The Role
Leads client development and serves as the primary contact for Acosta clients. Directs strategic and creative development, media planning, promotional campaigns, and tactical execution aligned with sales and marketing objectives. Builds and expands client relationships, identifies funding and growth opportunities, coordinates cross-business services, and develops national programs. Provides strategic recommendations, manages department direction and special projects, and may travel up to 40% of the time.
Summary Generated by Built In
The Senior Director, Client Development will serve as the primary point of contact to Acosta clients. Lead the coordination of strategic development, creative development, media plans and tactical execution for client’s brand(s) as they relate to consumer marketing efforts. Facilitate the communication, presentation and creation of promotional campaigns that meet client’s sales and marketing objectives. Seek to find available funding through brand or trade in order to drive consumer initiatives that deliver mutually beneficial results for our clients and Acosta. Exercises significant discretion in the resolution of issues and direction of the department, as guided by functional strategy set by the senior leadership team.
Responsibilities- Manage in development, analysis, and implementation of client’s sales and marketing objectives. A key success factor will be building strong relationships with Client marketing functions and appropriate sales and headquarter functions.
- Work with Acosta business units to deliver seamless, cross-business service offerings to clients.
- Understand the Client sales and marketing strategies, and provide proactive diagnosis and recommendations where opportunity exists
- Build and enhance national programs that leverage Acosta’s client and customer portfolio.
- Responsible for managing, influencing, and expanding client relationships (market, channel and services whitespace)
- Leverage Acosta’s extensive resources to influence and develop strategies to address defined opportunities, scope and manage solutions that have a significant impact on our clients’ success.
- Manage special projects as requested by President of Acosta Marketing.
- May travel up to 40% of time.
- Other duties as assigned
Education
- Graduate Degree
- Bachelor of Science Degree
Work Experience
- 10 or more years in consumer packaged goods (CPG) industry or in advertising or promotional agency.
- Has practical experience in leadership and management techniques.
- Applies broad expertise across multiple related disciplines to drive strategic goals.
Knowledge, Skills and Abilities
- Demonstrated competence in the three core areas of Client Development, Role-Based Competencies – Interpersonal; Analytical; and Achievement Oriented
- Self-motivated; self-starter; strong leadership and management ability.
- Strong presentation skills and interpersonal skills.
- Thorough understanding of core advertising and marketing functions: creative developments, brand management, media buying, post-promotional analysis, financial ramifications.
- Broker, Manufacturer, Advertising Agency, and Promotional Agency understanding of roles and functions.
- Be able to prioritize multiple demands (retailer, manufacturer, Acosta) simultaneously and influence associates for results.
- Proven analytical ability with strong attention to detail.
- Assertive, creative, team player and proven sense of urgency.
- Proficiency with computers including in-depth knowledge of Microsoft suite of products, especially PowerPoint, Excel, Word, and a working knowledge of Acrobat Adobe, scanning, Photo Shop, etc.
Physical
- Seeing
- Ability to Travel (40%)
- Listening
Acosta Group is a collective uniting the most trusted retail, marketing, and foodservice agencies—Acosta, ActionLink, CORE Foodservice, CROSSMARK, Mosaic, Premium Retail Services, and Product Connections. Together, we connect consumers with the brands they love through omnichannel selling, merchandising, brand advocacy, and integrated marketing.
We recognize our associates are the foundation of our success. That’s why we prioritize your growth, development, and well-being to help you reach your full potential. With programs designed to support a fulfilling work-life balance, we offer opportunities that fit your lifestyle and ambitions—whether you’re looking for part-time flexibility or full-time career advancement.
Ready for a career path that’s as unique as you? Discover your path at Acosta Group!
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact [email protected]. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.
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#DiscoverYourPath
Skills Required
- Graduate degree
- Bachelor of Science degree
- 10 or more years of experience in the consumer packaged goods industry or in an advertising or promotional agency
- Leadership and management experience
- Strong presentation and interpersonal skills
- Thorough understanding of creative development, brand management, media buying, post-promotional analysis, and financial ramifications
- Understanding of broker, manufacturer, advertising agency, and promotional agency roles and functions
- Analytical ability and strong attention to detail
- Proficiency with Microsoft PowerPoint, Excel, Word, Adobe Acrobat, and Photoshop
- Ability to travel up to 40%
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The Company
What We Do
Acosta is an integrated sales and marketing services provider that enables consumer packaged goods brands and retailers to win in the modern marketplace by delivering progressive solutions and exceptional service. With more than 90 years of experience, Acosta understands evolving consumer needs and helps its clients and customers stay a step ahead, fueling their accelerated performance. For more information, please visit www.acosta.com.
