Nexstar Media Group is seeking an experienced and visionary Senior Director of Content & Innovation to help lead the company's Content First transformation across local markets nationwide.
This corporate leadership role will work directly with station leadership teams to strengthen content creation, accelerate innovation, improve workflows, and drive audience growth across broadcast, streaming, digital, social, and emerging platforms. The position requires a highly collaborative leader who can coach teams, identify opportunities, implement new technologies, and scale best practices across the organization.
The ideal candidate is a proven content executive, journalist, innovator, and/or change agent who understands how to create impactful content while leveraging technology, AI, and operational efficiencies to maximize performance.
Key Responsibilities
· Partner directly with local market leadership to advance Nexstar's Content First strategy.
· Drive innovation in content creation, storytelling, audience engagement, and platform distribution.
· Identify and implement workflow improvements that increase efficiency and expand multiplatform content production.
· Lead adoption of AI, automation, and emerging technologies that support content creation and newsroom operations while maintaining the journalistic integrity of our content.
· Coach and develop Directors of Content & Innovation, News Directors, and content teams across the company.
· Share and scale best practices, successful initiatives, and innovative content strategies across markets.
· Analyze audience trends, performance metrics, and market opportunities to improve results.
· Foster a culture of collaboration, accountability, innovation, and continuous improvement.
Qualifications
· 10+ years of leadership experience in local media, journalism, digital content, streaming, or related fields.
· Prior experience as a News Director, Director of Content & Innovation, Managing Editor, Executive Producer, Digital Content Leader, or similar senior content role strongly preferred.
· Demonstrated success leading high-performing teams and driving organizational change.
· Strong understanding of multiplatform content strategies, audience development, and emerging media trends.
· Experience implementing technology, AI, and workflow solutions to improve content operations.
· Exceptional communication, coaching, and leadership skills.
· Ability to build consensus, influence stakeholders, and lead teams through transformation.
· Willingness to work closely with local station leadership teams.
· Extensive travel is required, as a significant portion of this role will be spent supporting teams and business operations across multiple locations.
What We're Looking For
A strategic leader who combines the instincts of a journalist, the creativity of a content creator, and the mindset of an innovator. Someone who embraces technology, thrives in a fast-paced environment, develops strong teams, and helps create a culture where great content is produced efficiently for every platform.
This individual will play a critical role in shaping the future of content creation at Nexstar by helping markets work smarter, innovate faster, and deliver exceptional content wherever audiences consume it.
#LI-Onsite
Skills Required
- 10+ years of leadership experience in local media, journalism, digital content, streaming, or a related field
- Experience leading high-performing teams and driving organizational change
- Strong understanding of multiplatform content strategies, audience development, and emerging media trends
- Experience implementing technology, AI, and workflow solutions to improve content operations
- Exceptional communication, coaching, and leadership skills
- Ability to build consensus, influence stakeholders, and lead teams through transformation
- Willingness to work closely with local station leadership teams
- Prior experience as a News Director, Director of Content & Innovation, Managing Editor, Executive Producer, Digital Content Leader, or similar senior content role
Nexstar Media Group, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..
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Healthcare Strength — Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
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Parental & Family Support — Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
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Leave & Time Off Breadth — Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.
Nexstar Media Group, Inc. Insights
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
