JOB SUMMARY
Marriott International is entering a new chapter of growth and evolution. The Senior Director, Global Creative will lead the development and execution of the creative strategy, creative concepts, brand identity, visual identity, print, collateral, and on-property branded items for the brands within the Marriott Bonvoy portfolio. The Senior Director, Global Creative will lead an internal creative team and manage external creative agencies in the development of breakthrough marketing and experience efforts in partnership with the brand teams. The Senior Director, Global Creative must excel in highly conceptual design and display an aptitude for strategic thinking for brands and audiences. The role will be a core member of Riott Haus Creative, the in-house creative agency at Marriott International. This role will lead a team of creatives (art, copy, video, & design) to produce work that exceeds the brand team’s expectations. The Senior Director, Global Creative should have a well-rounded approach to developing marketing and experiential elements expressed through all mediums including TV, Print, OOH, Digital, Social, & Experiential. This role requires expert storyteller skills and someone who can fashion award-winning narratives that build the brand through all mediums and delivers a unique experience. The job includes hands-on development to ensure that all collateral (e.g., photo-shoots, illustrations, digital imaging, etc.) follows both brand and industry standards.
CANDIDATE PROFILE
Education and Experience Required
- 4-year degree from an accredited university in Graphic Design, Art Advertising, Product Design, Advertising, or related field
- 12+ years of art direction and design demonstrating progressive career growth and a pattern of exceptional performance
- 5+ years of experience as a Creative Director for brands
- Experience leading consumer marketing campaigns with a focus on TV, Print, OOH & Social Demonstrated experience with digital marketing and advertising design execution
- Demonstrated experience with Social Media marketing, content, and advertising
- In-depth and current understanding of design trends and industry best practices
- In-depth and current understanding of social platforms, devices and trends
Preferred Experience
- Global hospitality or travel industry experience.
CORE WORK ACTIVITIES
Strategy and execution of creative initiatives
- Leads the creative concepting and execution of creative initiatives for Marriott brands.
- Ensures that creative meets brand guidelines and production standards.
- Supervises the execution of new art such as photo-shoot, illustrations, digital imaging, etc.
- Organizes and prioritizes the creative process so the approval process will not be delayed
- Works closely with entire internal team to develop effective, impactful ideas based on tactical plan.
- Oversees and implements visual strategy and workflow of digital marketing and advertising campaigns supporting the brand strategy.
- Manages agency / freelance resources and oversees strategic initiatives related to digital and social strategy for assigned brands.
Consults and partners with stakeholders to provide expertise
- Develops strong relationships with Marriott subject matter experts and channel leaders, agencies, media and distribution partners to cost-effectively maximize opportunities for the brand while ensuring high quality on-strategy creative is delivered.
- Monitors and reports out on industry best practices and competitive/landscape trends.
- Partners with internal and external PR teams to ensure tight integration and holistic campaigns.
- Assists senior associates in achieving business results by identifying opportunities to enhance processes.
- Participates in annual planning sessions.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
About UsTop Skills
What We Do
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,500 properties in 30 leading hotel brands spanning 132 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/
