Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
Job DescriptionJoin Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy. You will lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact. You will be a people manager with direct reports and you'll report to our Vice President, Insurance Services.
Your responsibilities will include:
- New Channel & Lead Source Enablement
- Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners
- Design structured test-and-learn frameworks for exploratory channels
- Build channel pilot plans and strategy, success criteria, and scale or kill recommendations
- Build documentation, plans, and enablement materials to grow successful pilots
- Channel Execution Support
- Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance
- Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling
- Set direction on budget allocation, pacing frameworks, and performance diagnostics
- Standardize processes and operating rhythms across channels
- Analytics, Targeting & Decision Support Enablement
- Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring
- Promote optimization of decision systems, including routing and bidding logic
- Translate funnel and cohort insights into relevant recommendations
- Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs.
- Experimentation & Learning Systems
- Establish experimentation frameworks across channels
- Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion
- Ensure insights from pilots are embedded into ongoing execution
- Combine cross-channel insights to inform and prioritize growth investment
- 10+ years of experience in performance marketing or growth
- Experience managing vendor relationships
- Experience launching and scaling new channels
- Knowledge of personal lines insurance industry and competitive landscape
- Demonstrated analytical and project management skills
Benefits/Perks:
- Great compensation package and bonus plan
- Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave
- Flexible work environment, ability to work remote, hybrid or in-office
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
- Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose-driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
#LI-Remote This is a remote position.
Skills Required
- 10+ years of experience in performance marketing or growth
- Experience managing vendor relationships
- Experience launching and scaling new channels
- Knowledge of personal lines insurance industry and competitive landscape
- Demonstrated analytical and project management skills
Experian Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Experian and has not been reviewed or approved by Experian.
-
Healthcare Strength — Medical and dental coverage is described as strong, with expanded mental health resources and telemedicine options. Coverage includes inclusive services such as gender transition and fertility support.
-
Leave & Time Off Breadth — Time-off offerings are generous, including substantial PTO/vacation, paid holidays, and paid volunteer days with options to purchase additional leave. Parental leave is available for birth and non-birth parents alongside flexible working arrangements that support work-life balance.
-
Retirement Support — Retirement programs include a 401(k) with company matching and contributory pension schemes in some regions. These elements complement base pay and bonuses to form a competitive total rewards package.
Experian Insights
What We Do
Experian unlocks the power of data to create opportunities for consumers, businesses and society. During life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage data with confidence so they can maximize every opportunity. We gather, analyse and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done. Our 20,600 people in 43 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow. About Experian: Bringing data to life requires creativity, passion, flexibility and expertise. We want you to share in our success. That's why we offer rewards that recognise great performance. Working in a culture of collaboration, achievement and respect we will give you the support and encouragement you need to develop your skills and talents and progress your career. Everyday our people bring enthusiasm, innovation and inspiration to work and if this sounds like you connect with us at Experian.
.png)
