Senior Director Demand Generation Marketing

SmartRecruiters is a values-driven, global-minded, and well-funded tech employer on a mission to connect people to jobs at scale. As a global leader in enterprise recruitment software, SmartRecruiters offers a cloud-based global Hiring Success platform that allows teams to attract, select, and hire the best talent. 4,000 companies worldwide rely on SmartRecruiters to achieve hiring success—including brands like Bosch, LinkedIn, Skechers, and Visa—using recruitment marketing, CRM, AI, ATS, and a marketplace of 600+ connected vendors all within one scalable platform.

SmartRecruiters was recognized by Forbes as one of the Best Employers in 2020. We are proud to offer a collaborative, diverse, and remote-friendly work environment, as well as competitive salaries and generous equity. We believe in promotion from within, so high performance can lead to upward mobility. Needless to say, we make sure you’re taken care of. Our inclusive office environment welcomes and respects all.

About the Role

The Sr, Director Demand Marketing will play a critical role in advancing SmartRecruiters ambitious growth objectives by building a high-performing demand generation engine. Reporting to the Chief Marketing Officer, you will lead the development and execution of a comprehensive, global, data-driven demand generation strategy that delivers measurable pipeline and revenue outcomes.

This role requires an experienced leader with deep expertise in demand creation and capture strategies, targeting key segments with precision, and aligning closely with marketing, product marketing, regional sales leaders, SDRs, and RevOps to create a seamless go-to-market engine. Balancing operational execution with strategic foresight will be essential to laying the foundation for scalable, predictable, and impactful growth.

Key Responsibilities:

• Drive growth: 

  • You will take ownership of achieving ambitious pipeline and revenue targets, building a scalable, predictable framework that supports both short term wins and long-term growth for new and existing customers. 

  • Implement processes to improve team efficiency and streamline operations, driving greater effectiveness in campaign execution.

• Lead Demand Marketing strategy: 

  • Design and refine a multi-channel demand creation and capture strategy, incorporating SEO, SEM, paid media, web, email marketing,  and in person events, while ensuring continuous optimization and measurable outcomes

  • Own global campaign strategy and execution, with responsibility for aligning cross functional teams to drive outcomes.

• Build a high functioning global growth engine: 

  • Build a robust and efficient demand generation engine, uniting marketing, sales, SDRs, and RevOps around shared objectives, and streamlining operational processes for maximum efficiency.

  • Lead regional marketing programs to develop and execute strategic marketing campaigns aimed at driving expansion and growth in target markets.

  • Lead and mentor a diverse team of marketing professionals, fostering a culture of innovation, collaboration, and excellence.

• Data-driven optimization: 

  • Utilize team KPIs, OKRs, and regional growth rates to monitor performance and drive continuous improvement.

  • Implement and manage a multi-touch attribution model to measure the effectiveness of campaigns, leveraging tools to uncover insights, refine strategies, and maximize ROI.

Qualifications

• 7+ years of experience in demand generation, with a focus on driving growth and expansion in diverse markets.

• Strong analytical skills, with a deep understanding of team KPIs, OKRs, and advanced data analysis techniques.

• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment

• Experience in employing predictive modeling and forecasting to inform marketing strategies.

• Excellent communication and presentation abilities, with the confidence to engage and influence executive stakeholders.

• Strategic thinker with a results-oriented mindset and a track record of driving impact in fast-paced environments.

• Willingness to travel periodically and work across multiple time zones as necessary.

• Proven leadership skills, with the ability to inspire, motivate, and empower cross-functional teams

• Experience in HR-Tech or related industries in B2B SaaS is a plus

SmartRecruiters is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. your information will be kept confidential according to EEO guidelines.