Senior Digital Marketing Specialist (Portfolio Companies: Sitecore)

Company Description

IGT 1 Outsourcing Lanka (Private) Limited, is a Port City registered offshore company owned by three of the largest private equity companies, and a sister company of the largest Sri Lanka technology company, IFS.

We are committed to reinventing company success via offshore growth, expansion, diversity, and an unwavering pursuit of quality. As a leading provider of technology and employee offshore services, we help organizations all over the world navigate the complexities of the modern business environment. Our goal is to provide our customers with an operation that maximize operations, spur growth, allows them to develop and deliver world-class SaaS platforms, and create long-term value.

At IGT1 Lanka we believe that our people are the key to our collective success. We have developed a workplace culture that promotes diversity, teamwork, and ongoing education. We are presently a team of 300+ employees with a plan to double this capacity in the next 12 months.

As such, we are always on the lookout for talented individuals who share our passion for innovation and excellence. Joining IGT1 Lanka means becoming part of a forward-thinking organization that is shaping the future of business within the vibrant new Port City. Together, we can drive change, push boundaries, and build a smarter, more connected world through our offshore operation.

About Sitecore

Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers.

Job Description

We are seeking a highly skilled and data-driven Senior Digital Marketing Specialist to lead and execute our paid media strategy. This role plays a pivotal part in driving brand awareness, generating high-quality leads, and optimizing digital marketing performance across multiple platforms. The ideal candidate will have a strong background in paid digital advertising, media buying, content syndication, data analysis, and campaign management to support business growth. The candidate will work closely with the head of paid media, global marketing teams, field programs, and digital agencies to ensure campaign success. This position is located in our Sri Lanka office, and the candidate must speak fluent English and be available to work from 8 AM to 5 PM Eastern Time.

Key Responsibilities:

• Lead the execution of paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, 6Sense, and other paid media channels.
• Provide direction to agencies managing paid search and social media advertising while ensuring continuous optimization and maximized ROI.
• Manage content syndication efforts and direct media buys to expand brand reach and engagement.
• Drive program execution in alignment with regional strategy and Global ABX campaigns.
• Monitor performance, analyze campaign results, and provide actionable insights and recommendations to optimize efficiency.
• Work closely with Field & Partner Marketing teams to align campaigns with regional strategies and objectives.
• Conduct weekly status calls with agencies, escalate issues as needed, and ensure paid media strategy is executed on time.
• Use paid media channels to build awareness, generate leads within target accounts and personas, and create pipeline while meeting or exceeding ROI benchmarks.
• Oversee reporting for all paid media channels, including campaign analytics, budget tracking, pacing, and forecasts.
• Utilize tools such as PowerBI, Salesforce, Google Analytics, and vendor dashboards to measure and optimize performance.
• Track and monitor competitor movement, including trademark complaints, and provide quarterly competitive landscape reports.
• Manage Wrike for campaign tracking, status updates, and approvals.
• Request Statements of Work (SOWs) for media buys and manage purchase order approvals.
• Develop A/B testing strategies to improve ad performance and user engagement.

Ensure campaigns adhere to brand guidelines and compliance standards

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Google Ads and LinkedIn Marketing certifications (or obtain within 3 months of hire).

Experience:

• 7+ years of experience in digital marketing with a focus on paid media and performance marketing.
• Hands-on experience managing paid media campaigns in-platform.
• Proven track record of managing large digital advertising budgets and driving measurable results.
• Experience in B2B SaaS marketing preferred.
• Strong knowledge of omnichannel campaign delivery and retargeting.
• Experience using tools such as Salesforce, PowerBI, Wrike, and Google Analytics.

Skills:

• Expertise in Google Ads, Microsoft Ads, LinkedIn Ads, and ABX platforms (e.g., 6Sense, Demandbase, Triblio).
• Strong analytical skills with experience in reporting and interpreting campaign data.
• Experience creating and managing UTM tracking codes & Salesforce campaigns.
• Excellent copywriting and communication skills, including stakeholder communication.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Understanding of SEO and keyword research to align PPC efforts with organic strategies.

Preferred Attributes:

• Creative thinker with a strategic mindset.
• Highly adaptable and proactive in problem-solving.
• Detail-oriented with strong organizational skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong ability to use data-driven approaches for audience targeting and segmentation.
• Test-and-learn mindset with the ability to develop and execute optimization roadmaps.

Additional Information

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.