Senior Director of Brand Marketing, US & Europe

Reposted 4 Days Ago
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Barcelona, Cataluña
Hybrid
Senior level
Artificial Intelligence • Fintech • Greentech • Sales • Software • Travel • Hospitality
Perk: the intelligent platform powering real work.
The Role
Lead the brand marketing strategy and execution for TravelPerk, focusing on brand awareness, creative campaigns, and performance measurement while managing a multi-million dollar budget.
Summary Generated by Built In

About Us

Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we’re on a mission to power real work, with real impact.   

We’re trusted by more than 10,000 companies worldwide, including Wise, On Running, Breitling, and Fabletics, and we’re tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem.  

Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work.

At Perk, we’re driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent-tense team brings together leading minds from travel and SaaS, representing over 70 countries. If you’re excited about having a real impact and shaping how millions of people experience work, we’d love you on the team.

Visit www.perk.com to learn more. 

🎬 Powering Real Work 


The Opportunity

Perk is on a mission to redefine how companies manage travel and expense. But more than that, we’re creating a category that helps businesses eliminate the broken processes, and the complexity that’s been accepted as normal for far too long.

We believe the future of work isn’t just about productivity tools. It’s about freedom. Clarity. Simplicity. And real work. That belief drives everything we do, from our product design to our brand expression. And now, we’re looking for a bold brand leader to help bring it to life at scale.

This is more than a brand role. It’s a chance to lead the creation of a category, and build a global brand with the stature, swagger, and soul of a consumer icon, while driving growth in one of the most dynamic B2B markets out there.

Reporting to the VP of Marketing, you’ll:

  • Shape how the world sees Perk

  • Define how we show up and embed brand thinking into every touchpoint (internally and externally)

  • Lead the largest brand awareness investment we’ve ever made

  • Lead an incredible group of senior leaders across brand, content, campaigns, and creative

  • Push boundaries, take risks, and make work that makes people feel something

  • Set the vision, drive operational excellence, and hold full accountability for the brand marketing budget, performance, and outcomes

  • Operate at the intersection of creativity, commercial impact, and executional rigour, scaling a brand that’s not just known, but loved

 Who You Are

You’re a B2B marketer with a B2C soul, who has a deep understanding of the US market. You know how to build trust with business leaders, but you don’t believe business needs to be boring.

  • You’ve led brands at fast-growing companies or worked agency-side with some of the world’s most ambitious brands

  • You bring creative stretch and operational discipline to every brief, and you know how to invest in brand at scale

  • You’ve owned multi-million-dollar brand budgets, not just spent them, but strategically allocated them across channels, markets, and moments

  • You’re obsessed with performance, measuring brand impact, optimising investments, and proving value to the boardroom

  • You’ve built brands for the US market, and you understand the nuance, tone, pace, and channels that work in this landscape

  • You’ve activated partnerships, sponsorships, and influencer programmes that shape culture and drive attention

  • You’ve led brand efforts where the ambition matched the scale: new category, global market, high-stakes growth

  • You thrive in global businesses, balancing consistency with local insight and building cross-functional alignment across regions and time zones

 Why This Role, Why Now

We’re at a pivotal point in our journey. The product is strong, the category is clear, and the appetite to build a standout brand is real across the entire exec team. We’ve got the momentum. We’ve got the investment. Now we need someone who can lead with vision, operate with discipline, and drive results.

This isn’t a role for someone who wants to optimise what exists. It’s for someone who wants to create what doesn’t. You’ve scaled brands globally, led large teams, managed eight-figure budgets, and made brand a board-level growth lever.

Now you’re ready to do it again. Only bolder.

 

What You’ll Bring
  • 15+ years of experience in brand marketing, ideally with a blend of B2B and B2C

  • Deep experience building brands for US markets (required)

  • Comfortable owning and optimising large-scale brand budgets

  • Experience in brand measurement, reporting, and brand-health tracking

  • Experience working in or with creative agencies is a plus

  • Comfortable operating across time zones (our core team is Europe-based)

 

This is your chance to build something iconic. To break the mould. To leave your fingerprints on a brand that challenges convention and lights a fire under an entire industry.

This is a senior leadership role, not for someone who’s run a few brand campaigns, but for a brand architect who has scaled a company, built global teams, and made brand a boardroom conversation.

Sound like you? We’d love to meet!


How We Work

At Perk, we take an IRL-first approach to work, where our team works together in-person 3 days a week. As such, this role requires you to be based within commuting distance of our London or Barcelona hub. We fundamentally believe in the value of meeting in-real-life to improve connectivity, productivity, creativity and ultimately making us a great place to work.

For certain roles, we can help with relocation from anywhere in the world, English is the official language at the office. Please submit your resume in English if you choose to apply. Do not forget to submit an updated portfolio and/or resume.

Perk is a global company with a diverse customer base, and we want to make sure the people behind our product reflect that. We’re an equal opportunity employer, which means you’re welcome at Perk regardless of how you look, where you’re from, or anything else that makes you, well, you

We believe real connection happens in real life. That’s why we follow an IRL-first approach, with most teams working together in person three days a week. Some roles, such as Customer Care, spend more time in the office to stay close to our customers and each other.

Our hubs are designed for collaboration and focus, spaces where ideas flow, creativity sparks, and people thrive.

We hire for potential, curiosity, and impact, not just formal credentials. What matters most is your ability to grow, learn, and make a difference.

As a global company serving diverse customers, we want our teams to reflect that same diversity. Whoever you are and wherever you’re from, you’re welcome at Perk.

At Perk, we use AI-powered tools to make parts of our recruitment process smoother and create a better experience for candidates, helping our Talent team focus on what matters most: connecting with people. Every hiring decision is made by real humans, our talent team and hiring managers, not by AI.

Protect Yourself from Recruitment Scams

All official communication from Perk will always come from email addresses ending in @perk.com or @externalperk.com, our verified social media channels, or recruiters listed on our official LinkedIn page. We will never ask you to pay for equipment, training, or fees, request sensitive personal information such as bank details early in the process, or communicate through unofficial apps like WhatsApp, Telegram, or Signal. If you receive a message claiming to be from Perk that seems suspicious, please do not respond. Forward it to [email protected], and we will confirm whether it is legitimate.

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The Company
HQ: Boston, MA
1,800 Employees
Year Founded: 2015

What We Do

Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we’re on a mission to power real work, with real impact.

We’re trusted by more than 10,000 companies worldwide, including Wise, On Running, Breitling, and Fabletics, and we’re tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem.

Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work.

At Perk, we’re driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent-tense team brings together leading minds from travel and SaaS, representing over 70 countries. If you’re excited about having a real impact and shaping how millions of people experience work, we’d love you on the team.

Visit www.perk.com to learn more.

Why Work With Us

At Perk, work is more than a job, it’s a chance to grow, innovate, and build meaningful connections. We foster a culture where development is prioritized, potential is unlocked, and every voice counts. Whether you’re looking to pivot your career, Perk is a place to thrive, make an impact, and be part of something extraordinary.

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Perk Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We are an In Real Life first company and have a hybrid work structure with the expectation that team members are in office at least 3 days a week.

Typical time on-site: 3 days a week
HQGlobal Headquarters - Boston
Company Office Image
HQGlobal Headquarters - London
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