WBAL NewsRadio 1090 AM and FM 101.5 and 98 Rock, Hearst-owned radio stations in Baltimore, are seeking an innovative, data-driven Senior Digital Producer to lead digital strategy, audience growth initiatives and day-to-day platform operations.
The Senior Digital Producer will oversee the execution of digital strategy for WBAL.com and 98online.com. This role manages the organization and optimization of both WordPress content management systems (CMS) and works with editorial leaders to deliver timely, engaging digital experiences. The position focuses on digital planning, presentation and distribution; content priorities remain with each department’s editorial leadership.
Reporting to the Director of Digital & Creative Services, the Senior Digital Producer works closely with program directors, the Creative Services Director, newsroom staff, show producers and sales teams. The role develops strategies to grow audiences across websites, mobile, newsletters, podcasts, social media and emerging platforms, and uses performance data to recommend improvements. The salary range for this position is $50,000 - $52,000.
The ideal candidate is passionate about digital publishing, audience development, analytics and emerging platforms. They bring strong editorial judgment, excellent organizational skills and experience managing digital content, using analytics to guide decisions and growing audiences across multiple platforms.
Job Responsibilities:
- Lead and execute the overall digital strategy for WBAL.com and 98online.com.
- Manage and optimize the stations’ WordPress CMS platforms, ensuring content is accurate, current, well organized and visually engaging.
- Analyze audience behavior, traffic trends and content performance to guide editorial and promotional recommendations.
- Develop initiatives to grow audiences across web, mobile, newsletters, podcasts, social media and emerging platforms.
- Lead SEO and content optimization efforts to improve discoverability and engagement.
- Coordinate digital coverage plans for breaking news and major station events.
- Work with Digital Content Producers, newsroom staff, show producers and on-air talent to support timely, effective digital publishing.
- Train station personnel in digital best practices, content optimization, social publishing and emerging platform trends.
- Use Facebook, Instagram, TikTok, X, YouTube and other platforms to engage audiences and promote station content.
- Prepare regular analytics reports with actionable recommendations for editorial and business teams.
Experience Requirements:
- Demonstrated success using analytics to drive audience growth and content performance.
- Experience managing website content through a content management system.
- Knowledge and experience with Adobe Premiere, Photoshop, and Audition preferred
- Broadcasting degree or equivalent preferred
- Knowledge of best practices for Facebook, Twitter/X, Instagram, TikTok and YouTube
Qualifications Requirements:
- Highly organized.
- Exceptional writing and editing skills.
- Strong analytical and strategic thinking abilities.
- Excellent news judgment.
- Passion for audience growth and digital innovation.
- Detail-oriented with excellent project management skills.
- Comfortable working in fast-paced, deadline-driven environments.
- Collaborative team player with strong cross-functional communication skills.
- Ability to influence and train others without direct supervisory responsibility.
- Flexible in schedule, with some availability needed outside regular hours for breaking news and major events.
Education:
- Related experience and/or training considered as well as a combination of education and experience.
- Military training from Defense Information School with experience will be considered
- Hearst Television is a proud supporter of military veterans. Related military training and experience will be considered.
Values in Action
At Hearst Television, we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
Skills Required
- Demonstrated success using analytics to drive audience growth and content performance
- Experience managing website content through a content management system
- Strong writing and editing skills
- Strong analytical and strategic thinking abilities
- Excellent news judgment
- Project management and organizational skills
- Cross-functional communication and collaboration skills
- Ability to influence and train others without direct supervisory responsibility
- Availability outside regular hours for breaking news and major events
- Knowledge of Facebook, Twitter/X, Instagram, TikTok, and YouTube best practices
- Knowledge and experience with Adobe Premiere, Photoshop, and Audition
- Broadcasting degree or equivalent
- Related education, training, or equivalent experience
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
-
Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
-
Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
-
Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
