Duties and Responsibilities
- Strategic Ownership: Develop global campaigns, drive content and ad strategy in support of campaigns, manage segmentation, and ensure integrated approach with broader demand generation initiatives.
- Paid Media Execution: Develop, execute, and optimize comprehensive paid media campaigns across ad platforms to drive lead generation.
- AI Search Optimization: Pioneer testing and advertising strategies on emerging AI-driven search platforms to ensure brand visibility in the next evolution of search.
- Intent-Based ABM Strategy: Leverage intent data (e.g., 6sense, Demandbase, Bombora) to design highly targeted account-based marketing (ABM) campaigns.
- Budget & KPI Management: Manage significant monthly ad spends, ensuring budget pacing and rigorous optimization toward Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) targets.
- Reporting & Analysis: Monitor campaign performance daily; develop and share meaningful insights with executive team, campaign managers and broader marketing team.
Knowledge, Skills, and Abilities
- Platform Mastery: Deep technical expertise in Google Ads Manager, LinkedIn Campaign Manager, and Meta Business Suite.
- Data Proficiency: Strong analytical skills with the ability to interpret complex datasets to make rapid budget allocation decisions.
- AI Literacy: Familiarity with the mechanics of Large Language Models (LLMs) and how they impact search behaviors and ad inventory.
- SEO Awareness (Preferred): Understanding organic search principles and how they correlate with paid strategies.
Required Education and Experience
- 6+ years of experience in digital marketing with a primary focus on paid media buying.
- Proven track record of managing monthly ad budgets exceeding $50k+ (or relevant scale).
- Experience implementing successful B2B or B2C acquisition campaigns.
- Preferred experience managing external agencies.
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What We Do
Enable helps manufacturers, distributors, and retailers take control of their rebate programs and turn them into an engine for growth. Starting in finance and commercial teams, Enable helps better manage rebate complexity with automated real-time data and insights, accurate forecasting, and stronger cross functional alignment. This lets you — and everyone else you authorize in your business — know exactly where you are with rebates. Then you can extend Enable externally to your suppliers and/or customers, setting you and your partners up to use rebates as a strategy with one collaborative place to author, agree, execute, and track the progress of your deals.


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