Senior Digital Marketing Manager - Paid Search Channels (REMOTE - USA)

Leica Biosystems' mission of "Advancing Cancer Diagnostics, Improving Lives" is at the heart of our corporate culture. We're a global leader in cancer diagnostics with the most comprehensive portfolio from biopsy to diagnosis. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. Our associates know that every moment matters when it comes to cancer diagnostics. When you come to work at LBS, you're helping develop solutions that enable accurate diagnoses to turn anxiety into answers. Join our diverse, global team of talented people, and be inspired to grow every day.

Leica Biosystems is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we're working at the pace of change to improve patient lives with diagnostic tools that address the world's biggest health challenges.

The Senior Digital Marketing Manager - Paid Search for Leica Biosystems is responsible for overseeing our paid search campaigns across the North America and EMEA regions. This role will be accountable for generating leads, sales funnel and revenue from paid search campaigns run across NA & EMEA in multiple languages. You will also identify and evaluate emerging platforms and generative AI technologies to improve PPC performance.

This position is part of the Digital Marketing & eCommerce team located in and will be a remote role based in the US. At Leica Biosystems, our vision is to advance cancer diagnostics and improve lives.

You will be a part of the Digital Marketing team and report to the Sr. Director of Digital Marketing & eCommerce, responsible for developing and implementing comprehensive digital marketing strategies focused on Paid Search campaigns, lead generation and conversion optimization. If you thrive in a fast-paced role and want to work in a world-class digital marketing organization-read on.

In this role, you will have the opportunity to:

• Develop and implement innovative paid search strategies focused on lead generation and conversion optimization. This includes building landing pages, running A/B tests, and optimizing pay-per-click (PPC) advertising campaigns across various platforms (Google Ads, Bing Ads, etc.) to drive targeted traffic.
• Engage in strategic planning and hands-on management of paid search campaigns across North America and EMEA.
• Act as the primary contact for external agencies, providing strategic guidance and supervisory oversight.
• Manage a significant PPC budget, ensuring optimal allocation and ROI maximization.
• Collaborate with internal teams and manage relationships with key stakeholders, providing updates and strategic recommendations.

The essential requirements of the job include:

• 8 years' or more experience in direct marketing
• 5 years or more experience in managing PPC campaigns, with a strong preference for global and B2B marketing experience.
• Demonstrated ability in managing digital marketing budgets, working hands-on in PPC account optimizations, and overseeing external agencies.
• Strong analytical skills and proficiency in SEO/SEM and PPC platforms (e.g., Google AdWords, Bing Ads).
• Experience building & A/B testing landing pages using Marketing automation systems such as Pardot and integration with CRMs such as Salesforce.
• Bachelor's degree in marketing, business, or a related field. Additional certifications in digital marketing are a plus.

It would be a plus if you also possess previous experience in:

• Experience in analyzing digital traffic, user behavior, and conversion data using web analytics tools.
• Effective Communication, negotiation, and stakeholder management skills.
• Familiarity with key digital marketing areas: Email marketing, SEO, SEM, marketing automation, CRO & A/B testing

At Leica Biosystems we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Leica Biosystems can provide.

The salary range for this role is $120,000-150,000 This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what's next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at [email protected] to request accommodation.