Senior Director Client Development

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Rogers, AR, USA
Hybrid
Senior level
eCommerce • Food • Marketing Tech • Retail
The Role
Leads client development for Walmart accounts, shaping go-to-market strategies, managing key client business, building sales presentations, and driving distribution, revenue, profitability, and growth. Partners with Walmart buyers, clients, analytics, e-commerce, replenishment, supply chain, and retail execution teams. Develops strategic plans, forecasts performance, creates marketing programs, identifies new opportunities, negotiates business relationships, and guides cross-functional teams toward customer and company goals.
Summary Generated by Built In

As a Senior Director Client Development of the In-store Walmart team with Acosta Group, you will play a pivotal role in helping our clients sell their merchandise at Walmart. You will assist the client with their go to market strategy that will be unique to Walmart. In this role you will provide leadership, counsel, and appropriate insights to help create the story of why the merchandise aligns with Walmart’s strategy. Incumbent will work cross functionally with Acosta Groups business intelligence group, E-Commerce group as well as Acosta’s retail execution business to bring all Acosta Group’s assets to bear. 

 

Communicate directly with the principles of the Clients organization as well as directly with Walmart’s buying team to set up meetings and presentations. Partner with cross functional teams at Acosta that specialize in item set-up, replenishment, and supply chain.

Responsibilities
  • Direct report responsibilities as team structure still being finalized.
  • Work cross functionally with Business Insights, Analysts, Replenishment teams.
  • Create synergies with Business Intelligence and Category Insights.
  • Liaison with Business Intelligence & Insights teams.
  • Assist in the creation and execution of Client(s) strategic plan for success at Walmart. This will include new item introductions, and expansion in distribution of existing items.
  • Manage key client business at Walmart.
  • Organize client/customer meetings to discuss strategies for their brands.
  • Build compelling sales stories and presentations to support strategies. 
  • Deliver target budget plan and new distribution goals for client and customer.
  • Identify new opportunities for growth; develop and implement sales plans to achieve.
  • Maintain clear understanding of objectives and liaise with leadership to develop operational plans to manage execution and measure results.
  • Manage cross-functional communication between self, analytics, and supply chain teams to best understand all aspect of client businesses.
  • Monitor and report on sales performance analytics.
  • Optimizes business performance to achieve company goals (including - sales, profit, new item listings, deduction management). 
  • Must work with and motivate a multi-functional team covering all aspects of Walmart’s business (Omni sales, Supply Chain, Replenishment, etc.).
  • Develops strategic business partnerships across multiple Walmart departments.
  • Guides others in understanding and acting upon Customer, Consumer and Industry insights.
  • Formally aligns cross-functional business teams mutually satisfying customer needs.
  • Partners with customer to identify new needs and enable customer satisfaction.
  • Adapts knowledge of customer strategies to optimize sales potential.
  • Creates and negotiates long term win/win business relationships. 
  • Creates and delivers creative customer presentations to achieve incremental opportunities.
  • Seeks, creates and develops new business opportunities to build brand consumption.
  • Develops and executes effective account specific marketing programs.
  • Demonstrates detailed forecasting skills and accuracy.
  • Applies effective sales techniques creating a need in the customer's mind.
Qualifications

Qualifications/Education:

  • 10+ years related Sales experience.
  • 7+ years making the direct call on Walmart/Sam’s
  • Strong knowledge of sales function processes and cross-functional exposure to other Business Operations.
  • Knowledge of Consumer-Packaged Goods (CPG) industry required.
  • Strong knowledge of Syndicated Data and Customer Manager Process
  • Retail Link experience required.
  • Limited travel may be required.

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Skills Required

  • 10+ years of related sales experience
  • 7+ years making direct calls on Walmart or Sam's Club
  • Strong knowledge of sales function processes and cross-functional exposure to business operations
  • Knowledge of the Consumer-Packaged Goods industry
  • Strong knowledge of syndicated data and the customer manager process
  • Retail Link experience
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The Company
HQ: Jacksonville, Florida
38,397 Employees

What We Do

Acosta Group fuses storied expertise, unmatched connectivity and advanced insight to accelerate brand growth – everywhere you sell. Our collective of the most trusted retail, marketing and foodservice agencies is reimagining how people connect with brands at every point in the consumer journey. Comprised of Acosta, ActionLink, CORE Foodservice, CROSSMARK, Mosaic, Premium Retail Services and Product Connections, Acosta Group understands and anticipates evolving consumer needs, fueling accelerated performance to connect tomorrow's commerce today. The collective delivers end-to-end solutions, including headquarter sales services, omnichannel retail solutions, assisted sales and training, integrated marketing, foodservice sales enablement and culinary solutions, and the most advanced data and insights.

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