Senior Digital Product Analyst

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?
Our vision –  we are building the worlds most admired and compelling brand ecosystem
Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

•    Think without limits - Think fast, think fearlessly, and take the team with you
•    Own it and back yourself - Own the basics, own your role and own the results
•    Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Forming part of the digital analytics function, reporting into the analytics lead. You will work closely with the digital product team and wider digital functions to support better understanding of user behaviour across the group’s websites and apps to inform our strategic direction. 

• Manage a small team of 2 analysts. Taking ownership for the team’s output and personal development.
• Be the owner of on-site user behaviour, supporting all Frasers Group business teams to understand how our users engage with our sites. 
• Utilise your teams’ resource to proactively identify areas for optimisation, including sizing of potential impact of feature development. 
• Develop and maintain strong relationships with the product function, imbedding analytical practices and ways of working into all product development. Aligning product, design, user testing and analytics functions to deliver a best-in-class product development cycle. 
• Partner with the analytics implementation product owners to establish a roadmap of new analytics capture and further data enrichment. 
• Utilise experimentation concepts to measure the efficacy of our feature development. 
   

• Experience in management or mentorship of other colleagues. 
• Expert communicator, with the ability to flex their presentation style based on the audience. 
• Proficiency with SQL (required) and R/Python (nice to have). 
• Strong visualisation skills (e.g., PowerBI, Looker, Tableau etc.). 
• Extensive experience working in a product / web / digital analytics position ideally within an ecommerce / retail business.
• An understanding of customer data platform capabilities and their role in the capture of customer / user journey data. 
• Experience working with digital analytics event databases
• Experience working with technology and data engineering functions. 
• A keen interest in the broader industry developments and legislative changes affecting the capture of customer / user data. 

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities
Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.