Senior Director, Frontline Marketing – Thailand & Laos

Location(s):

Thailand

City/Cities:

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

December 1, 2024

Shift:

Job Description Summary:

We are looking for a marketing leader that has a strong passion for building relationships across all levels of seniority and cultures, can make things happen and will be proud to be a representative of our brands.

Our vision is to deliver loved brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. As a Frontline Marketing, Senior Director, you’ll work to drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, investments, success metrics and activity calendars, including Innovation projects and IMX platforms in partnership with Frontline Commercial and Franchise Leadership. 

As the Senior Director, Frontline Marketing for Thailand, you will:

• Provide strategic and executional / region specific input to regional category teams on region-and Market-level portfolio strategy, regional/local brand development, brand plans (activities, calendars, execution of allocated budgets) and local innovation opportunities. 
• Lead bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans  in partnership with Frontline Commercial team and Franchise Leadership.
• Lead the liaison with regional category teams on behalf of your market, providing input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.

• Oversee a team of employees and contingent workers, carrying out duties through your team (including situational coaching and talent development) and individually; and interact regularly with broader marketing team. 
• Play part in the regional Leadership Team and the Frontline Marketing function.
• Input into End-2-End consumer & shopper engagement strategy and Identify region specific engagement opportunities.
• Oversee localization and real-time amplification of integrated marketing experience platforms  within the region 
• Oversee transcreation of all marketing assets and program amplification at the local level, including POS activations & promos, KOL management  and digital, retail and  experiential  marketing including  events (leveraging mkt assets), in coordination with bottlers ensuring the right implementation of projects. 

• Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers. 

Qualifications & Requirements

Experience

• Significant marketing and leadership experience (10+ years), preferably including Thailand or Asia -based experience with marketing activation, ideally digital savvy which as the heart of our marketing transformation
• Business, commercial, and financial acumen

• Experience working with external partners including bottlers and customers is preferred
• Experience working in cross-functional and cross-geographical teams, the ideal candidate has experience in channel management (esp. traditional trade) and brand marketing.
• Thai speaker is preferred in order to work with Thai-speaking counterparts in our partner organizations

Work Focus

• Ability to provide nuanced region-specific input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader regional / global strategy, as necessary.
• Ability to develop relationships with partners across countries and ensure alignment and buy-in on mkt agenda.
• Ability to lead negotiations and alignment with senior and key stakeholders.
• Ability to coordinate full details (calendars, resources, metrics) of local activation.
• Ability to identify needs for platform localization or customization and local engagement opportunities as necessary.

Communication Focus

• Role will interact frequently with Front-Line Marketing Lead, Franchise leadership teams,  C&CL team, Bottlers, and external parties (activation agencies, media)
• Role will also require regular communication with OU Marketing Lead, OU Category Leads, OU IMX team and other Front-Line Marketing Directors

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.