Senior Director, Brand.com (New York)

| New York, NY, USA | Remote
Employer Provided Salary: 170,000-210,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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OLAPLEX, Inc. (Nasdaq: OLPX) is an innovative, science-enabled, technology-driven beauty company. We are founded on the principle of delivering effective, patent-protected and proven performance in the categories where we compete. We strive to empower our consumers to look as beautiful on the outside as they feel on the inside. We believe every person deserves to have healthy, beautiful hair, whether they are visiting a salon or caring for their hair at home.

OLAPLEX has been able to achieve phenomenal growth and we continuously seek exceptionally talented individuals who can support our innovation and creativity. Collaboration and flexibility are at the core of our commitment to each other and to the success of OLAPLEX.

About the Role: 

As the Senior Director of brand.com you will play a key role in architecting the brand’s flagship channel’s growth strategy over the next several years. In this global role you will lead a first-rate team of eCommerce professionals in charge of site merchandising, promotions, UX/UI, CRM, sales planning, and operations. You will be laser focused on building the flagship image of the channel and drive product education, sales, engagement, and brand authority. Within the organization you will be the voice of the flagship channel and be expected to build strong cases for ensuring OLAPLEX.com remains a strategic imperative globally.

 

KEY RESPONSIBILITIES & WEIGHT

Website Strategy, Planning & Optimization 45%

  • Own the calendar of all site (b2c and b2b) functionality additions and enhancements that materially impact shopper experience. Own all projects that directly or indirectly drive site optimizations, engagement, and conversion rate.
  • Own the day-to-day online campaign and messaging calendar and oversee site activation of key moments such as launches, brand campaigns and promotions.
  • Own and deliver a best-in-class website merchandising strategy and create playbooks for key stakeholders such as Creative to reference
  • Own and oversee implementation of all SEO and online reputation management initiatives
  • Own the CRM strategy with laser focus on maximizing CLTV and retention; define the blueprint for personalization at scale across all major touch points including website, email, SMS etc.
  • Drive spend optimization across all aspects of the business – promotions, merchandising, media, fulfillment, by leading and implanting a rigorous test and learn roadmap and ensuring key stakeholder buy-in and support 

Sales Goals 40%

  • Oversee end-to-end sales forecasting, budgeting, and sales planning for all geographies. Ensure team members have access to relevant category and shopper marketing intel as well as organizational support from key functions like DSP and Finance.
  • Secure top leadership alignment on goals, capex, opex, headcounts and necessary outsourcing based on compelling data and business case.
  • Ensure top leadership are abreast of vital channel dynamics and be ready to explain business trends to drive internal decision making
  • Pursue and land aggressive sales targets in alignment with revenue goals, velocity metrics, and associated expenditures. Own and monitor the Key Performance Indicators related to sales, category share, audience and customer engagement.

Coaching, Mentoring & Internal Evangelism 15%

  • Contribute to the creation and enhancement of an internal Centre of Excellence for Direct-to-Consumer
  • Evangelize for organizational best practices to succeed in brand.com in a multichannel business model, across geographies and key global trends relating to UX/UI, media, payment solutions etc.
  • Build, mentor, coach a team of top talent to grow the business and ensure succession planning
  • Lead development and rollout of playbooks for expansion and channel synergy, in collaboration with counterparts in the eCommerce team

About You:  

  • Shopify or other commerce cloud/CMS & CRM experience required
  • Data-driven; clear understanding of retail and marketing metrics using Google Analytics and other attribution modeling tools
  • Bachelor’s degree in Economics, finance, business, marketing or related field
  • 12+  years of total experience in Ecommerce and/or digital advertising and five years leading a team and managing a successful retail Ecommerce business; experience with an innovative leader in the multi‐channel fashion/retail/consumer industry preferred
  • Strong problem-solving capabilities - as evidenced by a track record of finding feasible solutions to complex problems, especially in an environment with incomplete information and tight timelines
  • Ability to conceptualize business issues, formulate hypotheses, gather results, analyze data, and make appropriate recommendations for change.
  • Fluent in critical performance marketing tools and concepts, including CPA, CAC, ROI, LTV, and CTR.
  • Track record of innovative strategic thinking combined with pragmatic, roll-up-the-sleeves execution and results delivery; able to manage multiple projects/initiatives simultaneously while meeting deadlines and business objectives
  • Familiarity with advanced analytical techniques such as clustering, decision trees, logistic regression, and recommendation systems is highly desirable

We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.

Our Total Rewards: 

The annual base pay for this position is $170,000 - $210,000 with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.

  • Competitive compensation 
  • Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
  • Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options, Dependent Care Flexible Spending Account with Company Reimbursement
  • Parental Leave: Up to 18 weeks for all new birthing-parents and up to 10 weeks for all non-birthing new parents 
  • Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
  • Professional Development Reimbursement Program: Career development is as important to us as we know it is to you! 
  • Culture: Our team has an “attitude of gratitude” and a shared passion for our brand. Join our culture committee and/or DE&I champion team to play a role in building and sustaining our “secret sauce" 
  • Products: Twenty (20) free products per year, plus a friends and family discount 

Our Commitment to Diversity, Equity, and Inclusion:

At OLAPLEX, we support and stand up for our community with our talent, content, messages, and product offering. We strive to build and nurture a culture where a focus on diversity, equity, and inclusion is instinctive. Our deep sense of passion and pride in what we do, both as individuals and as a company, unifies our shared commitment to 'do well and do good'. We recognize and celebrate different ideas, perspectives, and backgrounds and know they create a stronger and more creative work environment.  

OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.


More Information on Olaplex Inc
Olaplex Inc operates in the Beauty industry. Olaplex Inc was founded in 2014. It has 187 total employees. To see all 11 open jobs at Olaplex Inc, click here.
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