year strategic horizon while remaining grounded in execution and campaign details.
- Sales Collaboration: Track record of successful strategic alignment with enterprise sales leaders, field teams, and executive stakeholders to drive revenue.
- Analytical Skills: Mastery of marketing automation platforms (Marketo, Eloqua, Pardot), CRM tools, and demand gen measurement frameworks.
- Intent-Based Marketing: Familiarity with 6sense and its application to account prioritization, audience targeting, and integrated campaigns.
- Education: BA/BS degree or equivalent professional experience.
- Enterprise Focus: Experience marketing to complex enterprise buying committees (Marketing, PMO, Professional Services, and IT).
- High-Touch ABM & Events Experience: Proven history of building tailored, high-touch ABM campaigns and managing high-impact corporate/field events that deliver measurable pipeline ROI.
- AI & Automation Trailblazer: Hands-on experience identifying and adopting advanced AI tools and automated workflows to accelerate marketing productivity and scale demand programs.
- Leadership Excellence: A passion for coaching and developing marketing talent, building succession pipelines, and fostering an inclusive, high-performance team culture.
- Flexible Time Off (FTO)
- Company 401(k) Match
- Parental Leave: 18 Weeks Maternity / 4 Week Paternity
- 2 Volunteer Days
- Health (medical, dental & vision) Insurance (EEs + Dependents)
- Disability (STD, LTD) & Life Insurance Plans (2x Salary, Capped)
- Working from Home Allowance ($40 / Monthly)
- $500 Working from Home home office set-up Stipend
Your recruitment buddy will be Lindsey Storey, Senior Talent Acquisition Specialist.
#LI-LS1
The range below reflects the total on-target earnings (including base salary and performance-based bonus potential) for this full-time position and applies to all U.S. locations, excluding benefits and other incentives. The final offer within this range will consider factors such as the role, seniority level, geographic location, and employment contract type. An individual’s work location, unique skills, experience, and relevant educational background will also influence the final offer. For tailored compensation details based on your preferred location, please discuss with your recruiter during the hiring process.
🤩 Customer-Focused
We care about our customers. We understand the customer journey, experience, and value derived from Wrike. Decision-making and action-taking are done with the customer in mind.
🤝 Collaborative
We work as one and win together, each bringing unique strengths that contribute to diversity of thought for better outcomes. Leveraging our own work management platform, we foster an environment of creative collaboration and shared achievement.
🎨 Creative
We strive to succeed through continuous innovation. It’s our pursuit of novel concepts that helped us create a market category. We continue to cultivate a workplace that fosters creative thinking as a means of transcending conventional boundaries and empowers us to break new ground to deliver extraordinary work management solutions.
💪 Committed
We believe in ownership at all levels of the organization, by owning workflows from start to finish. Each member of our team is an integral part of this commitment, establishing work as a platform for personal growth and transformation, as well as collective success and growth.
Skills Required
- 10+ years of progressive B2B demand generation and growth marketing leadership experience at a SaaS organization
- Deep expertise in buyer journey mapping, lead management frameworks, pipeline acceleration, and marketing methodologies
- Experience with lifecycle marketing, email marketing, webinars, digital marketing, content syndication, and enterprise integrated campaigns
- Proven track record aligning with enterprise sales leaders, field teams, and executive stakeholders to drive revenue
- Mastery of marketing automation platforms such as Marketo, Eloqua, or Pardot
- Experience with CRM tools and demand generation measurement frameworks
- Familiarity with 6sense for account prioritization, audience targeting, and integrated campaigns
- BA or BS degree, or equivalent professional experience
- Experience marketing to complex enterprise buying committees
- Experience building high-touch ABM campaigns and managing corporate or field events with measurable pipeline ROI
- Hands-on experience adopting advanced AI tools and automated workflows for marketing productivity
- Experience coaching and developing marketing talent and building succession pipelines
What We Do
Wrike, Inc. is a fast-growing privately held corporation that gets thousands of new customers on board year after year and shows stable annual growth. Wrike’s diversified, international customer base includes well-known brands, such as PayPal, Hootsuite, Hubspot, Citrix, and many others.
