Who Are We:
Irresistible Foods Group is a growing family of authentic consumer brands like King's Hawaiian, Grillo's Pickles, and Killer Brownie. Our Sales team partners closely with our operating companies to expand distribution, deepen customer relationships, and win in the perimeter of the store where our brands shine. With the support of IFG's capital, capabilities, and strategic guidance, Sales leaders are empowered to think like owners and act like builders. Across IFG Sales, you'll find curious, caring, and driven people who are having a lot of fun creating long-term value together.
Summary:
Reporting to the Team Lead of Sales, the Key Account Manager will be responsible for leading our sales and merchandising efforts to achieve sales and product mix goals by gaining distribution and merchandising support for IFG Brands in the assigned customers. Employees in this position may interact with their leader several times a week, to receive guidance and feedback. Some non-routine activities may require their leader's advance approval, but routine decisions within the general scope of the role may be made independently.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
- Develops and Executes Business Plans and Sales Strategies for Regional and National Wholesale Accounts with guidance and support from Team Lead of Sales.
- Develop and maintain strategic long-term, value creating relationships with high volume customers to accomplish organic growth and long-term company objectives.
- Leads planning and implementation of trade promotions within approved limits.
- Develops Value Creating Relationships at all levels, including, but not limited to: Category Manager, Director, VP, and Operations.
- Analyzes market potential, problems and opportunities for attention and outlines action plans to achieve desired business outcomes.
- Forecasts sales on existing and new products and promotions on a monthly basis.
- Analyzes effectiveness of Trade and Omni-Channel programs.
- Coordinates with the Customer Service Department and other functions, as appropriate, to communicate important information and maintain a cohesive relationship.
- Coordinates with the Marketing Department on plans and issues.
- Manages Market Development Funds so as not to exceed allocated funds, while achieving or exceeding sales goals.
- Regularly attends and manages trade shows, coordinating logistics, exhibitor activities, and customer engagement.
- Perform other duties as required or assigned which are reasonably within the scope of this role.
- Call on a variety of wholesale customers and distributors including but not limited to UNFI Corporate, Cub Foods, Festival Foods, Amazon, Door Dash and more.
- Oversees and provides day-to-day leadership and guidance to a Business Development Manager
BASIC AND PREFERRED QUALIFICATIONS (EDUCATION and/or EXPERIENCE)
- Bachelor's degree from an accredited 4-year college or equivalent relevant experience required.
- At least 5 years of related Key Account Management experience in the CPG industry required.
- Prior experience working with wholesale customers and distributors, including but not limited UNFI, Amazon, DoorDash, etc. required, including experience managing customer relationships, leading account planning, and driving sales growth within a complex distributor environment.
- Demonstrated direct leadership experience managing sales or account team members required.
ADDITIONAL QUALIFICATIONS (JOB SKILLS, ABILITIES, KNOWLEDGE)
- Proficient understanding of Nielsen/IRI Data and ability to mine the data for consumer and customer insights.
- Proficient ability in data exploration, ETL processes, and visualization.
- Proficient ability in Microsoft 365 Excel or Power BI, Excel and Tableau.
- Ability to build and leverage data tools to help broader team become more proficient and data literate.
- Working understanding of sales and customer interactions to better support sales team with relevant data insights and actionable recommendations.
- Ability to support mentorship and training of broader organization to improve the team's base level knowledge and confidence in data literacy and support capabilities among diverse learning levels.
- Ability to deliver key insights based on data analysis to provide recommended solutions and drive smart business decisions.
- Ability to define proper KPI's and ways to measure results based on specific OpCos
- Focus: increasing revenue, profits, units/volume, velocity, door count, placement density / depth, etc.
- Ability to identify data systems new OpCo's utilize and how to leverage and extract insights for the Sales Team
- Ability to support business integration efforts (systems and applications).
- Location Preference: Remote role with a preference for candidates located in the Central, Midwest or Eastern United States. West Coast applicants are generally not being considered due to business and operational requirements.
- Ability to travel up to 60% of the time.
- Ability to consistently demonstrate the values of excellence, dignity, saying it like it is in a way it can be heard; and curiosity, collaboration, critical thinking and emotional intelligence.
Compensation Range: $85,000 - $115,000 + bonus
King's Hawaiian is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our ohana.
Skills Required
- Bachelor's degree or equivalent relevant experience
- At least 5 years Key Account Management experience in the CPG industry
- Experience working with wholesale customers and distributors (UNFI, Amazon, DoorDash, etc.)
- Demonstrated direct leadership experience managing sales or account team members
- Proficient understanding of Nielsen and IRI data
- Proficient in data exploration, ETL processes, and data visualization
- Proficient in Microsoft Excel, Power BI, and Tableau
- Ability to travel up to 60% of the time
- Ability to build and leverage data tools and deliver actionable insights
- Manage Market Development Funds within allocated limits while achieving sales goals
- Location preference for Central, Midwest, or Eastern US (remote role)
King's Hawaiian Compensation & Benefits Highlights
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Healthcare Strength — Health coverage includes medical (with preventive care), prescription drugs, dental, vision, Flexible Spending Accounts, and an Employee Assistance Program, alongside disability and life insurance. The package is presented as a comprehensive suite addressing core care and income‑protection needs.
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Retirement Support — A 401(k) savings plan with a company match is offered. This provides structured support for long‑term financial security.
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Leave & Time Off Breadth — Paid Time Off, paid holidays, sick leave, and maternity and paternity leave are included. These programs extend time‑off support beyond basic vacation coverage.
King's Hawaiian Insights
What We Do
King's Hawaiian is a family-run company that has been creating irresistible products since 1950. The original Hawaiian sweet bread was born at Robert Taira's bakeshop, "Robert's Bakery," in Hilo, Hawaii, and has since become a nationwide brand. Our mission is to deliver irresistible Hawaii-inspired Foods and Aloha Spirit that Families love everywhere, every day. As we grow, we're introducing new products, expanding our footprint, and connecting with the community to fulfill our vision: The KING’S HAWAIIAN® Brand is the global leader in the fast-growing Hawaii-inspired food category. Our people are recognized as the most skilled, empowered, and highly motivated in the industry.
Why Work With Us
King's Hawaiian is a people-first company that prides itself on taking great care of its 'ohana. Mark Taira sets a very high bar for our culture that cascades down. We have four core values that we live by every day: striving for excellence, treating people with dignity and respect, telling it like it is, in a way that can be heard, and courage.
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King's Hawaiian Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.







