In this flex office/home role, you will be expected to work a minimum of 10 days per month from either Madison, WI 53783 or Boston, MA 02110
Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information on potential relocation.
We will not consider candidates who require current or future sponsorship for this position.
Position Compensation Range:
$80,000.00 - $131,000.00Pay Rate Type:
SalaryCompensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.
Primary Accountabilities
- You will serve as a subject matter expert (SME) in Google Analytics (GA4), including implementation, configuration, troubleshooting, and reporting.
- You will analyze digital performance across key metrics such as traffic, engagement, lead generation, conversion rates, and policy acquisition journeys.
- You will collaborate with business partners in the development and delivery of key performance analysis and reporting.
- You will own and optimize the measurement framework for Amfam.com, ensuring accurate tracking of user behavior, conversion funnels, and marketing performance.
- You will ensure analysis and reporting accuracy and integrity and explain performance drivers and provide insights into performance trends.
- You will collaborate cross-functionally with marketing, product, IT, data engineering, and leadership teams to communicate performance.
- You will develop, test, and deploy automated reporting solutions and automated decision analytics to replace manual business processes.
- You may be requested to complete other assignments or participate in projects based upon skills, achievements, or experience.
Specialized Knowledge & Skills Requirements
- Proven experience managing web analytics platforms (e.g., Google Analytics, Content Square, Adobe Analytics), including implementation, configuration, and troubleshooting.
- Demonstrated ability to audit, validate, and maintain data integrity across multiple analytics tools and digital properties.
- Previous experience using web and digital analytics to evaluate online sales performance and inform revenue-driving optimization
- Excellent communication and collaboration skills to work effectively with cross-functional teams, including IT, marketing, and product management.
- Tableau experience
- Travel requirements up to 10%.
#LI-Hybrid
Additional Information- To ensure a strong start, all employees participate in our New Employee Orientation during their first week. This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth. At times, sessions may be delivered virtually based on scheduling and availability.
- Offer to selected candidate will be made contingent on the results of applicable background checks
- Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
- Sponsorship will not be considered for this position unless specified in the posting
We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.
We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email [email protected] to request a reasonable accommodation.
Skills Required
- Proven experience managing web analytics platforms (Google Analytics/GA4, ContentSquare, Adobe Analytics) including implementation, configuration, and troubleshooting
- Experience auditing, validating, and maintaining data integrity across multiple analytics tools and digital properties
- Experience using web and digital analytics to evaluate online sales/e-commerce performance and drive revenue-focused optimization
- Experience developing, testing, and deploying automated reporting solutions and automated decision analytics
- Tableau experience
- Excellent communication and collaboration skills to work with cross-functional teams (marketing, product, IT, data engineering, leadership)
- Willingness to work a minimum of 10 days per month from Madison, WI 53783 or Boston, MA 02110 (hybrid requirement)
- Authorized to work in the U.S. without current or future sponsorship
- Pass applicable background checks and sign non-disclosure agreement (offer contingent)
American Family Insurance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Family Insurance and has not been reviewed or approved by American Family Insurance.
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Pay Growth & Progression — Compensation has seen multiple increases, including a higher internal minimum hourly wage effective 2025 for many customer‑facing and claims roles. These moves indicate continued investment to raise the pay floor and improve total rewards competitiveness.
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Retirement Support — The total package includes a 401(k) with company match alongside a company‑funded cash‑balance pension, strengthening long‑term financial security. This combination is positioned as a standout element within the overall benefits mix.
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Parental & Family Support — Paid parental leave was expanded in 2025 for birthing parents and for all parents, including adoptive and foster. Caregiver leave adds further family support within the leave portfolio.
American Family Insurance Insights
What We Do
For more than 85 years, American Family Insurance has built its reputation on sound principles. We strive to provide you industry-leading service, exceptional claims experience and products that build long-term relationships. This is accomplished by treating policyholders fairly in a helpful and caring way and making it easy and convenient to work with us. We know our customers like family. American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been. The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management and the character and good judgment exercised at all levels of our organization. It’s a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.
