The Role
Leads commercial new product planning, lifecycle strategy, brand planning, market research, competitive intelligence, and portfolio growth strategy for pharmaceutical pipeline assets. Shapes clinical development, evidence-generation, labeling, patient population, and access strategies while integrating market insights, financial modeling, and cross-functional input across Medical Affairs, Regulatory, Market Access, Finance, Analytics, and Business Development.
Summary Generated by Built In
Liquidia is deeply passionate and committed to the discovery, engineering, and development required to bring novel therapies to patients who need them most, and to the healthcare providers who care for them. Our current drive is toward improving the treatment of pulmonary hypertension (PH). We will continue to combine our proprietary, innovative PRINT® Technology with new and established medications, offering the potential for both better precision and improved clinical outcomes. Our team members include some of the industry’s top scientists, clinicians, business strategists, engineers, and pharmaceutical executives. We work together to help people lead longer, healthier, and happier lives.
Job Summary
The Senior Director of Commercial Strategy leads new product planning and long‑range commercial strategy to drive future portfolio growth and strengthen brand positioning. This role integrates market insights, competitive intelligence, and product value strategy to inform early commercial assessments, shape clinical and development priorities, and guide strategic planning for pipeline assets as they progress toward commercialization.
Job requirements
Education and Experience
Job responsibilities
Benefits
Liquidia offers a competitive compensation package as well as a comprehensive benefits package that includes Medical, Dental, Vision, STD, LTD, 401(k) Savings Retirement Plan, ESPP, and more!
Liquidia is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions of this position.
Recruiting Agencies, Please Note:
Liquidia will not accept unsolicited assistance from recruiting/search agencies for this employment opportunity. Please, no phone calls or emails. All resumes submitted by recruiting or search agencies to any employee at Liquidia via email, the Internet or in any form and/or method without a valid written search/recruitment agreement in place for this position will be deemed the sole property of Liquidia. No fee will be paid in the event the candidate is hired by Liquidia as a result of the referral or through other means.
Job Summary
The Senior Director of Commercial Strategy leads new product planning and long‑range commercial strategy to drive future portfolio growth and strengthen brand positioning. This role integrates market insights, competitive intelligence, and product value strategy to inform early commercial assessments, shape clinical and development priorities, and guide strategic planning for pipeline assets as they progress toward commercialization.
Job requirements
Education and Experience
- Bachelor’s degree required in Marketing, Business, Life Sciences, or a related field
- 10+ years of progressive experience in pharmaceutical or biotechnology commercial roles
- Significant experience in strategic marketing, commercial strategy, brand management, and/or new product planning
- Experience in rare disease, especially Pulmonary Hypertension, is a plus
- Deep understanding of pharmaceutical commercialization, including brand strategy, lifecycle management, new product planning
- Strong understanding of clinical development processes, evidence-generation strategies, labeling considerations, and regulatory pathways.
- Analytical and insights capabilities—proficiency in interpreting qualitative and quantitative market research, competitive intelligence, and performance analytics
- Financial acumen—comfort with forecasting models, scenario planning, and business case development for lifecycle or pipeline investments
- Ability to thrive in small company environment
Job responsibilities
- Direct Commercial new product planning and lifecycle strategy. Provide input into future product development, specifically L606 BID Treprostinil. Integrate global market insights, financial opportunity, and portfolio strategy to optimize future commercial opportunity
- Shape upstream clinical development strategy for Phase III and IV studies. Translate unmet needs and financial value into endpoint/label discussions, patient population strategy, and evidence-generation plans to maximize future label strength and access potential
- Participate in the annual Brand Planning process for Yutrepia, establishing positioning, core messaging, and strategic objectives across HCP, patient, and payer stakeholders
- Track market intelligence for the PH landscape, monitoring market volume and share trends, competitor pipelines. Synthesize insights into decision-ready recommendations
- Perform market research to support brand planning, new product planning, and input into clinical development
- Act as the commercial voice on cross-functional product teams for programs in development. Integrate with Medical Affairs, Regulatory, Market Access, Commercial Analytics, Finance, and Business Development
Benefits
Liquidia offers a competitive compensation package as well as a comprehensive benefits package that includes Medical, Dental, Vision, STD, LTD, 401(k) Savings Retirement Plan, ESPP, and more!
Liquidia is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions of this position.
Recruiting Agencies, Please Note:
Liquidia will not accept unsolicited assistance from recruiting/search agencies for this employment opportunity. Please, no phone calls or emails. All resumes submitted by recruiting or search agencies to any employee at Liquidia via email, the Internet or in any form and/or method without a valid written search/recruitment agreement in place for this position will be deemed the sole property of Liquidia. No fee will be paid in the event the candidate is hired by Liquidia as a result of the referral or through other means.
Skills Required
- Bachelor's degree in Marketing, Business, Life Sciences, or a related field
- 10+ years of progressive experience in pharmaceutical or biotechnology commercial roles
- Significant experience in strategic marketing, commercial strategy, brand management, and/or new product planning
- Deep understanding of pharmaceutical commercialization, brand strategy, lifecycle management, and new product planning
- Understanding of clinical development processes, evidence-generation strategies, labeling considerations, and regulatory pathways
- Proficiency interpreting qualitative and quantitative market research, competitive intelligence, and performance analytics
- Financial acumen, including forecasting models, scenario planning, and business case development
- Experience in rare disease, especially Pulmonary Hypertension
- Ability to thrive in a small-company environment
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The Company
What We Do
Liquidia is a biopharmaceutical company developing and commercializing therapies for rare cardiopulmonary diseases, particularly pulmonary arterial hypertension and pulmonary hypertension associated with interstitial lung disease. Its work combines proprietary formulations, innovative drug-delivery methods, and PRINT particle-engineering technology to improve therapeutic performance. The company also collaborates with pharmaceutical partners and focuses on addressing unmet needs for patients and healthcare providers worldwide.









