As a Senior Associate Digital Performance, you will join the Patients France team to lead and optimize our digital acquisition strategies with a strong focus on Mobile and the Doctolib App.
Your goal: increase the number of patients and medical appointments booked via Doctolib in France through a data-driven and performance-oriented approach.
Your responsibilities include but are not limited to:
- Optimize Mobile and App Acquisition Campaigns: Manage campaigns across different platforms and medias (Google, Apple, Meta Ads,..) to enhance performance.
- Develop A/B testing strategies: Aim to improve conversion rates and maximize the ROI of mobile and App campaigns.
- Analyze campaign performance: Focus on metrics like CPA, ROAS, LTV to identify growth opportunities using tools such as Google Sheets, Tableau, Metabase, or MMP platforms.
- Create detailed creative briefs for data-driven marketing assets: Collaborate with the Brand & Design team.
- Share insights and best practices: Engage with marketing teams in France, Germany, and Italy, as well as SEO, Product, and CRM teams.
- Support other verticals and explore new business opportunities: Align with market evolution and patient needs.
Are you convinced that you have exactly what it takes for the position? Then we encourage you to apply. Even if you don't meet every requirement, you might be exactly the right future Doctoliber for this or other positions!
You could be our next team mate if you have:- 5 years of experience In-depth experience in performance marketing, with strong expertise in mobile and App acquisition and ASO (AppTweak).
- Excellent command of Meta Ads (Facebook, Instagram) and the Google ecosystem (Search and Display) to automate your campaigns.
- Advanced experience in A/B testing and conversion rate optimization.
- Strong analytical skills and proficiency in data visualization tools (Google Sheets, Tableau, Metabase, MMP (Adjust).
- Ability to synthesize analyses into clear recommendations and present them effectively
- Excellent proficiency in French (working language) and English.
- Have Excellent communication and collaboration skills, with the ability to translate complex data into actionable insights.
- Proven ability to manage multiple projects simultaneously and adapt to changing priorities.
- Showcase strong attention to detail and ownership over your own work streams
- Have already worked in the HealthTech Sector or marketplace platforms
- Free health insurance for you and your children
- Parent Care Program: receive one additional month of leave on top of the legal parental leave
- Free mental health and coaching services through our partner Moka.care
- For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support
- Work from EU countries and the UK for up to 10 days per year, thanks to our flexibility days policy
- Work Council subsidy to refund part of sport club membership or creative class
- Up to 14 days of RTT
- A subsidy from the work council to refund part of the membership to a sport club or a creative class
- Lunch voucher with Swile card
- Reimbursement of public transportation
- Relocation support for international mobilities
- Interview with Talent Acquisition Team
- First Interview with the Hiring Manager
- Practical assessment - Business case study
- Final Interview
- At least one reference check
- Permanent position
- Full Time
- Workplace: Paris - Levallois
- Start date: asap
At Doctolib, we believe in improving access to healthcare for everyone - regardless of where you come from, what you look like. This translates into our recruitment process: Doctolib is an equal opportunity employer. We don't just accept diversity at Doctolib, we respect and celebrate it!
The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. If you have a disability, let us know if there's any way we can make the interview process smoother for you!
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If you wish to exercise your rights or if you have any questions about the processing of your data, you can write to us at hr.dataprivacy(at)doctolib.com.
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What We Do
Since Doctolib's creation in 2013, we have had one purpose: strive for a healthier world. 1. We aim to improve the daily lives of care teams by providing them with a new generation of technologies and services. 2. We aim to improve health for all, by offering a fast and frictionless journey for all care episodes, creating new ways for people to receive care and empowering them to become actors of their health. At Doctolib, we are honored to work in the healthcare field and we believe that innovation in healthcare should be handled differently. We apply 4 guiding principles in everything we do: 1. We create helpful solutions for care teams and people. 2. We serve everyone equally and create well-designed and accessible technologies. 3. We team up with our users to strive for a healthier world and act as one team. 4. We protect our users' privacy. It’s their health, their data. To achieve our purpose, we are assembling a team dedicated to improving healthcare, with a human-centric approach and an entrepreneurial mindset. www.doctolib.com
