Bixal will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you require any accommodation as part of our recruitment process, please contact us at [email protected]. You can expect a response from a team member within 24 hours during the regular work week and on the next operating day during the weekend or holidays.
This role may be based remotely from anywhere in the U.S., excluding its territories. Staff must be available during regular core operating hours, 8:00 AM to 5:00 PM ET, Monday through Friday, except for federal holidays. Any schedule modifications to the core operating hours must be approved in advance by Bixal and our client.
The Senior Digital Marketing Analyst will support cross-functional teams by collecting data and sharing insights and recommendations with other members of the team, such as web developers, designers, content managers, and user experience researchers, as well as client-side stakeholders. They will actively participate in the design and development of web products by evaluating relevant data and providing recommendations to improve usability, engagement, and other product goals. Their quantitative analysis will provide an objective source of truth to help the rest of the team better understand the user and make unbiased decisions.
This role will report to the digital marketing analytics manager and join a small team of digital marketing analysts as part of the content strategy practice area.
Employment is contingent upon award and candidate eligibility, including successfully demonstrating the qualifications listed below.
Responsibilities
- Analyze web data, search data, and survey comments to help answer specific questions; provide the overall status of USAGov channels; and recommend courses of action.
- Perform keyword research and analysis in English and Spanish, visualize search data in the dashboard(s), and share key insights with stakeholders.
- Interpret qualitative data in English and Spanish, including survey comments and user interviews.
- Explain data trends and insights in a way that is appropriate for intended audience.
- Use Google Tag Manager and Google Analytics to create custom events utilizing website HTML and the data layer to track user interactions with the website.
- Understand SEO best practices and make recommendations to improve content, design, and website structure for increased findability and organic traffic.
- Apply insights to make recommendations for content, SEO, and design.
- Work collaboratively with individuals from different teams.
- Analyze social media and other marketing channel data and provide strategic recommendations.
Qualifications
- Bachelor’s degree required and at least three years of relevant professional experience.
- Bilingual fluency in spoken and written English and Spanish, with demonstrated writing and editing skills in both languages. A pre-hire assessment of these abilities will be conducted to confirm the appropriate proficiency.
- At least two years of SEO experience and a deep understanding of Google’s search algorithm.
- Intermediate to advanced knowledge of digital marketing best practices to be able to support various marketing channels with analysis and recommendations.
- At least two years of experience using Google Analytics.
- Advanced knowledge of GA4.
- Advanced knowledge of Google Tag Manager.
- Intermediate knowledge of html, CSS, javascript, and website development and how it relates to analytics and SEO.
- Advanced data visualization skills with Tableau and other data visualization tools such as PowerBI and Looker Studio.
Nice to Have
- Experience with natural language processing.
- Experience with R or Python.
Competitive base salary
Flex hours
Work from home flexibility
401K with matching incentive
Parental Leave
Medical/dental/vision benefits
Flex Spending Account
Company provided short-term disability
Company provided life insurance
Commuter benefits
Generous PTO
11 Paid holidays
Professional development opportunities
New business referral bonus
Please note that candidates selected may undergo a background investigation and, if applicable, meet eligibility requirements for suitability.
What We Do
Bixal is a woman-owned, mission-driven organization determined to improve people’s lives through human-centered strategies and transformative technologies.
We deliver on this promise by partnering with leading federal agencies to conceive and create powerful data-driven customer experiences. We take a people-absolutely-first approach to solving complex organizational challenges and gracefully balance cutting-edge technical chops with a deep sense of empathy and understanding.
We’re a diverse group of strategists, designers, engineers, and thinkers and our common belief is that everyone has the right to an effective government. Every day, we work to help our federal partners deliver a better customer experience to the American public and communities around the world.
Service Offerings:
Strategic Communications
Learning and Knowledge Management
Agile Development
Customer Experience
Data Science and Analytics
Cloud Computing
