Job Responsibilities
- Lead the implementation of digital marketing strategies, ensuring website content and design align with brand guidelines and support conversion rate optimization (CRO).
- Collaborate with internal teams to update website content and campaigns reflecting the latest marketing initiatives.
- Develop and execute organic social media strategies across platforms (LinkedIn, X, YouTube), ensuring alignment with the company’s brand voice and marketing goals.
- Track, analyze, and report on key performance metrics for social media, website, content, and paid advertising campaigns, optimizing for maximum ROI.
- Set and monitor digital KPIs, evaluating performance against industry benchmarks and adjusting strategies based on insights and trends.
- Partner with web design, development, and content teams to ensure effective SEO strategies are implemented across company sites.
- Engage with online communities to foster conversations and increase engagement while ensuring alignment with digital initiatives.
- Coordinate with external vendors and collaborate with marketing team members to ensure campaigns and promotions are represented across digital channels.
- Stay updated on digital marketing trends and implement innovative tactics to improve performance and streamline workflows.
Required Skills & Experience
- 8-10 years of experience in digital marketing, with a focus on website management, social media, content strategy, and paid advertising.
- Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
- Proven experience in driving successful digital marketing campaigns across multiple platforms (website, social media, email).
- Experience in working with CMS (Content Management Systems) and marketing automation platforms.
- Strong knowledge of SEO, user experience principles, conversion rate optimization, and web analytics tools (e.g., Google Analytics).
- Experience with paid advertising platforms such as Google Ads, LinkedIn Ads, or Facebook Ads.
- Excellent writing, editing, and content creation skills.
- Strong project management and communication skills, with the ability to collaborate effectively across teams.
- Data-driven mindset with the ability to use analytics to drive decisions.
Preferred Skills & Experience
- Basic HTML/CSS knowledge.
- Experience in the Healthcare and SaaS industries is highly preferred.
- Preferred attitude: problem-solving, growth mindset with a client-centric approach.
- Ability to interpret data to optimize campaigns and measure ROI.
Software Platform/Tools
- Required: CMS (WordPress), Social media platforms (LinkedIn, YouTube, Facebook), Google Analytics, Google Paid Ads, Marketing platforms (HubSpot)
- Preferred: Google suite, CRM systems (Salesforce), and data analytics tools (Domo)
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What We Do
The short of it: Redox makes it easy to transport healthcare data between healthcare organizations and digital health companies. It's simple: you focus on innovation and caring for patients, and we take care of the nitty gritty of data exchange. The long of it: Healthcare organizations and technology vendors connect to Redox once, then authorize what data they send to and receive from partners through a centralized hub. Redox's cloud-based platform is vendor and standards agnostic and enables the secure and efficient exchange of healthcare data. This approach eradicates the need for point-to-point integrations and accelerates the discovery, adoption, and distribution of patient and provider-facing technology solutions. With hundreds of healthcare organizations and technology vendors exchanging data today, Redox represents the largest interoperable network in healthcare. Learn how you can leverage the Redox platform at www.redoxengine.com.
Why Work With Us
In order to do revolutionary things, we need a team of strong, diverse, mission-focused people. Whether we’re physically together or in our own little corner of the country, we are all focused on getting outcomes based on experimentation, data-driven decisions, and execution—and having some fun while doing it.
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