Senior Digital Marketing Specialist

ABOUT THE CLIENT 

First Class Energy is an Australian energy-services business helping households and businesses compare and choose electricity, gas and NBN plans. The company also supports energy-efficient solutions, including heat pumps and air conditioning, and is growing its Manila-based team. Learn more at firstclassenergy.com.au. 

ROLE OVERVIEW 

The Senior Digital Marketing Specialist will be responsible for leading and executing First Class Energy’s marketing strategy, driving measurable growth through digital marketing, lead generation, website optimization, CRM and lifecycle marketing, social media, brand development, marketing automation, AI, and analytics. This is a hands-on role for a proactive, data-driven, and commercially minded professional who is comfortable moving between strategy and execution. 

JOB DETAILS 

Work setup 

Onsite - Metro Manila 

Schedule 

Monday to Friday | 10:00 AM - 7:00 PM Sydney time 

Holidays 

Will follow the applicable Australian public holiday calendar 

KEY RESPONSIBILITIES 

Digital Marketing & Lead Generation 

• Own and execute FCE's digital marketing strategy. 

• Build and optimise Facebook & Instagram Lead Generation campaigns. 

• Manage Google Ads campaigns alongside external agencies. 

• Continuously improve Cost Per Lead (CPL) and Return on Ad Spend (ROAS). 

• Launch and optimise new customer acquisition campaigns. 

• Test new marketing channels and growth opportunities. 

• Build landing pages and conversion funnels. 

• Develop lead generation campaigns for every FCE product and service. 

Website Management 

• Own and manage all FCE websites. 

• Build and maintain landing pages. 

• Improve website conversion rates. 

• Work with developers on new functionality. 

• Improve SEO performance. 

• Optimise customer experience across all websites. 

• Ensure all websites remain modern, fast and conversion-focused. 

Customer Journey, CRM & Lifecycle Marketing 

One of the most important responsibilities of this role is designing complete customer journeys from first enquiry through to becoming lifelong FCE customers. 

You will build marketing systems that ensure every lead remains connected with the FCE ecosystem and can be nurtured into future products and services. 

Responsibilities include: 

• Design complete end-to-end customer journeys. 

• Build lifecycle marketing strategies from scratch. 

• Build and optimise customer journeys within Monday.com CRM, ensuring every lead and customer progresses through clearly defined lifecycle stages. 

• Maintain Monday.com CRM as the single source of truth for customer interactions, marketing activities and sales pipeline. 

• Design automations within Monday.com to improve lead nurturing, follow-ups, task management and cross-functional collaboration. 

• Develop email, SMS and CRM automation sequences. 

• Segment customers based on products, interests and behaviours. 

• Capture, organise and leverage customer data for future marketing. 

• Increase customer retention and repeat business. 

• Build cross-sell and upsell campaigns across all FCE products and services. 

• Maximise Customer Lifetime Value (LTV). 

• Continuously improve every customer touchpoint. 

• Work closely with the Analytics team to optimise customer behaviour using data and insights. 

• Ensure every customer interaction becomes an opportunity to strengthen relationships and generate future revenue. 

Social Media & Content 

• Develop and execute FCE's social media strategy. 

• Create engaging content across Facebook, Instagram, LinkedIn, TikTok and emerging platforms. 

• Plan monthly content calendars. 

• Produce educational, promotional and brand-building content. 

• Create videos, graphics and reels where appropriate. 

• Grow brand awareness and customer trust. 

• Keep content aligned with market trends and seasonal campaigns. 

Brand Development 

• Help build one of Australia's most recognized energy-saving brands. 

• Develop consistent messaging across every customer touchpoint. 

• Ensure brand consistency across all platforms. 

• Build campaigns that educate consumers while generating leads. 

• Position FCE as Australia's trusted energy-saving partner. 

• Contribute to the long-term brand strategy and market positioning of the FCE Group. 

Reputation Management, Reviews & Community Growth 

• Our reputation is one of our most valuable assets. 

• You will be responsible for growing customer trust and social proof across every platform. 

• Responsibilities include: 

• Build Google Review generation campaigns. 

• Develop automated review request journeys. 

• Increase Google review volume and maintain exceptional review ratings. 

• Create customer referral programs. 

• Launch giveaway campaigns and promotional competitions. 

• Develop loyalty campaigns that reward existing customers. 

• Encourage user-generated content and customer testimonials. 

• Monitor and respond to online reviews and customer feedback where appropriate. 

• Build campaigns that increase community engagement and brand awareness. 

• Work with the sales and operations teams to ensure customer satisfaction translates into positive online reputation. 

