True Classic is hiring a Senior Director of Data Analytics and Artificial Intelligence to take ownership of the company’s data, analytics, and AI decision layer. This role will lead the data architecture, infrastructure, reporting intelligence, and AI capabilities that enable every person and agent across the company to access accurate, timely, cost-effective, and actionable insights.
This role is ideal for someone who is hands-on, technically deep, strategic, and AI-native and can build scalable data platforms, establish trusted analytical systems, develop agentic workflows, and lead high-performing technical teams in a fast-paced, evolving environment.
All of True Classic’s roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and sales and marketing channels. This role will have impact across DTC, retail, wholesale, marketplaces, and emerging channels, ensuring strategic alignment and executional rigor across the enterprise.
Areas of AccountabilityData Platform and PipelinesDesign, operate, and continuously improve the Google BigQuery warehouse for performance, reliability, scalability, and cost efficiency
Own the ingestion layer end to end, from source connectors through extraction and load pipelines
Establish monitoring, alerting, and clear data contracts across the platform
Set standards for orchestration, testing, deployment, documentation, and data quality
Lead the development of clean, layered, documented, tested, and maintainable data models using Daasity, dbt, and related technologies
Build and govern the semantic layer so company metrics are defined consistently across departments and can be accurately understood by both people and AI agents
Deliver and continuously improve the Omni reporting layer, enabling teams to answer their own questions without relying on a centralized reporting queue
Establish the metrics, definitions, governance, and change-management practices required to make self-service analytics trustworthy
Lead the in-house AI team in building applications that democratize access to the information contained within True Classic’s data
Design systems that turn business questions into clear insights, specific recommendations, decisions, actions, and ongoing learning loops
Enable agentic capabilities across the organization, giving teams AI systems that operate on trusted data with clear permissions governing what agents may read, write, recommend, or decide independently
Champion automated workflows that capture data, model information, identify what is happening, recommend action, facilitate decisions, execute work, and feed outcomes back into the system
Establish measurable standards for data freshness, accuracy, reliability, and ownership, with clear accountability when performance falls below expectations
Develop evaluation frameworks for AI outputs so systems are tested for accuracy and reliability before influencing business decisions
Own platform costs across the warehouse, analytics, application, and model layers, continuously improving the value of insight produced per dollar spent
Build, hire, mentor, and lead a team of data engineers, analytics engineers, analysts, and AI engineers while setting the technical vision and roadmap for the function
Partner with business and functional leaders to translate ambiguous questions into clear, measurable insights and actionable recommendations
Work with AI engineers embedded within Merchandising, Marketing, Operations, Finance, and Customer Experience to ensure departmental workflows are built on shared data, technical, and governance standards
Collaborate across Technology, Finance, Merchandising, Marketing, Operations, Customer Experience, and other business teams to ensure company metrics are consistently defined, trusted, accessible, and actionable
Significant experience in data architecture, data engineering, pipeline engineering, dimensional modeling, semantic modeling, analytics, and artificial intelligence
Experience with modern cloud data warehouses, ideally Google BigQuery, as well as strong SQL and reliable, cost-conscious data pipelines
Strong technical and analytical skills, including experience building documented, tested, version-controlled, and maintainable data models
Ability to design and deliver self-service analytics, reporting systems, applications, AI tools, and automated decision workflows
Demonstrated ability to lead and grow technical teams, establish a technical roadmap, manage complex systems, and determine when to build versus buy
Experience with Google BigQuery, Daasity, dbt, Omni, Supabase, Vercel, Claude Code, Claude Design, Codex, GitHub, Google Workspace, and SSO
Experience working within ecommerce, retail, or an omni-channel consumer brand
Familiarity with business systems including Shopify, Amazon, NetSuite, Ramp, ShipBob, Stord, and other ecommerce, finance, and third-party logistics platforms
Demonstrated experience building a data or AI platform from the ground up or supporting demand planning, forecasting, inventory, or other commercially significant business functions
This role is on-site, five days a week, based in Calabasas, California.
Compensation and BenefitsCompensationCompetitive salary
Performance bonus
401(k) plan with 3% company match
Unlimited PTO and sick time
Company-paid medical, dental, and vision insurance
$100 per month Health and Wellness stipend
Free Employee Assistance Program
$100 per month Personal Workspace/Office stipend
$1,000 per year True Classic merchandise allowance
Skills Required
- Significant experience in data architecture, data engineering, pipeline engineering, dimensional and semantic modeling, analytics, and AI
- Experience with modern cloud data warehouses (ideally Google BigQuery) and cost-conscious data pipelines
- Strong SQL skills
- Experience building documented, tested, version-controlled, and maintainable data models
- Ability to design and deliver self-service analytics, reporting systems, AI tools, and automated decision workflows
- Demonstrated ability to lead and grow technical teams, set technical roadmap, manage complex systems, and determine build vs. buy
- Experience with Google BigQuery, Daasity, dbt, Omni, Supabase, Vercel, Claude Code, Claude Design, Codex, GitHub, Google Workspace, and SSO
- Experience in ecommerce, retail, or omni-channel consumer brands
- Familiarity with Shopify, Amazon, NetSuite, Ramp, ShipBob, Stord, and other ecommerce/3PL/finance systems
- Experience building a data or AI platform from the ground up or supporting demand planning, forecasting, or inventory functions
What We Do
True Classic is a direct-to-consumer apparel company focused on premium men’s clothing, especially soft, fitted T-shirts and versatile everyday basics. It aims to make fit, comfort, quality, and confidence accessible, designing products for different men’s body types. The brand sells primarily online while expanding through owned stores and retail partners, and its mission emphasizes helping people look and feel their best.








