Senior Director, Business Development - Corporate Partnerships

The Senior Director, Business Development – Corporate Partnerships is responsible for identifying, developing, negotiating, and securing strategic marketing partnerships that drive revenue growth and advance the PGA TOUR’s commercial objectives.
This position leads the pursuit of new sponsorship opportunities across targeted industries and growth categories while developing innovative partnership solutions that align partner business objectives with the PGA TOUR’s assets and platforms.
The Senior Director serves as a senior commercial leader responsible for cultivating executive-level relationships, managing a robust sales pipeline, and collaborating across the organization to bring integrated partnership opportunities to market.

Qualifications

• Bachelor’s degree in Business, Marketing, Finance, Sports Management, or related field required.

• 12+ years of progressive experience in sponsorship sales, business development, media sales, sports marketing, consulting, or related commercial functions.

• Proven success developing and closing complex sponsorship and partnership agreements.

• Demonstrated ability to consistently achieve or exceed revenue generation objectives.

• Experience building relationships with senior corporate executives, agencies, and key industry stakeholders.

• Strong negotiation, presentation, and consultative selling skills.

• Knowledge of sponsorship valuation, partnership development, and commercial marketing strategies.

• Strong analytical and financial acumen with the ability to develop compelling business cases.

• Ability to collaborate effectively across multiple business functions and stakeholder groups.

• Strong communication and executive presence.

Responsibilities

• Identify, cultivate, and secure new corporate partnership opportunities that generate incremental revenue for the PGA TOUR.

• Develop and execute strategic business development plans for assigned industries, categories, and growth sectors.

• Build and maintain a robust pipeline of prospective partnership opportunities.

• Lead the sales process from prospect identification through executed agreement.

• Develop customized partnership solutions utilizing PGA TOUR assets across media, events, digital, hospitality, licensing, and other commercial platforms.

• Consistently achieve established revenue and business development goals

• Build and maintain relationships with senior executives, marketing leaders, agency decision-makers, and prospective partners.

• Represent the PGA TOUR at industry events, conferences, client meetings, and commercial engagements.

• Establish trusted advisor relationships with prospective partners to identify business objectives and commercial opportunities.

• Develop relationships with industry influencers and strategic stakeholders that support business development efforts.

• Collaborate with internal stakeholders to develop integrated partnership opportunities and commercial solutions.

• Lead the development of partnership proposals, presentations, financial models, and business cases.

• Evaluate industry trends, market opportunities, and competitive activity to inform sales strategy.

• Identify emerging categories and partnership opportunities aligned with the PGA TOUR’s commercial objectives.

• Partner with Media, Events, Studios, International, Sponsor Relations, Corporate Strategy, Legal, and Finance teams to develop and execute partnership opportunities.

• Support the successful transition of newly secured partners to account management and activation teams.

• Ensure commercial opportunities align with organizational capabilities and strategic priorities.

• Collaborate with Commercial Operations teams to maintain accurate pipeline reporting and forecasting.

• Provide mentorship and guidance to Directors, Managers, and other members of the Business Development organization.

• Share industry insights, best practices, and market intelligence with team members.

• Contribute to the development of sales strategies, prospecting priorities, and business development initiatives.

• Support a culture of accountability, collaboration, innovation, and revenue growth.