Marketing Automation, AI & Integrations 

• Build automated marketing workflows. 

• Design CRM automations within Monday.com. 

• Integrate websites, lead forms, CRM, AI tools and third-party applications. 

• Build and maintain automations using Monday.com to streamline operations. 

• Research and implement AI tools that improve productivity and marketing performance. 

• Introduce AI into content creation, reporting, campaign optimisation and customer engagement. 

• Continuously improve workflows between Monday.com, marketing platforms and operational systems. 

• Reduce manual tasks by building scalable automation solutions. 

• Stay up to date with emerging AI and marketing technologies. 

Agency & Supplier Management 

• Manage external marketing agencies. 

• Coordinate designers, developers, photographers, videographers and freelancers. 

• Hold agencies accountable for performance and deliverables. 

• Prepare project briefs and marketing requirements. 

• Ensure projects are delivered on time and within budget. 

• Continuously evaluate suppliers and identify opportunities for improvement. 

Analytics & Reporting 

• Partner closely with the Analytics team to measure marketing performance. 

• Build dashboards and reporting within Monday.com and other reporting platforms. 

• Monitor campaign performance across all marketing channels. 

• Analyze customer behaviour and identify growth opportunities. 

• Measure ROI across all marketing activities. 

• Present regular performance reports with actionable recommendations. 

• Use data to continuously optimise marketing performance. 

Cross-Functional Collaboration 

Work closely with: 

• Sales 

• Operations 

• Customer Service 

• Analytics 

• Technology 

• Finance 

• External Partners 

QUALIFICATIONS AND EXPERIENCE 

Essential 

• 5+ years' experience in Digital Marketing, Growth Marketing or Performance Marketing. 

• Proven Facebook & Instagram Ads experience. 

• Google Ads knowledge. 

• Website management experience (WordPress preferred). 

• Experience using CRM platforms, preferably Monday.com CRM, including automations, workflows, dashboards and integrations. 

• Marketing automation experience. 

• Email and SMS marketing experience. 

• Strong SEO knowledge. 

• Social media management experience. 

• Excellent copywriting skills. 

• Strong project management skills. 

• Excellent analytical and problem-solving abilities. 

• Outstanding English communication skills. 

• Ability to manage multiple projects simultaneously. 

• Highly organized, proactive and self-motivated. 

Highly Desirable 

• Strong experience with Monday.com CRM. 

• Experience with Zapier, Make.com or other automation platforms. 

• AI experience using ChatGPT, Claude, Gemini or similar tools. 

• Canva and Adobe Creative Suite. 

• Basic HTML/CSS knowledge. 

• Video editing experience. 

• Experience working with Australian businesses. 

Personal Attributes 

We're looking for someone who: 

• Lives and breathes marketing. 

• Thinks strategically but loves execution. 

• Is commercially minded. 

• Is obsessed with delivering measurable results. 

• Loves solving problems. 

• Learns new technology quickly. 

• Has a growth mindset. 

• Takes ownership without waiting to be asked. 

• Is creative, analytical and highly organized. 

• Thrives in a fast-paced, high-growth environment. 

• Constantly looks for ways to improve systems, customer experience and business performance. 

Key Performance Indicators (KPIs) 

Success in this role will be measured by: 

• Marketing Qualified Leads (MQLs) 

• Cost Per Lead (CPL) 

• Return on Ad Spend (ROAS) 

• Website Conversion Rate 

• Organic Website Traffic Growth 

• Social Media Growth & Engagement 

• Email & SMS Campaign Performance 

• Customer Journey Performance 

• Customer Lifetime Value (LTV) 

• Customer Retention Rate 

• Cross-Sell & Upsell Revenue 

• Google Review Volume & Average Rating 

• Referral Program Performance 

• CRM Adoption & Data Quality 

• Marketing Automation Performance 

• AI & Process Improvements 

• Campaign ROI 

• Brand Awareness 

• Project Delivery 

• Contribution to Revenue Growth 

Why Join First Class Energy? 

• At First Class Energy, you'll help shape one of Australia's fastest-growing energy businesses. 

• You'll have the opportunity to build a nationally recognized brand while making a genuine difference to Australian households by helping them reduce their energy bills and ease the pressure of rising living costs. 

• You'll work with modern technology, AI tools, automation platforms and a business that embraces innovation and continuous improvement. 

• This role offers genuine ownership, the freedom to innovate and the opportunity to build scalable marketing systems that will support FCE's long-term growth. 

• If you're passionate about marketing, love AI and automation, enjoy building brands, thrive on data-driven decision-making and want to make a measurable commercial impact, we'd love to hear from you.