EMARKETER (emarketer.com)

Senior Director, Content Analytics and Special Projects

Posted Yesterday

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New York, NY, USA

In-Office

160K-180K Annually

Senior level

AdTech • Marketing Tech • Analytics

The Role

Lead modernization of forecasting data structures, build scalable data products, automate collection and reporting, define and track content KPIs, and create dashboards and analytics to inform content strategy while managing cross-functional special projects and partnerships across Content, Forecasting, Product, Sales, and Technology.

Summary Generated by Built In

EMARKETER is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer's guiding principles – first articulated as The Essentials by founder Axel Springer in the aftermath of World War II – remain a cornerstone of the company’s foundation today. Learn more about Axel Springer.

We're hiring a Senior Director, Content Analytics & Special Projects to join our Content team at EMARKETER.

The Role and Team:

This role sits within EMARKETER's Content organization and is responsible for driving strategic innovation across our research infrastructure while leading content analytics for the business. You will lead a portfolio of high-impact initiatives focused on modernizing the data, systems, and workflows that power our research products, while also helping shape content strategy through analytics and performance insights. Working closely with Content, Forecasting, Data Products, and Product & Technology leadership, you'll play a critical role in advancing how EMARKETER creates, manages, and delivers industry-leading research.

This is a hybrid role based out of our New York City office, with regular in office expectations.

Applicants must be authorized to work in the United States without visa sponsorship now or in the future and be within commuting distance of our New York City office. Relocation assistance is not available.

The Ideal Candidate Is:

Strategic and analytical: You can move seamlessly between research, data, and business strategy, identifying opportunities and translating insights into action.
Technically fluent: You are comfortable working with data, prototyping solutions, building dashboards, and partnering with engineering teams on technical decisions and tradeoffs.
Cross-functional and influential: You excel at bringing together stakeholders across content, product, technology, forecasting, and business teams to drive alignment and execution.
An exceptional communicator: You can distill complex analyses, workflows, and technical concepts into clear, actionable recommendations for diverse audiences.
Action-oriented and entrepreneurial: You thrive in ambiguity, enjoy building from scratch, and are energized by solving mission-critical problems without a predefined playbook.

Key Responsibilities:

Lead the modernization of EMARKETER's forecasting data structures, workflows, and supporting systems in partnership with Forecasting and Data Products leadership.
Develop scalable solutions that improve how research data is organized, maintained, reconciled, and delivered across the organization.
Identify and lead high-impact data products and special projects that advance content innovation and operational efficiency.
Automate data collection and reporting processes to reduce manual effort and improve data quality.
Define, track, and communicate content performance metrics, KPIs, and organizational goals.
Build dashboards and reporting that make content insights accessible and actionable for stakeholders across the business.
Partner with Content, Research, Forecasting, Sales, and Product & Technology teams to translate business questions into analysis, recommendations, and strategic decisions.

Desired Skills & Experience:

8+ years of experience in analytics, data products, business intelligence, consulting, or a related field, with demonstrated success leading complex cross-functional initiatives.
Strong analytical background with experience developing KPIs, conducting performance analysis, and connecting insights to business outcomes.
Proven project management experience leading initiatives from concept through implementation.
Excellent communication and stakeholder management skills, with the ability to influence senior leaders and bridge technical and non-technical audiences.
Advanced SQL skills and hands-on experience working with modern data platforms such as Snowflake, BigQuery, PostgreSQL, or similar technologies.
Experience building dashboards and reporting solutions using tools such as Sigma, Looker, Tableau, or equivalent business intelligence platforms.
Working knowledge of Python or a comparable programming language for analysis, automation, and prototyping.
Familiarity with APIs, structured data formats (JSON, CSV), and modern data architecture concepts.
Demonstrated ability to leverage AI tools to accelerate analysis, automate workflows, and improve decision-making.
Bachelor's degree in a quantitative, technical, analytical, or related field.
Experience within a research, media, market intelligence, analytics-driven organization, or leading consulting firm is a plus.

Salary & Benefits:

Base salary: $160,000 to $180,000 (dependent on skills, experience, and competencies)
Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
Comprehensive medical, dental, and vision insurance plans
Matched and vested 401(k) plan
Access to resources for financial planning guidance, family planning services, mental health support, and Employee Assistance Programs (EAP)
Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

Salary for the role is commensurate with experience and depends on a number of factors, including a candidate’s qualifications, skills, competencies and experience.

US pay range

$160,000—$180,000 USD

About EMARKETER

EMARKETER is the world's leading research company focused on digital transformation. We hire people who are passionate about providing business leaders with actionable data and insights in the areas of digital marketing and advertising, media, retail and ecommerce, financial services, healthcare, and more. Our clients, who rely on our content to make informed decisions, include top global brands within Fortune 1000 companies, as well as smaller firms striving to compete in a digital age.

At EMARKETER, we pride ourselves on an inclusive work environment and continuously strive for diversity of thought, identity, and experience while encouraging growth and providing support to team members throughout the organization. EMARKETER is committed to corporate transparency through regular business updates and an always-open line of communication.

What We Value

Our people are the foundation of our success. Guided by our values, we:

Serve Our Clients: We prioritize their needs to deliver excellence in our products and services.
Work as One Team: We collaborate with trust, accountability, and transparency.
Innovate and Adapt: We foster curiosity, resilience, and fearless exploration of new ideas.
Celebrate Diversity and Inclusion: We embrace a diverse, inclusive environment where all voices are valued and respected.

To learn more about what it’s like to work at EMARKETER check out our careers page and life page.

If this sounds like a great job for you, please apply online and tell us a bit about why you're a good fit for the role.
Please note that for all positions at EMARKETER, there is an exercise component specific to the role to reduce selection bias in our recruiting process and test how you apply knowledge.

Skills Required

8+ years experience in analytics, data products, business intelligence, consulting, or related field
Strong analytical background with experience developing KPIs and performance analysis
Proven project management experience leading initiatives from concept through implementation
Excellent communication and stakeholder management skills, able to influence senior leaders
Advanced SQL skills
Hands-on experience with modern data platforms such as Snowflake, BigQuery, or PostgreSQL
Experience building dashboards and reporting using Sigma, Looker, Tableau, or equivalent BI platforms
Working knowledge of Python or a comparable programming language for analysis, automation, and prototyping
Familiarity with APIs and structured data formats (JSON, CSV) and modern data architecture concepts
Demonstrated ability to leverage AI tools to accelerate analysis and automate workflows
Bachelor's degree in a quantitative, technical, analytical, or related field
Experience within research, media, market intelligence, analytics-driven organizations, or leading consulting firms
Authorized to work in the United States without visa sponsorship now or in the future
Within commuting distance of New York City and able to meet regular in-office expectations (hybrid role)