Senior Digital Marketing Specialist

Company Description

Our Company

DocPlanner Italy, leading company for healthcare digital services, is looking for a Digital Marketing Specialist to join our Lead Generation local team and play a pivotal role in creating processes that are as automated as possible in order to generate qualified leads. 

We are looking for a Digital Marketing Specialist to join our team. You will work closely with the sales department to capture valuable insights to create effective strategies and achieve more sales.

Job Description

Responsibilities:

• Lead and execute strategic marketing projects in B2B segment (doctors) across different channels with the goal of audience building, development, conversion.
• Design, execute and optimize an amazing Inbound strategy for our B2B segment, exploit our own database in order to generate marketing qualified leads in all stages of the lifecycle.
• Monitore and analyze qualitative and quantitative data your campaigns bring new leads and how to turns them into customers.
• Execute and monitoring Email Marketing campaigns, design and implement Automation flows to deliver a great experience to potential customers while generating great leads for our sales force and be able to make up accurate optimization decisions.
• Coordinate and execute one-shot nurturing campaigns
• Support and implement a content marketing strategy, focused on attracting, engaging & education of our future and current customers in all stages of the journey.
• Own the results of your campaigns working in cooperation with our performance, content, events and sales team.
• Collaborate with Global team to deliver projects on time and across countries.

Qualifications

• Requirements:

• 3+ years of relevant experience in digital marketing with extraordinary achievements
• Knows how to execute an inbound marketing strategy focused on growth
• Used to design and implement high quality marketing campaigns at a very high pace
• Project management skills with different stakeholders (content, sales, social media manager...)
• Experience executing email marketing campaigns to nurture leads
• High level of proactivity and ownership
• Knows how to execute a marketing strategy (plan channels, investment and execution).
• English level high enough to communicate in an international environment.
• Proven experience in B2B
• Hubspot, Salesforce (CRM)
• Agency experience is an advantage
• Capability to meet deadlines and work with KPIs
• Cross-cultural communication skills and adaptive thinking
• At least 2 year of experience in Inbound Marketing or LG departments

Additional Information

• Hybrid work (50% remote)
• An attractive stock option plan
• An international environment and, as a consequence, the chance to work with other colleagues from our offices in Warsaw, Barcelona, Istanbul, Brazil and Mexico City
• Focus on results, not tasks - Just because you are doing a lot, does not mean that you get a lot done. We measure our impact, not work done.