Senior Director of Ecommerce
Welcome to a better way, an authentic way. Welcome to Nature’s Way.
We believe that nature is the best way to holistic health, and it should be available to everyone.
When we help people live healthy lives, we build a happier, healthier world for everyone.
How we go about our work drives TRUST in who we are, what we do, and the products we produce.
Our customers trust:
- Our products to be the gold standard
- Our words to be true
- Our claims to be honest,
- Our actions to have integrity.
And we’ve been leading the way since 1969.
Be a part of helping people live healthy lives as our new Senior Director of Ecommerce.
SUMMARY
Nature’s Way is seeking a high-impact Senior Director of Ecommerce to lead the next chapter of our digital growth. This strategic leader will reimagine how we serve our customers online, unlocking new, high-impact opportunities that elevate the shopper experience and drive profitable partnerships with key e-tailers. With a sharp eye for innovation and a deep commitment to customer-centric value creation, this role will shape and execute winning business plans that fuel sustainable growth for our company.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Strategic Leadership
- Own the P&L for the consumer e-commerce channel and, in conjunction with the VP of Marketing, develop and deliver the annual budget for this channel.
- Responsible for the personnel directly accountable for DTC activity, Amazon, and other “pure play” e-commerce partners.
- Define and execute the vision and growth strategy for Nature’s Way’s ecommerce business—the largest contributor to total company revenue.
- Champion a customer-first mindset while driving innovation, profitability, and long-term value creation across digital channels.
- Deliver category-leading growth with top pure-play e-tailers including Amazon, iHerb, and Vitacost.
- Develop and implement compelling go-to-market strategies encompassing new product launches, trade investment plans, and pack architecture.
- Lead forecasting efforts and contribute to product innovation, brand planning, and strategic initiatives.
- Manage high-impact customer negotiations and optimize trade spend.
- Refine assortment strategies to reduce channel conflict and maximize performance.
- Direct and manage the key activities for the company’s assigned digital agencies and partnerships, holding all accountable for annual KPIs.
- Own the investment strategy across search and display media for key platforms (Amazon, Walmart, Kroger, Instacart, etc.).
- Drive conversion and revenue through a rigorous test-and-learn approach.
- Collaborate with internal and external partners to enhance share of voice, market penetration, and sales velocity.
- Oversee the strategic evolution of Nature’s Way’s DTC platforms (naturesway.com and integrativepro.com).
- Define channel roles, assortment strategies, tactical execution, and performance KPIs.
- Harness first-party data insights to inform broader brand and business strategies.
- Lead the development of a unified e-tail data integration framework to align KPIs and optimize performance across channels.
- Build strategies to target high-value audiences, strengthen loyalty, and improve retention.
- Partner with the Business Insights team to standardize ecommerce reporting and enable data-driven decision-making.
- Bachelor’s degree required – IT, marketing, business/commerce, or other related field. Preferred postgraduate (MBA)
- 10+ years in CPG with 5+ in ecommerce leadership roles: Has experience with a variety of customers and channels but most importantly, recent experience with Amazon and DTC. Ideally has driven results in omnichannel environments and has served in internal- as well as external-facing roles.
- Strong initiative, collaboration, multi-tasking, high energy, communication skills, fast-paced
- Demonstrated success in eCommerce market, project management, influencing skills and analytics
All benefits are effective on day 1 of employment.
Medical Option to select either a PPO plan or one of 2 high – deductible medical plans that includes a company contribution to your personal health savings bank account.
Dental Delta Dental PPO & an option to select an enhanced dental plan.
Vision Routine preventative coverage under medical plan and an option to elect additional voluntary coverage
Time Off All employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year.
401K Plan Company match of up to 4% as long as employees contribute a minimum of 6% to the account. An additional profit-sharing contribution is also made to employee accounts if the company meets its annual targets.
You’ll also enjoy a variety of other benefits that support your long-term health and wellness:
- Company provided short-term & long-term disability
- Life and AD&D insurance
- Flexible spending accounts
- Voluntary critical illness & accident coverage
- New parent phase-in program & paternity leave
- Educational assistance reimbursement
- Product discounts & a wellness program
Start Helping People live Healthy lives today!
Top Skills
What We Do
Nature’s Way® is one of the most recognized and trusted manufacturers of dietary supplements and vitamins. A pioneer in herbal supplements, the Nature’s Way brand is known for its expansive offerings of whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies. Beyond herbal supplements, Nature’s Way manufactures trusted brands such as Alive! ® multi-vitamins, Fortify probiotics, Umcka® Cold Care, and Sambucus. Our brands are sold through retail partners in the grocery, drug, mass, health food store, eCommerce and other channels, and we are proud to be growing rapidly.
Employees at Nature’s Way have a passion for building trustworthy brands that help improve the health and wellness of others. This is our mission and it forms the basis of everything we do. Whether developing science-based formulas, utilizing top-quality ingredients, or diligently adhering to Good Manufacturing Practices (GMP), Nature’s Way is known for its unwavering commitment to quality and efficacy. That’s why consumers know that if it’s Nature’s Way, they can “Trust the Lea
