GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com.
Summary
We are seeking an exceptionally strategic and results-driven Senior Director of Digital Marketing to lead the planning, execution, and optimization of our digital ecosystem across web, organic, paid media, email, and emerging channels. This role will architect the digital marketing roadmap and manage a team of channel owners, ensuring that all channels drive measurable business outcomes — from brand awareness and engagement to high-quality lead generation and revenue growth. This strategic leadership role requires a rare combination of creative vision, data-driven decision-making, and operational excellence to build world-class digital experiences that resonate across diverse audiences—from patients and advocates to biopharma partners. The ideal candidate is a digital leader with deep expertise across paid, owned, and earned channels, strong analytical acumen, and proven experience translating business objectives into integrated digital strategies. This Senior Director of Digital Marketing will report to the SVP of Marketing.
Job Responsibilities
Digital Strategy
- Define and execute the company’s digital marketing and channel strategy in alignment with brand, product, and revenue goals.
- Own the channel mix strategy, balancing brand-building and demand-generation initiatives.
- Develop and execute high-performance lead generation programs with aggressive conversion rate targets
- Stay ahead of industry trends and emerging platforms to identify new opportunities for growth.
Channel Strategy & Optimization
- Create and manage comprehensive paid media strategies via an internal team and agencies for digital channels across search, programmatic, and emerging channels, ensuring efficient ROI.
- Ensure owned channels (specifically email and blog) engage audiences and nurture prospects.
- Oversee web strategy (company marketing site, microsites, acquired web properties) at a high level to ensure usability, performance, CRO, and discoverability (SEO/AEO) alignment.
- Develop search strategies (SEO/SEM) that drive qualified organic and paid traffic
- Optimize channel performance using analytics, experimentation, and audience insights.
- Drive omni-channel personalization and growth strategies
- Evaluate and leverage advertising agents and AI-driven media buying platforms to improve efficiency and ROI
- Manage multi-million dollar media budgets with rigorous performance accountability and digital techstack
Website Excellence & Brand Building
- Lead a team to design and oversee the development of a world-class website that serves as the central hub for brand storytelling and audience engagement
- Craft differentiated digital experiences tailored to multiple segments: patients, patient advocates, healthcare providers, and biopharma partners
- Drive content strategy that establishes thought leadership and builds trust across complex healthcare audiences
- Ensure seamless user experience, accessibility compliance (WCAG), and mobile optimization
Team Leadership & Alignment
- Build, lead, and mentor a team of channel specialists (web, paid, search, email).
- Partner with creative, communications content, and product marketing teams to ensure consistent messaging and execution.
- Foster a culture of experimentation, data-driven decision-making, and continuous improvement.
- Collaborate with sales and revenue teams to align campaigns with pipeline and revenue objectives.
- Oversee channel owner management of agency and vendor partnerships to scale digital execution and innovation.
Data, Reporting & Insights
- Establish channel KPIs and reporting frameworks in partnership with channel experts for visibility into performance, ROI, and impact.
- Provide leadership with regular insights on channel performance, competitive benchmarking, and market opportunities.
- Ensure accurate tracking and compliance with privacy regulations (GDPR, CCPA, CAN-SPAM).
People Manager
- Yes
Education, Experience, and Skills
- 15+ years of digital marketing experience, with at least 5 years in a leadership role.
- Proven success leading multi-channel digital strategies in a B2B or B2C environment.
- Expertise across paid media, SEO/AEO, web, social, and email marketing.
- Strong analytical skills; proficiency in Google Analytics (GA4), marketing automation platforms, ad tech, and BI tools.
- Experience managing and scaling teams, agencies, and digital budgets.
- Excellent leadership, collaboration, and communication skills.
Work Environment
- This is a fully remote position. The employee will work from a home office or other suitable remote location with reliable high-speed internet access. Work is performed in a climate-controlled environment using standard office equipment including computer, phone, and video conferencing tools. Your standard work schedule and hours will be established in collaboration with your leader and may be adjusted to align with evolving business needs.
Physical Demands
This is a sedentary role requiring prolonged periods of sitting while working at a computer. Physical demands include:
- Sitting for extended periods (up to 8 hours per day)
- Repetitive use of hands and fingers for typing and mouse operation
- Visual acuity for reading computer screens and documents
- Ability to communicate effectively via phone and video calls
- Occasional lifting of up to 10 pounds (office supplies, equipment)
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
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Science - Minded, Patient - Focused.
At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.
Experts in what matters most.
With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry’s genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families: to provide clear, accurate, and meaningful answers we all can trust.
SEQUENCING HAS THE POWER TO SOLVE DIAGNOSTIC CHALLENGES.
From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way:
TECHNICAL EXPERTISE
- High-quality testing: Our laboratory is CLIA certified and CAP accredited and most of our tests are also New York State approved.
- Advanced detection: By interrogating genes for complex variants, we can identify the underlying causes of conditions that may otherwise be missed.
CLINICAL EXPERTISE
- Thorough analysis: We classify variants according to our custom adaptation of the most recent guidelines. We then leverage our rich internal database for additional interpretation evidence.
- Customized care: Our experts review all test results and write reports in a clear, concise, and personalized way. We also include information for research studies in specific clinical situations.
- Impactful discovery: Our researchers continue working to find answers even after testing is complete. Through both internal research efforts and global collaborations, we have identified and published hundreds of new disease-gene relationships and developed novel tools for genomic data analysis. These efforts ultimately deliver more diagnostic findings to individuals.
Learn more About Us here.
Our Culture
At GeneDx, we are dedicated to cultivating an environment where creativity and innovation thrive. We believe in the power of community and collaboration, where diverse perspectives are embraced, and every voice contributes to our shared success. Our team is a vibrant mix of professionals who challenge and support each other in equal measure, fostering growth both personally and professionally. When you join us, you're not just taking on a job—you're joining a movement. A movement that champions curiosity, embraces change, and believes in making an impact, one patient at a time. Cultural principles we live by:
- Be bold in our vision & brave in our execution.
- Communicate directly, with empathy.
- Do what we say we're going to do.
- Be adaptable to change.
- Operate with a bias for action.
Benefits include:
- Paid Time Off (PTO)
- Health, Dental, Vision and Life insurance
- 401k Retirement Savings Plan
- Employee Discounts
- Voluntary benefits
GeneDx is an Equal Opportunity Employer.
All privacy policy information can be found here.
Top Skills
What We Do
GeneDx is focused on delivering personalized, actionable insights that improve health outcomes. We sit at the intersection of diagnostics and data science, pairing decades of genomic expertise with an unmatched ability to interpret clinical data at scale.
Our exome and genome testing is among the best in the industry. We expect that it will be even more advanced in the future with the help of Centrellis®, our innovative health information platform. Powered by millions of medical records, Centrellis® integrates digital tools with artificial intelligence to ingest and synthesize clinical and genomic data.
As a result of our robust test menu, including our exome and genome testing, and the comprehensive insights generated by Centrellis®, we are developing a more complete understanding of complex disease than ever before. This translates to faster diagnosis, more effective treatment plans, and enhanced drug discovery.
Our offerings help a whole spectrum of healthcare partners -- clinicians, researchers, health systems, pharmaceutical companies, and payors -- improve patient experiences and advance population health
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