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Children’s is one of the nation’s leading children’s hospitals. No matter the role, every member of our team is an essential part of our mission to make kids better today and healthier tomorrow. We’re committed to putting you first, and that commitment is at the heart of our company culture: People first. Children always. Find your next career opportunity and make a difference doing what you love at Children’s.
Job Description
Experience
3 years of experience in marketing, advertising, or communications
Content management system (CMS) experience
Experience in SEO, digital paid media acquisition or marketing automation
Preferred Qualifications
Proven experience managing large-scale digital projects and multiple priorities
Strong content management system (CMS) experience, preferably Sitecore
Experience with SEO (content and technical)
Experience managing a backlog and working closely with developers to move tickets through internal development processes
Certification and/or experience with Agile Development is a plus
Education
Bachelor's degree in Marketing, Communications, Computer Science, or related field
Certification Summary
- No professional certifications required
Knowledge, Skills, and Abilities
- Strong knowledge of website UX and information architecture best practices (navigation, page structure, content hierarchy)
- Technical SEO expertise (metadata, site structure, page performance, schema, etc.).
- Experience with content management systems and a fundamental understanding of how websites are built (to communicate effectively with developers).
- Understanding of Agile/product ownership concepts (backlogs, sprints, user stories, acceptance criteria).
- Solid project and stakeholder management skills, including scoping, timelines, and cross-functional coordination.
- Clear, persuasive communication skills for explaining digital/UX/SEO concepts to non-technical partners and leadership.
- Strategic, solutions-oriented mindset; able to view the website as a product serving users and business goals and to prioritize a backlog accordingly.
- UX skills, including mapping user journeys, defining user flows, structuring navigation, and evaluating page layouts for clarity and usability.
- Ability to mentor and coach others in digital best practices and elevate overall team capability.
- Ability to facilitate alignment, drive consensus, and move cross-functional teams forward while maintaining strong attention to detail across multiple projects and deadlines.
Job Responsibilities
- Serves as product owner for content and information architecture on the Children’s Healthcare of Atlanta external facing websites, focusing on user experience, governance and alignment with best practices.
- Acts as the primary liaison between the digital team and IS&T, leading website-related development projects, timelines, and vendor partnerships.
- Asks insightful questions and ensures strategic alignment with stakeholders before kicking off a project. Able to create clear project plans with tasks, owners, milestones and communication cadence.
- Guides website strategy with initiative and curiosity, ensuring alignment with business goals, marketing campaigns and user needs.
- Collaborates on SEO initiatives, including technical audits, keyword strategy, and performance tracking.
- Proactive in identifying opportunities to enhance website platforms and optimize digital campaigns based on site engagement data and user insights.
- Analyze site engagement and user behavior; design and maintain analytics reports and present insights and recommendations to improve performance, UX, lead generation, and user engagement.
- Oversees content governance processes to ensure quality, accessibility, and consistency across digital platforms.
Children’s Healthcare of Atlanta is an equal opportunity employer committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, sex, religion, national origin, citizenship, age, veteran status, disability or any other characteristic covered by applicable law.
Primary Location Address
Job Family
Skills Required
- Minimum 3 years of experience in marketing, advertising, or communications
- Experience with content management systems (CMS)
- Experience in SEO, digital paid media acquisition, or marketing automation
- Bachelor's degree in Marketing, Communications, Computer Science, or related field
- Strong knowledge of website UX and information architecture best practices
- Technical SEO expertise (metadata, site structure, page performance, schema)
- Fundamental understanding of website development to communicate with developers (basic HTML)
- Project and stakeholder management skills, including scoping, timelines, and cross-functional coordination
- Experience analyzing site engagement, designing analytics reports, and presenting insights
- Ability to manage content governance processes to ensure quality, accessibility, and consistency
- Proven experience managing large-scale digital projects and multiple priorities
- Strong CMS experience, preferably Sitecore
- Experience managing a backlog and working closely with developers through internal development processes
- Certification and/or experience with Agile development
Children's Healthcare Of Atlanta Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Children's Healthcare Of Atlanta and has not been reviewed or approved by Children's Healthcare Of Atlanta.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is paired with on‑site or near‑site primary care, a 24/7 nurse line, Teladoc, and counseling resources. Wellness services such as fitness centers, classes, and biometric screenings reinforce access to care and preventive support.
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Parental & Family Support — Near‑site child care, a child‑care credit, adoption and fertility assistance, and paid parental and other leaves indicate strong family‑oriented support. Everyday convenience perks like a free concierge service further ease caregiving and life logistics.
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Retirement Support — A dual‑plan setup with a 403(b) savings plan and a separate employer‑funded 401(a) growth plan signals meaningful long‑term financial support. Financial‑wellness resources are also highlighted.
Children's Healthcare Of Atlanta Insights
What We Do
For more than 100 years, Children’s Healthcare of Atlanta has depended on clinical and nonclinical employees to help make kids better today and healthier tomorrow. Consistently ranked as one of the leading pediatric healthcare systems in the country by U.S. News & World Report, Children’s is the only freestanding pediatric healthcare system in Georgia and one of the largest pediatric clinical care providers in the country. We’re also one of Atlanta’s leading employers and have been recognized as one of the nation’s top places to work. Our System includes: • 789 licensed beds • Three hospitals • Urgent Care Centers • Marcus Autism Center • Center for Advanced Pediatrics • Support Center for nonclinical staff • More than 14,000 employees, including more than 4,400 nurses and 2,300 physicians representing more than 60 pediatric specialties and programs Why Children’s? Here are some of the reasons new graduates and experienced clinicians alike choose Children’s. • We manage more than 1.1 million patient visits and 44,400 surgical procedures annually. • We are home to the only Level 1 and one of the only Level 2 pediatric trauma centers in Georgia. • We take a team approach to care. Our clinicians collaborate with social workers, chaplains, music therapists, therapy dogs and many others to help ensure kids receive comprehensive care.
